It’s important for your consumers to know your story, but you also need them to buy, subscribe, sign up, enroll and otherwise engage with your services. This is especially important for broadband providers and utilities entering the broadband market.
Pioneer’s team helps you position your offerings appropriately, offer them to the available market, ask for the sale and provide a means for customers to take action.
Whether we are serving electric utilities or broadband providers, our team is an extension of your marketing department. We provide you with access to strategy exports, writers, editors, graphic designers, and account managers. Our team works hard to make you and your cooperative look great!
- Strategic marketing advice
- Targeted campaigns
- Communication consultations
- Social media
- Rural storytelling
- Digital advertising
- Marketing strategy
- Consultation on offerings
- Competitive analysis
- Rollout strategies
- Multi-channel approach centered around target marketing (direct mail, social media, email, web-based automation)
- Sales aids and scripts for CSRs/MSRs and other employees
Download our free eBook, What to Expect When You’re Connecting, for tips on broadband brand development and effective launch strategies.