Pioneer Social

Social Media Management for Public Utilities


 

Pioneer Social helps your electric and broadband utility grow brand awareness, relationships, website traffic and conversion rate.

We understand the importance of creating a strong social media presence. Pioneer Social’s team of electric and broadband industry experts can help you design content to energize communication efforts, expand your messaging influence and enhance the experience for your consumers. 

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NEW: BROADBAND MARKETING SUPPORT

A cohesive social media content and targeted advertising strategy helps you find and keep broadband subscribers, an essential marketing tool in a competitive marketplace. Pioneer Social’s Platinum social media service delivers seven days a week of content publishing, targeted advertising, monitoring and reporting. 

Broadband utilities receive monthly custom graphic credits to highlight subscription offers, local events and utility programs. With our top-tier service, most posts will include the utility logo and many will use local links in posts. Our broadband support package includes paid Facebook advertising and custom monthly reporting to help you track conversion rates and keep consumers connected.

Get targeted social support for broadband marketing.

 

ELECTRIC UTILITY SUPPORT

Pioneer Social’s team of content creators and engagement specialists support more than 130 electric utilities nationally. There are two tiers of support, with the option to add round-the-clock monitoring and response.

  • Platinum: Full service option includes channel management, custom graphics, publishing, targeted advertising and monthly reports.
  • Silver: Access to industry content libraries and self-publishing tools on Pioneer Social’s social media management platform.
  • Add TwoFourSeven Support: Our global team responds to consumer comments 24 hours a day, seven days a week, 365 days a year. Christmas Day? You’re covered. Fourth of July? We’re here. Day or night, rain or shine, our team helps you deliver dependable social media engagement.

Sign up to energize your social efforts!

 

DEPENDABLE ENGAGEMENT

Easily identify important interactions across your social media channels in the Smart Inbox. Engage with followers, interact with social media content or filter by specific channel, all without leaving the dashboard.

 

 

 

 

 

 

SMOOTH PUBLISHING

Use Pioneer Social to schedule social media posts, images and videos ahead of time. Post to individual social media channels, or in bulk, with the option to edit and customize posts on a per channel basis. Before hitting send, preview how your content will appear. Visualize your social media content, search topics for content suggestions or or upload your own graphics or videos directly from your desktop, Dropbox, or Google Drive.

 

 

 

 

 

RELEVANT CONTENT

Don’t have time to create social media posts? All Pioneer Social subscribers receive access to our searchable asset libraries. New content is added each month, so your feeds will always be fresh.

Included asset libraries:

  • Industry Observances
  • Seasonal Content
  • Energy Efficiency Tips
  • Safety Tips
  • Holidays
  • Account Management
  • Content from statewide, regional memberships

 

 

CONVENIENT MONITORING

Pioneer Social gives you the power to keep an eye on every engagement across all of your social media platforms in one convenient place. The system allows you to easily close out completed engagements, filter by type and research individual customer-members message history to quickly identify trends or better collaborate with coworkers.

 

 

 

 

POWERFUL ANALYTICS

Generate engagement reports across your social channels or on a per channel basis. Gain insight into your audience, engagements, mentions and impressions. Identify top performing posts and ideal posting times to enhance the effectiveness of your social media strategy.

 

 

 

 

 

FULL-SERVICE OPTIONS

Sign up for our Platinum social media service and let our Pioneer Social team manage your social media channels. Receive monthly custom graphic credits to highlight local events. With our top-tier service, most of your posts will be locally branded with local utility links in posts where possible. This package also includes paid Facebook advertising and custom monthly reporting.

 

 

OPTION:
ADD 24-7 RESPONSE

Our TwoFourSeven program is designed to benefit community-based electric utilities and consumers by providing around the clock response to outages, emergency situations, and everyday inquiries. This optional service can immediately address any sensitive posts or comments to your utility Facebook page, responding to outage reports, member questions and immediate response issues.

 

Ready to get started?

 

Let’s Talk!