StoryConnect: The Podcast

Changing Trends and Expectations for Utility Websites

How has utility website design changed in response to shifts in consumer technology use during the pandemic? Charlie Stanley joined this episode to discuss trends in website redesigns to meet changing customer needs.

Charlie Stanley

September 21, 2022

Podcasts

Branding, Staff Engagement

After a Rebrand, How Can You Make Sure All of Your Staff are Telling the Same Story?

Lindsay Tyson led Meridian Cooperative's rebranding efforts. She talks about using a rebranding timeline, engaging staff as brand ambassadors and how to ensure a brand is used consistently across the cooperative.

Megan McKoy-Noe, CCC

August 22, 2022

Podcasts

Writing

Writing Tips for Myths, Folklore and Utility Magazines

Camilla Mortensen, a University of Oregon journalism instructor and editor of Eugene Weekly, defines "solution journalism" and shares storytelling tips for utility communicators from the world of journalism and folklore.

Andy Johns

August 11, 2022

Podcasts

Branding, Broadband Marketing

Leveraging the Smart Rural Community Designation

NTCA's Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly.

Andy Johns

August 8, 2022

Podcasts

Magazines, Photography, Writing

What Stories Resonate With Your Readers? With Michael Rovito

Michael Rovito, of the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities.

Megan McKoy-Noe, CCC

August 1, 2022

Podcasts

Community Engagement, Marketing Campaigns

Amplifying Your Community Relations

Kurt Gruendling, the chair of the Foundation for Rural Services, discusses what programs are available from FRS and how to leverage those for maximum public relations value.

Andy Johns

July 25, 2022

Podcasts

Member/Consumer Experience, Staff Engagement

How Do You Prove the Value of Communications to Utility Leadership?

Chris Jones discusses the shift from reporter to CEO, the biggest challenges for utility communicators, the evolution of utility communications and how staff can prove the value of consumer engagement to utility leadership.

Megan McKoy-Noe, CCC

July 18, 2022

Podcasts

Photography

Storytelling Through Photography

How can being a better photographer make you a better storyteller? Documentary photographer Billy Weeks discusses how capturing the right photograph is more than just having technical skills and equipment, but knowing what story you are conveying with each element of a picture.

Andy Johns

July 14, 2022

Podcasts

Branding, Broadband Marketing, Community Engagement

Retail Strategies for Broadband Providers

Home Telecom invested in a co-working space and retail space to meet subscribers where they are.

Andy Johns

July 4, 2022

Podcasts

Staff Engagement

How can You Strengthen your Personal Brand’s Story?

Chellie Phillips, Coweta-Fayette EMC, has built a career by supporting her peers. As a veteran utility communicator and the author of two personal branding books, she shares ways for utility staff members to strengthen their personal stories and build strong foundations for cooperative career success.