First Place, Best Annual Report (Group A)
NWPPA 2015 Excellence in Communication Award Winner
Want to help your annual report shine? Clatskanie People’s Utility District in Clatskanie, Oregon, bundles it with its member calendar. They insert the award-winning solution into a local newspaper. Everyone within two zip codes receives a copy each November.
“The calendar is a great annual report vehicle,” says Clatskanie PUD Customer Relations and Services Manager Sarah Johnson. “Our customers get something useful with the calendar and are more likely to read some of our report since it is in the same document.”
Pioneer Utility Resources’ annual 32-page calendar offers customizable pages. Clatskanie PUD uses the pages to share:
- Letter from the general manager
- Board of directors list, photos
- Audited financial data, graphics
- Statement of income, balance sheet
- Candid staff photos
Sarah knew her customers enjoy historic photos. To enhance the theme, Pioneer Utility Resources’ Social and Visual Media Partner Duy Mai matched the artwork style to period images. In the 2015 calendar, each month’s dates are paired with a 1930s through 1960s-era picture of an important local event, local business or iconic local streetscape. Sarah sourced the pictures from the Clatskanie Historical Society, the local library and members of the community.
“People love our calendars with historic local photos,” she says. “They look forward to receiving them each year, and get upset if we don’t send them out early enough. People send them to relatives that used to live in Clatskanie and now live out of the area to help keep their connection to our community.”
Ruralite Assistant Editor Jennifer Brown and Graphic Designer Duy Mai work closely with Sarah on the annual project.
“Duy and Jennifer are awesome to work with,” says Sarah. “They both do an excellent job understanding my vision of what theme and overall look I want for the calendar. Duy finds a way to take my ideas to the next level, bringing the design to life in our combined report and calendar.”
Ready to get started on an award-winning calendar for your utility?
Ask your editor or email email@example.com.