Pioneer Social Videos & FAQ

Common Questions


Video Training

We’ve created several training videos to help familiarize you with our platform and get your Pioneer Social account up and running.

You can also jump straight to our most common questions or contact us directly at marketing@pur.coop.

 

Pioneer Social Overview


Learn how Pioneer Social is helping utility communicators power social networks with industry content, social monitoring, analytics and more! This overview video walks you through our platform.

 

How to Connect Services


This tutorial shows you how to add Instagram, LinkedIn, Twitter and Facebook social media profiles–services, as we call them–to your account.

 

Add Social Streams to Inbox


Learn how to use our Priority Inbox to track all of your social media streams in one central location.

 

How to Use Priority Inbox


Learn how to use our Priority Inbox to track conversations, assign tasks to your team, reply or repost content and archive conversations.

 

Content Libraries 101


Learn how Pioneer Social’s content libraries make it easy to find and use evergreen efficiency, safety and holiday content. Then create your own library with evergreen utility content!

 

How to Listen (Keywords)


Want to know when people talk about your utility? Learn how to set up keywords with Pioneer Social’s monitoring tool. Get daily or weekly results and know how people feel about you online with our sentiment tool.

 

 

Common questions:

What support can I expect at each subscription level? 

All subscribers use an online content-planning calendar to help plan local social messages for the quarter. We provide custom Facebook and Twitter cover images, suggestions of four to five energy efficiency tips, four to five electrical safety tips and holiday messages each month. We schedule the content for our social media management subscribers.

Do you post content for me? 

Everyone receives our planning tools and content. It is up to you to post content, unless you opt for our social media management plan. If so, you get the same tools, plus we schedule content after you review and approve it. We also schedule up to four additional posts per month, by request.

What kind of content can I expect? 

Each week we provide a #BeSafe tip and consumer #EnergyTips, each paired with a graphic, video or industry link. Graphics branded with your logo are provided for national holidays and utility-related events (i.e. Earth Day, National Cooperative Month, Public Power Week, etc.).

Will every graphic include my logo? 

Energy efficiency and safety graphics are universal. Holiday images include the logo of gold and diamond social media members.

Can I ask Pioneer to create specific content?

We love to get suggestions for program content and partner messages (BPA, Northwest RiverPartners, Touchstone Energy, etc.). If a message is universal, we will do our best to include it in the program. We can even create a content library for regional topics if we get enough requests. Need a message about a specific program at your utility? Gold and diamond members get graphic design credits every month to help you create successful social media campaign for local initiatives.

Does the program include reporting features?

Yes; gold members get one report each month, while diamond members get unlimited reports.

How many people at my utility can use Pioneer Social?

Each level of support includes one user login. This login can be shared with other people at your utility, so this is an easy way for everyone to use the platform. If you’d like to use the Pioneer Social platform to assign tasks to other users at your utility, another login can be helpful. Add a second user for $30/month; additional users are $15/Mo.

Do I have to sign up for a year or can I pay monthly? 

You may subscribe on a monthly or annual basis. Let us know which works best for you.