StoryConnect: The Podcast

How Can Communicators Help Refine Processes?

Jeff Marshall, Communication Specialist with Clearwater Power, recaps his session at the NIC conference, where he discussed ways that communicators can help solve problems and refine processes across their organization.

Andy Johns

January 16, 2022

Podcasts

Communicators Moving into the GM Role (Part 2)

Scott Peters, General Manager and CEO of Columbia REA, discusses his journey from communicator to general manager.

Andy Johns

January 9, 2022

Podcasts

Staff Engagement

Using Video for Internal Communications

With a large workforce spread around remote parts of Alaska, Sabrena Combs and her team at Matanuska Electric Association use short video casts to communicate with staff.

Andy Johns

January 2, 2022

Podcasts

Marketing Campaigns

What the Font? Why Your Brand Needs a Font

Flathead Electric Cooperative Multimedia Design Specialist Sharilyn Fairweather recaps her session “What the Font?” — a look at how consistent (and inconsistent) typography represents your brand.

Andy Johns

December 12, 2021

Podcasts

Communicators Moving into the GM Role (Part 1)

Hood River Electric & Internet Cooperative CEO and Pioneer board member Libby Calnon is a proud member of a trend that has communicators and marketers getting more opportunities to become executives. Why is that trend important, and what advice does she have for other communicators looking to climb the ladder?

Andy Johns

December 5, 2021

Podcasts

Community Engagement

Engaging Customers in a Pandemic

Will O’Donnell shares takeaways from the panel he moderated at NWPPA's NIC event. The panel was called “Building A Digital Bridge — Engaging Consumers During and After the Pandemic.” Apologies in advance to the cruise industry.

Andy Johns

November 28, 2021

Podcasts

Content Planning

Rural TV Trends

Scott Meyer, Director of Marketing with Innovative Systems, stops by to discuss the latest trends and viewership stats for TV providers in Rural America.

Andy Johns

November 4, 2021

Podcasts

Community Engagement

Teaching Teachers About Energy

Coweta-Fayette EMC launched the STEM Teachers Alternative Energy Summer Adventure to help local teachers teach about the future of energy in their classrooms.

Andy Johns

September 21, 2021

Podcasts

Member/Consumer Experience

Advocacy — Exploring the Customer Experience

What’s the secret to creating lifelong subscribers? It’s simple: listen to customers and recognize their loyalty.

Carrie Huckeby

August 19, 2021

Podcasts

Member/Consumer Experience

Retention — Exploring the Customer Journey

Implementing a retention strategy isn’t easy, but it can be the difference between losing an at-risk customer or gaining a long-term loyal customer.

Carrie Huckeby

August 12, 2021

Podcasts

Member/Consumer Experience

Purchase — Exploring the Customer Experience

Every step of the purchase process needs to be easy and low effort for the customer to drive customer satisfaction. But is this easier said than done? Our guests discuss ways they serve their consumers well at the purchase stage.

Carrie Huckeby

August 5, 2021