The StoryConnect Podcast

Podcasts

Writing

Grant Writing Tips for Communicators

Grant writing has become a significant part of Will O'Donnell's job. He shares tips for applying for grants and why he thinks communicators — with some help from other teams — can be excellent folks to write the grants.

Andy Johns

January 23, 2023

Podcasts

Crisis Communications

Crisis Communications

Nathalie Strickland, of the Tennessee Valley Public Power Association, discusses ways to recognize patterns of crises, the first mover advantage and other keys to being prepared to communicate when something goes really wrong.

Andy Johns

January 16, 2023

Podcasts

Broadband Marketing, Broadband News

What You Need to Know About New Broadband Labels

In 2023, broadband providers will be required to display government-approved "Broadband Fact" labels at the point of sale. Vantage Point VP of Public Policy & Advocacy Jeff Smith explains what that might mean for marketers.

Andy Johns

January 9, 2023

Podcasts

Social Media

What Can LinkedIn Do for Your Company (and Yourself)?

LinkedIn provides utilities and broadband providers with an important audience segment they may not reach elsewhere. How can communicators make the most of that opportunity for their company and their own personal brand?

Andy Johns

January 2, 2023

Podcasts

Consumer Education, Digital Marketing

How One Texas Telco Got 86% of Customers to Use Its App

​​The YK Communications team wanted more subscribers to use their CommandIQ app from Calix in order to reduce trouble calls and improve customer experience. They came up with a multiprong approach that drove app adoption to 86%, earning them a national award and improving the service they deliver.

Andy Johns

December 26, 2022

Podcasts

Community Engagement, Member Meetings, Member/Consumer Experience, Uncategorized

Rethinking Your Annual Meetings

When WREC's annual meeting attendance sagged, the co-op reworked the meeting into a series of events that focused on local students. Garrett Hylton explains the results and how they made it happen.

Andy Johns

December 19, 2022

Podcasts

Digital Marketing, Social Media

Using Humor to be ‘Non-Boring’

The Corps of Engineers Portland District social media feeds that Chris Gaylord manages are full of vampires, yams on dams, celebrities and memes. It's not what you might expect from a government agency. Chris Gaylord explains why humor can be a useful tool when he's communicating about scintillating topics like dredging and navigational buoys.

Andy Johns

December 12, 2022

Podcasts

Pioneer News, Writing

Reflecting on 28 Years of Utility Storytelling

Pam Blair is retiring after 28 years of helping utilities tell their story through magazines. At the StoryConnect workshop, she joined the podcast to reflect on lessons she's learned along the way.

Pam Blair, CCC

December 5, 2022

Podcasts

Writing

Seven Common Grammar Gaffes

A self-professed grammar nerd, Brenda Dunn, talks through some common mistakes that writers make and how to fix them.

Andy Johns

November 28, 2022

Podcasts

Staff Engagement

What Can Utilities Learn From Sled Dogs? With Quince Mountain

Quince Mountain, author of “Naked and Afraid” and a competitor in the Iditarod, was the keynote speaker at the NWPPA NIC conference. He shares points that utilities and broadband providers can learn from dog-sled racing.

Andy Johns

November 21, 2022

Podcasts

Digital Marketing, Social Media

Video Tips for Utility Communicators

Sheila Corson shares tips utility communicators can use to quickly create quality video content to tell their stories.

Andy Johns

November 14, 2022

Podcasts

Member/Consumer Experience

The Case for Multigig Broadband Service

The number of people who need (or even understand) multiple gigs’ worth of broadband speed might be small now, but Matt Daniel lays out the case for why offering such top-end packages makes sense.

Andy Johns

November 7, 2022