StoryConnect: The Podcast

Podcasts

Community Engagement, Consumer Education, Member/Consumer Experience

Leveraging Your Cooperative Identity

Sylandi Brown, marketing and communication specialist with Middle Georgia EMC, discusses leveraging cooperative identity to reach a new generation of working talent.

Andy Johns

February 20, 2022

Podcasts

Community Engagement, Consumer Education, Member/Consumer Experience

Breaking Down Language Barriers

Rolando Benitez, Member Advocate for Carroll Electric Membership Cooperative, helps lead outreach efforts to Spanish speaking members by providing them with materials in their native language, as well as seeking out community leaders.

Andy Johns

February 7, 2022

Podcasts

Digital Marketing, Marketing Campaigns, Social Media

Digital Advertising Trends for Broadband and Utilities

Pioneer's Digital Media Strategist & Marketing Consultant Tina Potter dishes out a baseline understanding of what targeting strategies are available in digital advertising and how utilities and ISPs can use them.

Tina M. Potter

January 30, 2022

Podcasts

How Can Communicators Help Refine Processes?

Jeff Marshall, Communication Specialist with Clearwater Power, recaps his session at the NIC conference, where he discussed ways that communicators can help solve problems and refine processes across their organization.

Andy Johns

January 16, 2022

Podcasts

Communicators Moving into the GM Role (Part 2)

Scott Peters, General Manager and CEO of Columbia REA, discusses his journey from communicator to general manager.

Andy Johns

January 9, 2022

Podcasts

Staff Engagement

Using Video for Internal Communications

With a large workforce spread around remote parts of Alaska, Sabrena Combs and her team at Matanuska Electric Association use short video casts to communicate with staff.

Andy Johns

January 2, 2022

Podcasts

Marketing Campaigns

What the Font? Why Your Brand Needs a Font

Flathead Electric Cooperative Multimedia Design Specialist Sharilyn Fairweather recaps her session “What the Font?” — a look at how consistent (and inconsistent) typography represents your brand.

Andy Johns

December 12, 2021

Podcasts

Communicators Moving into the GM Role (Part 1)

Hood River Electric & Internet Cooperative CEO and Pioneer board member Libby Calnon is a proud member of a trend that has communicators and marketers getting more opportunities to become executives. Why is that trend important, and what advice does she have for other communicators looking to climb the ladder?

Andy Johns

December 5, 2021

Podcasts

Community Engagement

Engaging Customers in a Pandemic

Will O’Donnell shares takeaways from the panel he moderated at NWPPA's NIC event. The panel was called “Building A Digital Bridge — Engaging Consumers During and After the Pandemic.” Apologies in advance to the cruise industry.

Andy Johns

November 28, 2021

Podcasts

Consumer Education, Marketing Campaigns, Social Media

Telling the Electric Vehicle Story

Suzanne Olson at Orcas Power & Light Co-op shares how her utility is telling the story of electric vehicles by taking members on an EV road trip.

Andy Johns

November 14, 2021

Podcasts

Content Planning

Rural TV Trends

Scott Meyer, Director of Marketing with Innovative Systems, stops by to discuss the latest trends and viewership stats for TV providers in Rural America.

Andy Johns

November 4, 2021

Podcasts

Community Engagement

Teaching Teachers About Energy

Coweta-Fayette EMC launched the STEM Teachers Alternative Energy Summer Adventure to help local teachers teach about the future of energy in their classrooms.

Andy Johns

September 21, 2021