eBooks

what will your story be in 2022? pam spettel

Blog

Content Planning

How to Find Strategic Stories for 2022

What unique ways will your utility add value to the community next year?

Pam Spettel

October 15, 2021

Blog

Broadband Marketing

Manage the Message, Avoid Snags & Train Staff

Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program.

Megan McKoy-Noe, CCC

April 21, 2021

Blog

Crisis Communications

Outages + Coffee

Anna Politano, director of public relations and communications for the Oklahoma Association of Electric Cooperatives, shares insights from her thesis work interviewing consumers about their perception of utility outage communications.

Anna Politano, CCC

March 2, 2021

Blog

Digital Marketing

Make Human Connections

Digital engagement—whether it’s day-to-day conversations or moving meetings online—graduated from a best practice to a MUST in 2020. To strengthen your digital engagement chops, download our new eBook, How to Be Human in a Digital World.

Megan McKoy-Noe, CCC

August 18, 2020

Split image of bucket trucks restoring power and Pam Blair providing communication support.

Blog

Crisis Communications

Coping with a Crisis: Before a Storm, Phone a Friend

During a natural disaster, you may lose more than power. When Hurricane Michael hit Florida, it wiped out cellphone and internet service. Before a storm hits, it’s wise to phone a friend (or two) and get social media backups in place. Learn how.