Telling Stories to People Who Aren’t Like You
Planning your communication and marketing efforts to include a diverse audience is more than just PR — it can help your bottom line. Disability advocate Josh Loebner will discuss how accommodating and including people of different abilities, races, cultural backgrounds and languages is essential for maximizing your effectiveness as a communicator.

Bean Branding: Telling Your Story Across Multiple Platforms
In order for Bush Brothers & Company to tell the story of their beans and brand across all channels, it takes more than just a talking dog from the commercials. The Bush team carefully coordinates across all platforms to reinforce the story at the core of its brand.

Distilling Your Brand Story
As Tennessee’s first legal moonshine distiller, Ole Smoky Moonshine has leveraged the mystique of infamous bootleggers into a fast-growing, nationally-recognized brand.

Find the Story Hiding in the Data
A panel of industry experts will look at what data points you have access to and how they can tell your customers’ story.

Idea Exchange IV
Back by popular demand, the Idea Exchange gives nine selected attendees three minutes each to share their awesome marketing and communication ideas from the past year.

Say What?
Attendees will break into small groups for this party-game style session that allows attendees to share, empathize and celebrate with other communicators.

Spooky Social Media Stories II: It Came from the Comments Section
Like a 1980s movie villain, Spooky Social Media Stories comes back for a sequel. The WordSouth team will lead a group discussion sharing scary social media moments and how attendees saved the day — and we’re making s’mores!

Telling the Co-op Story
Not only is REI the nation’s largest retailer of outdoor gear, they are also a cooperative and experts at using content to tell their story.

Regional Telco Magazine User Group
The WordSouth team will lead a group discussion on story idea generation and offer tips to improve your magazine and editorial process.

StoryConnect: The Podcast Live
In each of its 160+ episodes, StoryConnect: The Podcast has shared ideas from leaders, trendsetters and thinkers in the telecom and electric industries. In this popular returning session, WordSouth staff will interview three guests to share insights and experiences with the live audience.

Creating a Customer Experience Mindset
For every employee, the ability to see your company through the eyes of a customer is essential. This session will look at methods, examples and benefits of removing the barriers along the customer’s journey.

How to talk about Broadband
Panelists from the telco industry will discuss the basics of educating your staff and your customers about the features, functions and benefits of your new broadband service.

Building a Broadband Brand
WordSouth’s team will work through the importance of a clear brand identity, along with how to use consistent visuals and text in your marketing channels to reinforce and leverage that brand.

What to Expect When You’re Expecting New Customers
A new service means a new type of customer. A panel of industry experts will share global statistics from network data, demographics, billing and other sources to paint a picture of what your new customers expect and how they will use your service.