Pioneer Social

Social Media Management for Public Utilities

Pioneer Social helps your utility grow brand awareness, relationships, and website traffic.

We understand the importance of creating a strong social media presence, designed to energize communication efforts, expand your messaging influence and enhance the experience for your members. You’re not alone, we’d love to help!

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Easily identify important interactions across your social media channels in the unified inbox. Engage with followers, interact with social media content or filter by specific channel, all without leaving the dashboard.








Use Pioneer Social to schedule social media posts, images and videos ahead of time. Post to individual social media channels, or in bulk, with the option to edit and customize posts on a per channel basis. Before hitting send, preview how your content will appear. Visualize your social media content schedule with a calendar view. Search topics for content suggestions or add your favorite RSS feeds to easily share relevant content. Connect your Dropbox, Google Drive or Canva account to easily access and share your visual content.






Don’t have time to create social media posts? All Pioneer Social subscribers receive access to our searchable content libraries. New content is added each month, so your feeds will always be fresh.

Included content libraries:




Keep an eye on your brand, hashtags and industry terms by tracking keywords across social media networks. Improve your social listening by receiving notifications when your brand is mentioned online. Monitor conversations and hashtags to stay on top of trends and quickly engage.







Generate engagement reports across your social channels or on a per channel basis. Gain insight into your audience, engagements, mentions and impressions. Identify top performing posts and ideal posting times to enhance the effectiveness of your social media strategy.







Sign up for our Gold or Diamond level of service and let Pioneer Social manage your social media channels. Receive monthly custom graphic credits to highlight local events. All holiday and industry observance graphics will be customized with your logo.

Need help engaging with your members? Diamond subscribers also receive daily monitoring assistance.



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We also provide crisis communications support on an as needed-basis, augmenting your staff when communications needs spike in the wake of a crisis. Learn more about this support option here.



Self managed

  • Pioneer Social platform
  • Monthly content calendar
  • Access to content libraries
  • Access for one user. Add a second user for $30/Mo; additional users are $15/Mo
  • On-call support


Pioneer Managed

  • Includes all features from Silver
  • 3 fully-managed social media channels
  • Branded holiday and industry graphics
  • 4 extra posts or custom graphics per month
  • Custom cover images


Pioneer managed

  • Includes all features from Gold
  • 5 fully-managed social media channels
  • 8 extra posts or custom graphics per month
  • Daily monitoring assistance