woman talking with 2 men
Pam Spettel, Communicator of the Year, 2017

Each fall, Ruralite’s editors select an outstanding communicator. Ruralite Services is pleased to announce Pam Spettel as its Communicator of the Year for 2017.

Pam is member and public relations manager for Blachly-Lane Electric Cooperative, based in Eugene, Oregon. One of her many responsibilities is providing content for Ruralite magazine, the cooperative’s monthly publication for its consumers

“Pam is a rising star in the co-op communications world,” said Ruralite Assistant Editor Mike Teegarden, who coordinates production of the magazine for Blachly-Lane. “She brings a fresh and studied view to her communications offering. Pam spent a lot of time early on studying the demographics of her members to make sure the co-op message was hitting the mark.”

In selecting Pam for the award, Ruralite editors cited her effective use of all available magazine pages, her innovative content, and well-crafted stories and photos.

“Pam spiced up her magazine offerings with great member features that she writes and photographs, and promotes many of the co-op’s programs in other areas of the magazine,” said Mike. “For the co-op’s 80th anniversary, she had a yearlong plan with articles about the 7 Cooperative Principles and other promotions for the celebration.”

3 covers of Ruralite Blachly Lane magazine


Examples of Pam’s Work

Want to see what made Pam’s work stand out? Use these links to see some of her recent efforts.

Pam has been at Blachly-Lane for 3 years. She was presented with the award at her co-op’s board meeting Tuesday, Oct. 24.

More Peer Examples

Do you enjoy seeing what your peers are writing? We share the best Ruralite, Currents, and Florida Currents stories on our blog every month. Have an example you’d like to share? Post a link in the blog comments below!