Inspiration

Blogs

Broadband Marketing, Digital Marketing, Marketing Campaigns, Member/Consumer Experience

Timeless Storytelling Insights from Thomas Alva Edison

The first bill for electricity — a whopping $50.40 — was paid to Edison Electric Light Company 140 years ago this week on Jan. 18, 1883. A decade later, people were still not convinced electricity doesn’t impact sleep or make you sick. We pull three story-sharing ideas from the past to help you reach today’s consumers.

Megan McKoy-Noe, CCC

January 18, 2023

Blog

Broadband Marketing, Marketing Campaigns, Member/Consumer Experience, Writing

Three Ways StoryConnect Strengthens Your Story

At StoryConnect, rural telco and electric utility communicators swap stories, share inspiration and connect with peers. Never been? Discover some of the sessions and networking opportunities featured this spring, and learn three ways the conference supports your storytelling skills and strengthens your peer network, too.

Megan McKoy-Noe, CCC

January 12, 2023

Blog

Broadband Marketing, Broadband News, Magazines, Pioneer News

A Decade of Storytelling Connections

January marks the 10th anniversary of the launch of Rural Telco Magazines, when telcos across the south banded together with shared content to balance local storytelling. Learn how the mission-focused magazines were created and continue to evolve to meet community needs.

Noble Sprayberry

January 4, 2023

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Podcasts

Writing

Grant Writing Tips for Communicators

Grant writing has become a significant part of Will O'Donnell's job. He shares tips for applying for grants and why he thinks communicators — with some help from other teams — can be excellent folks to write the grants.

Andy Johns

January 23, 2023

Podcasts

Crisis Communications

Nathalie Strickland, of the Tennessee Valley Public Power Association, discusses ways to recognize patterns of crises, the first mover advantage and other keys to being prepared to communicate when something goes really wrong.

Andy Johns

January 16, 2023

Podcasts

Broadband Marketing, Broadband News

What You Need to Know About New Broadband Labels

In 2023, broadband providers will be required to display government-approved "Broadband Fact" labels at the point of sale. Vantage Point VP of Public Policy & Advocacy Jeff Smith explains what that might mean for marketers.

Andy Johns

January 9, 2023

Podcasts

Broadband Marketing, Broadband News

Are Broadband Labels the Strings Attached to Funding?

While broadband providers enthusiastically welcome government funding to build and expand networks, Vantage Point’s Jeff Smith details some of the transparency requirements that come with it.

Andy Johns

January 9, 2023

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eBooks

Content Planning

What Stories Can We Build Together in 2023?

We’ve packed our 2022 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year.

Andy Johns

2022

eBooks

Content Planning

What Will Your Story Be in 2022?

We’ve packed our 2022 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year.

Leon Espinoza

2021

eBooks

Marketing Campaigns

Seven Ways to Keep Digital Ads on Target

In a digital-first world, are your messages reaching consumers?

Tina M. Potter

2021

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Case Studies

Case Study

Energy Efficiency

Make Rebates Easy

Consumer expectations have shifted. The way utilities deliver rebates should change, too. Learn how Consumers Power and other utilities designed rebate forms to focus on easy access and usability.

Miranda Boutelle

Case Study

Content Planning, Writing

Webinar: Story Planning Strategies

Pioneer utility storytellers Mike Teegarden and Megan McKoy-Noe shared ideas to help strengthen your storytelling and planning strategies in this recorded webinar from Jan. 12, 2023.

Megan McKoy-Noe, CCC

Case Study

Broadband Marketing, Digital Marketing, Marketing Campaigns

Digital Ads Help East Mississippi Connect Reach Targeted Members

Instead of a generic marketing campaign for all members, East Mississippi Connect needed a way to only reach members in active phases of broadband construction. They worked with Pioneer to develop a digital advertising strategy with strong results.

Tina M. Potter

Case Study

Consumer Education, Websites

Oklahoma Living Website Wins Praise By Balancing Digital and Print Storytelling

Oklahoma Living magazine’s website won top honors at the 2022 Statewide Editors Association Willie Wiredhand Awards for Best Digital Communication. Learn how the Utility Pioneers at the Oklahoma Association of Electric Cooperatives worked with Pioneer to balance print and digital redesigns while featuring engaging stories.

Charlie Stanley

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Inspiration

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