Are you ready to gif… we mean give, your linemen some love in April? Here’s how to #thankalineman in style.
When’s the Party?
We like to celebrate linemen every day—they’re awesome!—but it’s also nice to pick a date every year to highlight the men and women who keep our lights on. This is when industry leaders celebrate in 2017:
- March 31: Edison Electric Institute (investor-owned utility association), the International Brotherhood of Electrical Workers
- April 10: National Rural Electric Cooperative Association
- April 18: American Public Power Association
Let’s GIF this Party Started!
We love brainstorming creative ways to recognize holidays on social media. To celebrate linemen this year, we created a looping gif. It’s not as time-intensive as a video, but the moving images stand out and get noticed on social media news feeds.
In addition to the gif, Ruralite Social Media Support Program subscribers get a custom cover image and National Lineman Appreciation Day graphic with their utility logo.
Love this idea? Talk to me if you want to add your logo to this year’s social media design. Prices for a custom graphic are determined on a one-hour minimum project basis.
Party (and Press!) Ideas
No matter which day you pick, here are three great ways to #thankalineman and get the community and your staff involved.
- Surprise Snacks:
Have volunteers pack up snacks for linemen to take on the road. Ask member services representatives, a class of students at a nearby school or consumers visiting the office to sign thank you cards, and add a card to each bag. Place the surprise snacks either in each utility truck EARLY in the morning or place them in your utility’s linemen office/meeting space. Supplies: Thank you cards, small brown paper lunch bags, snack variety packs, candy bars, and either bottled water or an energy drink. Tip: Although an apple might be healthy, bear in mind linemen often eat on the run.
- Biscuits and Banners:
Nothing says ‘Thank You’ quite like a warm biscuit. Treat your linemen to breakfast and hang a ‘Thank You’ banner on your warehouse dock. Keep the banner up for at least a week. No time for a banner? Post 8.5×11 flyers around the office and dock (download flyer). Supplies: Call ahead to your local biscuit supplier (or a chain such as McDonald’s, Burger King, Jack in the Box). Order a biscuit for each of your linemen. You may want to order enough to feed other operations and engineering staff, too. Tip: Get a picture of your CEO/General Manager hanging up the banner to use in your newsletter.
- Lemonade for Linemen:
As the linemen return to the docks, have either member service representatives and/or senior staff hand out lemonade to crews. Supplies: Buy in bulk from your local grocery store or buy sugar, water and lemon juice and make it from scratch. Serve from a large thermos or other container; have a stack of plastic cups handy. Tip: Invite local press to snap pictures. If the afternoon time doesn’t work, consider having staff fill thermos for the linemen to take with them in the morning (some crews attach a thermos to their bucket trucks).
Other Party Resources:
Have an idea to share?
We’d love to let other utility communicators see how you celebrate your linemen. Share pictures/ideas below or send them to firstname.lastname@example.org. Thanks for spreading the lineman love!