2021 Content Planner

Posted on Aug 1, 2020


2021 Content Planner
163 Downloads

2021 Content Planner

How to Use this Tool:

  1. Mark off a day on your calendar for planning. Get away from your desk, picking a spot where you can think without interruptions.
  2. What are your communication goals for the year? Think about one or two main messages you or your utility leadership want to convey. Everything you do should support these goals.
  3. Create a list of key messages you need to share in 2021. They could be big events, programs you need to ramp up, critical efficiency messages or even mandated HR messages that may have slipped through the cracks in years past.
  4. Using the 2021 Content Planner, add in these topics across your channels. The first spreadsheet tab helps you see the big picture of your communication efforts. The second tab, Local Pages and Bill Inserts, helps you break down these big-picture topics into bite-size story ideas each month. The rest of the spreadsheet shows one way to create social media content week-by-week. If you like this approach, we’d love to talk to you about Pioneer Social.
  5. After you set up your goals for 2021, refer to your plan each month. Things change, and your plan should be fluid and able to easily respond to different priorities from your leadership. But you’ll never start the month with a blank page again!