Is StoryConnect the Right Conference for You?

Posted on Jun 30, 2021


By Andy Johns, Director of Marketing

 

StoryConnect: The Conference is coming up quickly on Aug. 24-26, and I’ve had several folks ask if it is a good conference for them. Or, more accurately, they’ve asked for info so they can prove to their boss that the travel and registration for StoryConnect is a good investment in staff development. 

When the WordSouth team started StoryConnect in 2014, we wanted it to be a conference for utility communicators. We wanted it to be the conference utility communicators look forward to every year for inspiring sessions, fun people, a great exchange of ideas and an innovative approach to conferencing. We wanted the conference to help communicators network with each other, learn the importance of telling their stories, and take fresh ideas home that they could implement to help reach their goals. 

I know I’m biased, but on those goals we’ve exceeded our own expectations each year — and in 2021 the Pioneer and ARC teams are making it better than ever! I hope you’ll come experience it for yourself and join us in the Great Smoky Mountains. 

StoryConnect has carved a niche for itself by focusing on storytelling and bringing in outside voices. Over the years we’ve had storytellers from familiar companies discuss how they tell their stories.

While I’m still working on rounding out the agenda, we’ve already confirmed outside speakers from Bush’s Beans and Ole Smoky Moonshine. They will be talking about how they distill their brand story and share it across numerous platforms to reach their audience. I’m excited about these and other sessions, so I thought breaking things down as I have below might help equip folks to make a better argument for joining us at StoryConnect:

 

For staff at an electric utility getting into the broadband business … 

  • A speaker from the Fiber Broadband Association telling us how to combat all of the attention Elon Musk’s Starlink internet is receiving.
  • An all-star panel including experts from CrowdFiber explaining how to find stories in your subscriber and billing data.
  • A special session just for you on building your broadband brand.
  • A panel of experts discussing the difference between broadband customer expectations and electric consumer expectations. 
  • Master storytellers sharing what makes a good broadband story and where to find it.
  • Networking with communicators from other electric utilities who are also getting into broadband. 

 

For communicators and member/customer service staff at electric utilities … 

  • Renowned electric communicator Megan McKoy-Noe, CCC, discussing how to stay human in a digital world.  
  • Group discussions (with s’mores!) about how your peers have overcome spooky social media situations led by former ARC partner Melissa Shaw.
  • A presentation from Jonathan Farmer, CCC, on telling your efficiency story. 
  • Two companion sessions (one led by TVA veteran Jim Keiffer) on the customer experience mindset and measuring customer satisfaction.
  • Master storytellers sharing what makes a good utility story and where to find it.  
  • Work samples, a live podcasting session and the Idea Exchange to share what other companies are doing that you might be able to implement once you’re back home. 
  • (Pending speaker approval) Storytellers from one of the nation’s biggest retail cooperatives sharing ways they share the cooperative story.

For marketing, communications and customer service staff at telcos … 

  • A speaker from the Fiber Broadband Association telling us how to combat all of the attention Elon Musk’s Starlink internet is receiving.
  • An all-star panel including experts from CrowdFiber explaining how to find stories in your subscriber and billing data. 
  • A session on fighting churn by leveraging email accounts. 
  • Group discussions (with s’mores!) about how your peers have overcome spooky social media situations.
  • Two companion sessions (one led by telco marketing legend Carrie Huckeby) on customer experience and measuring customer satisfaction.
  • Work samples, a live podcasting session and the Idea Exchange to share what other companies are doing that you might be able to implement once you’re back home. 
  • A session specifically for participants in WordSouth’s Regional Telco Magazine. 
  • Master storytellers sharing what makes a good broadband story and where to find it.
  • Networking with marketers from other telcos you haven’t seen in 18 months! 

As you can see, we’ve really tried to build this conference to be a breath of fresh air that hits a lot of topics and gives communicators like your some ideas to take home.

Please email me at andy@wordsouth.com if you have any other questions. I hope to see you there!

Register, book your room and read speaker bios at storyconnect.com.

 

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