design

Casting for Colors

The colors you pair with features and marketing materials are more than a design feature. They draw (or drive away) the eye, impacting how readers feel about your utility.

Duy Mai

August 26, 2020

Blog

Websites

Solutions-Focused Website Debuts for Efficiency Services Group

Efficiency Services Group, Pioneer's energy efficiency, and conservation service, unveils a new logo and a fresh, solutions-focused website. Learn about ESG's website redesign process and elements you should consider for your website.

Megan McKoy-Noe, CCC

February 18, 2020

Blog

Branding

Design Tips for Milestone Logos

Whether your utility has powered the community for 25 years or is approaching the centennial mark, a logo unifies celebration messages.

Megan McKoy-Noe, CCC

August 23, 2017

Blog

Branding

The Color Wheel, Reimagined

Trying to pick colors for a page layout, or looking for inspiration to freshen your brand hues? Adobe Color CC takes the color wheel online, offering three ways to find fresh color combinations.

Megan McKoy-Noe, CCC

August 16, 2017

Blog

Branding

How Color Choice Impacts Design

Your colors—whether used in a logo, brochure, or website—are part of your company’s brand. For the most part, utilities opt for safe, traditional colors. But as we work to connect with younger consumers, we should consider modern colors, too.

Duy Mai

August 9, 2017

Blog

Websites

Tap Empathy for Accessible Designs

We often hear about designing accessible websites, but how many of us understand what it is like to put those designs into practice? Empathyprompts.net offers several ways to experience accessibility issues first hand.

Megan McKoy-Noe, CCC

July 26, 2017

Blog

Websites

Seven Tips for Accessible Website Design

Websites must be able to work with specialized software. Use these 7 design tips to help everyone use your website.

Charlie Stanley

August 31, 2016

Blog

Pioneer News

Ruralite Wins Top Award for Magazine Design

On August 9, Ruralite magazine won the gold award for best magazine design during the National Electric Cooperative Statewide Editors Association Willies Awards banquet at the National Press Club Building in Washington, D.C.

Megan McKoy-Noe, CCC

August 15, 2016

Blog

Websites

What Does an Accessible Website Look Like?

Utility websites should consider following the Americans with Disabilities Act website accessibility guidelines by 2018. Wonder what an ADA-friendly website looks like? Here’s a great example from our friends at PenLight in Gig Harbor, Washington.

Charlie Stanley

June 15, 2016

Blog

Photography

Photography Tip: Get a Head of Your Story

While seemingly simple, the headshot causes trouble for many. Bad light, poor backgrounds, focus and cropping all can ruin a simple shot. Here are some tips the next time you shoot a headshot.