utilities

Blog

Websites

Celebrating Utility Pioneers in the Spotlight

What do member-forward magazines, wearable cooperation, and an innovative website design have in common? Each of these pioneering ideas is in the spotlight!

Megan McKoy-Noe, CCC

April 29, 2021

Blog

Marketing Campaigns

New Year, New You 

10 keys to becoming a standout communicator who makes a positive impact at your utility in 2021. 

Chellie Phillips, CCC/MCC

January 6, 2021

Blog

Marketing Campaigns

Custom Calendars Your Members Will Love

Pioneer Utility Resources (formerly Ruralite Services) offers affordable options to create calendars your fans will love.

Pioneer Utility Resources

June 27, 2019

Blog

More Powerful Together

Utility, Consumers Join Forces as Experts in Third Wave of MORE Powerful Together Resources

Today we’re unveiling three new #MorePowerfulTogether headlines focused on the Expert message.

Megan McKoy-Noe, CCC

April 12, 2018

Blog

Pioneer News

Rural Re-imagined: Illuminating the Potential of Rural Communities

Join us at Ruralite Services’ Annual Meeting on Friday, May 4, at 10:30 am.

Michael Shepard

April 4, 2018

Blog

Social Media

Like, Love, or Leave? Social Media Training for Utility Staff

Do your employees know how much personal posts can impact a utility’s reputation? It is critical to have a comprehensive social media policy paired with staff training to support the policy, too. We walk you through policy and training best practices in a new 18-minute training video.

Megan McKoy-Noe, CCC

November 29, 2017

Blog

Pioneer News

Pam Spettel Named 2017 Ruralite Communicator of the Year

Each fall, our editors select an outstanding communicator. Ruralite Services is pleased to announce Blachly-Lane Electric Cooperative's Pam Spettel as Ruralite's 2017 Communicator of the Year.

Mike Teegarden, CCC

October 27, 2017

Blog

Branding

Design Tips for Milestone Logos

Whether your utility has powered the community for 25 years or is approaching the centennial mark, a logo unifies celebration messages.

Megan McKoy-Noe, CCC

August 23, 2017

Blog

Websites

Tap Empathy for Accessible Designs

We often hear about designing accessible websites, but how many of us understand what it is like to put those designs into practice? Empathyprompts.net offers several ways to experience accessibility issues first hand.

Megan McKoy-Noe, CCC

July 26, 2017

Blog

Marketing Campaigns

Fill’er Up! Prepay Program Marketing Examples

Prepay programs—and the energy awareness the programs build—drive consumers to use less energy. Use these best practices to energize your prepay program marketing efforts.

Megan McKoy-Noe, CCC

February 22, 2017

Blog

Pioneer News

Ruralite Wins National Co-op Award

Curtis Condon and his staff win the 2015 George W. Haggard Memorial Journalism award from NRECA. Ruralite magazine was praised for a healthy mix of articles balancing co-op topics with general stories of interest to NW readers.

Megan McKoy-Noe, CCC

February 17, 2016

Blog

Pioneer News

Ruralite Announces New CEO

Ruralite Services Inc. is pleased to announce its new Chief Executive Officer Michael Shepard.

Megan McKoy-Noe, CCC

February 10, 2016