Podcasts

Podcasts

Writing

Writing Tips for Myths, Folklore and Utility Magazines

Camilla Mortensen, a University of Oregon journalism instructor and editor of Eugene Weekly, defines "solution journalism" and shares storytelling tips for utility communicators from the world of journalism and folklore.

Andy Johns

August 11, 2022

Podcasts

Branding, Broadband Marketing

Leveraging the Smart Rural Community Designation

NTCA's Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly.

Andy Johns

August 8, 2022

Podcasts

Inside the Magazine, Photography

What Stories Resonate With Your Readers? With Michael Rovito

Michael Rovito, of the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities.

Megan McKoy-Noe, CCC

August 1, 2022

Podcasts

Community Engagement, Marketing Campaigns

Amplifying Your Community Relations

Kurt Gruendling, the chair of the Foundation for Rural Services, discusses what programs are available from FRS and how to leverage those for maximum public relations value.

Andy Johns

July 25, 2022

Podcasts

Photography

Storytelling Through Photography

How can being a better photographer make you a better storyteller? Documentary photographer Billy Weeks discusses how capturing the right photograph is more than just having technical skills and equipment, but knowing what story you are conveying with each element of a picture.

Andy Johns

July 14, 2022

Podcasts

Branding, Broadband Marketing, Community Engagement

Retail Strategies for Broadband Providers

Home Telecom invested in a co-working space and retail space to meet subscribers where they are.

Andy Johns

July 4, 2022

Podcasts

Staff Engagement

How can You Strengthen your Personal Brand’s Story?

Chellie Phillips, Coweta-Fayette EMC, has built a career by supporting her peers. As a veteran utility communicator and the author of two personal branding books, she shares ways for utility staff members to strengthen their personal stories and build strong foundations for cooperative career success.

Chellie Phillips, CCC/MCC

June 27, 2022

Podcasts

Broadband Marketing, Community Engagement

Marketing Broadband to the Newest Members of Your Community

The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents?

Andy Johns

June 20, 2022

Podcasts

Consumer Education, Member/Consumer Experience

Sales Tips from a Pro

Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking.

Andy Johns

June 7, 2022

Podcasts

Member/Consumer Experience, Staff Engagement, Uncategorized

How Can You Effectively Communicate Change?

Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.

Megan McKoy-Noe, CCC

June 1, 2022

Podcasts

Broadband Marketing, Broadband News

What Role Should Communications Play in Broadband Funding?

State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network?

Andy Johns

May 24, 2022

Podcasts

Community Engagement

Grilled Cheese and Forums as Membership Engagement

Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members.

Andy Johns

May 18, 2022