Podcasts

Podcasts

Staff Engagement

What Can Utilities Learn From Sled Dogs? With Quince Mountain

Quince Mountain, author of “Naked and Afraid” and a competitor in the Iditarod, was the keynote speaker at the NWPPA NIC conference. He shares points that utilities and broadband providers can learn from dog-sled racing.

Andy Johns

November 21, 2022

Podcasts

Uncategorized

Louisiana is Dishing Out GUMBO Grants to Built Broadband

GUMBO is more than just the best new acronym in the industry. The program has catapulted Louisiana's broadband office forward into a leading role across the country.

Andy Johns

November 16, 2022

Podcasts

Digital Marketing, Social Media

Video Tips for Utility Communicators

Sheila Corson shares tips utility communicators can use to quickly create quality video content to tell their stories.

Andy Johns

November 14, 2022

Podcasts

Member/Consumer Experience

The Case for Multigig Broadband Service

The number of people who need (or even understand) multiple gigs’ worth of broadband speed might be small now, but Matt Daniel lays out the case for why offering such top-end packages makes sense.

Andy Johns

November 7, 2022

Podcasts

Crisis Communications

How to Communicate Through Alaska-sized Crises

Extreme weather and the state's remoteness amplify any crisis that may come up in Alaska. That means Meadow Bailey and the Golden Valley team have to be prepared. What can other communicators learn from their preparation?

Andy Johns

October 31, 2022

Podcasts

Staff Engagement

The Reluctant Salesperson

Tom DuBos reveals what it really takes to be a good salesperson and how folks can embrace sales opportunities by seeing them as ways to meet needs.

Andy Johns

October 24, 2022

Podcasts

Social Media

Navigating Social Media

Ian Cope shares thoughts on how utilities can navigate through the wilds of social media, summing up his panel at the 2022 NIC conference.

Andy Johns

October 17, 2022

Podcasts

Websites

Changing Trends and Expectations for Utility Websites

How has utility website design changed in response to shifts in consumer technology use during the pandemic? Charlie Stanley joined this episode to discuss trends in website redesigns to meet changing customer needs.

Charlie Stanley

September 21, 2022

Podcasts

Branding, Staff Engagement

After a Rebrand, How Can You Make Sure All of Your Staff are Telling the Same Story?

Lindsay Tyson led Meridian Cooperative's rebranding efforts. She talks about using a rebranding timeline, engaging staff as brand ambassadors and how to ensure a brand is used consistently across the cooperative.

Megan McKoy-Noe, CCC

August 22, 2022

Podcasts

Branding, Broadband Marketing

Leveraging the Smart Rural Community Designation

NTCA's Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly.

Andy Johns

August 8, 2022

Podcasts

Magazines, Photography, Writing

What Stories Resonate With Your Readers? With Michael Rovito

Michael Rovito, of the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities.

Megan McKoy-Noe, CCC

August 1, 2022

Podcasts

Community Engagement, Marketing Campaigns

Amplifying Your Community Relations

Kurt Gruendling, the chair of the Foundation for Rural Services, discusses what programs are available from FRS and how to leverage those for maximum public relations value.

Andy Johns

July 25, 2022