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Podcasts

Pioneer Utility Resources//Podcasts
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Podcasts
Member/Consumer Experience, Staff Engagement
How Do You Prove the Value of Communications to Utility Leadership?

Chris Jones discusses the shift from reporter to CEO, the biggest challenges for utility communicators, the evolution of utility communications and how staff can prove the value of consumer engagement to utility leadership.

Megan McKoy-Noe headshot

Megan McKoy-Noe, CCC

July 18, 2022

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BrandingBroadband MarketingBroadband NewsCommunity EngagementConsumer EducationContent PlanningCrisis CommunicationsDigital MarketingEnergy EfficiencyInside the MagazineMagazinesMarketing CampaignsMember MeetingsMember/Consumer ExperienceMore Powerful TogetherPhotographyPioneer NewsSocial MediaStaff EngagementUncategorizedWebsitesWriting
Podcasts
Writing
Writing Tips for Myths, Folklore and Utility Magazines

Camilla Mortensen, a University of Oregon journalism instructor and editor of Eugene Weekly, defines "solution journalism" and shares storytelling tips for utility communicators from the world of journalism and folklore.

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Andy Johns

August 11, 2022
Podcasts
Branding, Broadband Marketing
Leveraging the Smart Rural Community Designation

NTCA's Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly.

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Andy Johns

August 8, 2022
Podcasts
Inside the Magazine, Photography
What Stories Resonate With Your Readers? With Michael Rovito

Michael Rovito, of the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities.

Megan McKoy-Noe headshot

Megan McKoy-Noe, CCC

August 1, 2022
Podcasts
Community Engagement, Marketing Campaigns
Amplifying Your Community Relations

Kurt Gruendling, the chair of the Foundation for Rural Services, discusses what programs are available from FRS and how to leverage those for maximum public relations value.

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Andy Johns

July 25, 2022
Podcasts
Photography
Storytelling Through Photography

How can being a better photographer make you a better storyteller? Documentary photographer Billy Weeks discusses how capturing the right photograph is more than just having technical skills and equipment, but knowing what story you are conveying with each element of a picture.

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Andy Johns

July 14, 2022
StoryConnect: The Podcast logo
Podcasts
Branding, Broadband Marketing, Community Engagement
Retail Strategies for Broadband Providers

Home Telecom invested in a co-working space and retail space to meet subscribers where they are.

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Andy Johns

July 4, 2022
Podcasts
Staff Engagement
How can You Strengthen your Personal Brand’s Story?

Chellie Phillips, Coweta-Fayette EMC, has built a career by supporting her peers. As a veteran utility communicator and the author of two personal branding books, she shares ways for utility staff members to strengthen their personal stories and build strong foundations for cooperative career success.

Chellie Phillips, CCC/MCC

June 27, 2022
Podcasts
Broadband Marketing, Community Engagement
Marketing Broadband to the Newest Members of Your Community

The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents?

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Andy Johns

June 20, 2022
StoryConnect: The Podcast logo
Podcasts
Consumer Education, Member/Consumer Experience
Sales Tips from a Pro

Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking.

Andy Johns headshot

Andy Johns

June 7, 2022
Podcasts
Member/Consumer Experience, Staff Engagement, Uncategorized
How Can You Effectively Communicate Change?

Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.

Megan McKoy-Noe headshot

Megan McKoy-Noe, CCC

June 1, 2022
Podcasts
Broadband Marketing, Broadband News
What Role Should Communications Play in Broadband Funding?

State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network?

Andy Johns headshot

Andy Johns

May 24, 2022
Podcasts
Community Engagement
Grilled Cheese and Forums as Membership Engagement

Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members.

Andy Johns headshot

Andy Johns

May 18, 2022
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  • (503) 357-2105
  • hello@pioneer.coop
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  • Your Challenge
    • Building a Broadband Network
    • Celebrating Milestone Anniversaries
    • Monitoring & Responding to Social Media After Hours
    • Boosting Member Voting
    • Logo & Branding Update
    • Customized Campaigns & Materials
  • Solutions
    • Customizable Marketing Content
    • Social Media Content
    • 24/7 Social Media Response
    • Electric Magazines
    • Broadband Magazines
    • Marketing
    • Efficiency Programs
    • Websites
    • Online Voting
    • Digital Engagement
    • Focus Groups
    • Training
    • Crisis Support
    • Calendars
    • Directories
  • Inspiration
    • Blog
    • eBooks
    • Podcasts
    • Case Studies
    • Webinars
    • StoryConnect Conference
    • StoryConnect Workshop
    • Events
  • Our Story
    • Join Our Co-op
    • Utility Pioneers
    • Co-op News
    • 2021 Member Report
    • Your Team
    • Our Family
    • Our Partners
    • Careers