Dillema: Your members want outage updates on social media, but your utility does not have a staff person devoted to the task. How can you communicate effectively without adding to your workload?

Answer: Use a billing scanner and QR codes.

Glades Electric Cooperative Office Manager Denise Whitehead splits her time among 3 offices. In addition to managing member services, she leads communications for the Florida cooperative.

As her utility embraced social media, Denise found herself struggling with how to post fresh outage information. Then she had a brilliant idea.

Watch Denise explain how a set of simple QR codes and billing data scanners automated social media updates. Want to make your own codes? Denise recommends the QR Stuff website.