Utility Pioneers

Meet the members leading Pioneer Utility Resources


We are a communications co-op delivering innovative solutions to publicly-owned utilities since 1954.

We provide more than 100 electric cooperatives, public utility districts and municipalities with high-quality communication resources and services tailored to meet their needs. Members stretch across 16 states: Alaska, Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Montana, Nevada, Oregon, South Carolina, Virginia, Washington and Wyoming. Membership isn’t required to work with us, but it has great benefits. Our name changed, but our vision remains clear: we were created to serve you.

In true cooperative fashion, our members lead us through our Board of Directors and Communications Committee.

Board of Directors

Ruralite Services’ Board of Directors come from the membership. There are seven districts; eligible representatives include any member utility CEO/general manager or board member.

Marc Farmer – Chairman

General Manager, Clatskanie PUD, Oregon, representing District 3, Western Oregon

Meera Kohler

CEO, Alaska Village Electric Cooperative, Alaska, representing District 1, Alaska and Hawaii

Scott Peters

CEO, Columbia REA, Washington, representing District 2, Washington

Dave Schneider

CEO, Midstate Electric Cooperative, Oregon, representing District 4, Eastern Oregon

Robert Callison

Director, Clearwater Power, Idaho, representing District 5, Idaho and Nevada

Ted Case

Executive Director, Oregon Rural Electric Cooperative Association, representing District 6, At-Large

Jeff Brewington

CEO, Glades Electric Cooperative Inc., Florida, representing District 7, Eastern U.S.

  • Marc Farmer – Chairman
  • Meera Kohler
  • Scott Peters
  • Dave Schneider
  • Robert Callison
  • Ted Case
  • Jeff Brewington

Communications Committee

Magazine content and marketing support ideas are generated under the leadership of Ruralite Services’ Communications Committee. Ten utility communicators meet twice a year to share ideas and identify communication needs. Want to volunteer on the committee? Let us know!

Beth Schroder – Chairwoman

Klickitat PUD, Washington

Thomas Elzinga – Vice Chairman

Consumers Power, Oregon

Corby Erwin

Plumas-Sierra Rural Electric Cooperative, California

Elissa Glassman

Northern Lights Electric Cooperative, Idaho

Garrett Hylton

Wells Rural Electric Cooperative, Nevada

Sarah Johnson

Clatskanie PUD, Oregon

Geoff Oldfather

Cooperative Communications & Public Relations Manager, Arizona G&T Cooperatives

Sharon Scheidt

Copper Valley Electric, Alaska

Mark Sellers

Peace River Electric Cooperative, Florida

Pam Spettel

Blachly-Lane Electric Co-op, Oregon

  • Beth Schroder – Chairwoman
  • Thomas Elzinga – Vice Chairman
  • Corby Erwin
  • Elissa Glassman
  • Garrett Hylton
  • Sarah Johnson
  • Geoff Oldfather
  • Sharon Scheidt
  • Mark Sellers
  • Pam Spettel