StoryConnect: The Podcast

Engaging Customers in a Pandemic

Will O’Donnell shares takeaways from the panel he moderated at NWPPA's NIC event. The panel was called “Building A Digital Bridge — Engaging Consumers During and After the Pandemic.” Apologies in advance to the cruise industry.

Andy Johns

November 28, 2021

Podcasts

Content Planning

Rural TV Trends

Scott Meyer, Director of Marketing with Innovative Systems, stops by to discuss the latest trends and viewership stats for TV providers in Rural America.

Andy Johns

November 4, 2021

Podcasts

Community Engagement

Teaching Teachers About Energy

Coweta-Fayette EMC launched the STEM Teachers Alternative Energy Summer Adventure to help local teachers teach about the future of energy in their classrooms.

Andy Johns

September 21, 2021

Podcasts

Member/Consumer Experience

Advocacy — Exploring the Customer Experience

What’s the secret to creating lifelong subscribers? It’s simple: listen to customers and recognize their loyalty.

Carrie Huckeby

August 19, 2021

Podcasts

Member/Consumer Experience

Retention — Exploring the Customer Journey

Implementing a retention strategy isn’t easy, but it can be the difference between losing an at-risk customer or gaining a long-term loyal customer.

Carrie Huckeby

August 12, 2021

Podcasts

Member/Consumer Experience

Purchase — Exploring the Customer Experience

Every step of the purchase process needs to be easy and low effort for the customer to drive customer satisfaction. But is this easier said than done? Our guests discuss ways they serve their consumers well at the purchase stage.

Carrie Huckeby

August 5, 2021

Podcasts

Member/Consumer Experience

Evaluation — Exploring the Customer Experience

During the evaluation stage of the customer journey, consumers may get bombarded with questions and doubts as they are researching your service. How can companies provide content and tools that inform and educate consumers about their service in a precise and helpful manner?

Carrie Huckeby

July 29, 2021

Podcasts

Member/Consumer Experience

Awareness — Exploring the Customer Experience

It’s not enough that your company has a great product. Customers need to find your company and have a good impression about the brand.

Carrie Huckeby

July 22, 2021

Podcasts

Member/Consumer Experience

Journey — Exploring the Customer Experience

This episode of “StoryConnect: The Podcast” begins a special six-part miniseries exploring the customer experience. Each stop on the journey is important to have a great customer experience. But first, what is the customer experience?

Carrie Huckeby

July 15, 2021