Inspiration

Blogs

Five Keys to Managing Consumer Expectations

Are you managing consumer expectations? CrowdFiber's Sara Gentry shares five ways you can keep consumers happy: understand who you're talking to, be realistic, stay in touch, avoid disappointment and always show gratitude.

Sara Gentry

January 18, 2022

Blog

Digital Marketing, Websites

Hey Google: How To Help Consumers Find You

When consumers Google broadband or energy efficiency, will they find you? Get search engine optimization tips and learn how you can use Google Business Profile to help consumers connect with you.

Tina M. Potter

January 11, 2022

Blog

Pioneer News, Websites

Content and Community Shine in Pioneer Website Redesign

Our website has been rebuilt to better share our story. Learn how our team kept inspiration, solutions and brand unity in mind to make www.Pioneer.coop a trusted resource for utility communicators, and let us know what you think of the new design.

Michael Shepard

January 4, 2022

Blog

Broadband Marketing, Content Planning

Resilient Musicians and Broadband Challenges Top List of Popular Podcasts in 2021

We love strengthening utility storytelling through Pioneer’s podcasts. As we plan our 2022 editorial content, we had fun looking back to see what stories hit home in 2021. Here are our most popular podcast stories of the past year, along with a reminder how not to miss future content.

Sarah Wootten

December 20, 2021

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Podcasts

How Can Communicators Help Refine Processes?

Jeff Marshall, Communication Specialist with Clearwater Power, recaps his session at the NIC conference, where he discussed ways that communicators can help solve problems and refine processes across their organization.

Andy Johns

January 16, 2022

Podcasts

Communicators Moving into the GM Role (Part 2)

Scott Peters, General Manager and CEO of Columbia REA, discusses his journey from communicator to general manager.

Andy Johns

January 9, 2022

Podcasts

Staff Engagement

Using Video for Internal Communications

With a large workforce spread around remote parts of Alaska, Sabrena Combs and her team at Matanuska Electric Association use short video casts to communicate with staff.

Andy Johns

January 2, 2022

Podcasts

Marketing Campaigns

What the Font? Why Your Brand Needs a Font

Flathead Electric Cooperative Multimedia Design Specialist Sharilyn Fairweather recaps her session “What the Font?” — a look at how consistent (and inconsistent) typography represents your brand.

Andy Johns

December 12, 2021

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eBooks

Content Planning

What Will Your Story Be in 2022?

We’ve packed our 2022 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year.

Leon Espinoza

2021

eBooks

Marketing Campaigns

Seven Ways to Keep Digital Ads on Target

In a digital-first world, are your messages reaching consumers?

Tina M. Potter

2021

eBooks

Broadband Marketing

What to Expect When You’re Connecting

Are you prepared to manage your community’s broadband expectations?

Andy Johns

2021

View More eBooks

Case Studies

Case Study

Websites

Columbia REA, iConnect Websites Showcase Rates, Services and News

Columbia REA teamed up with the Powerful web team to design two websites, one for electric service and one for their broadband subsidiary, Columbia iConnect.

Kaytee Horton

Case Study

Marketing Campaigns

My Company is Celebrating a Milestone Anniversary this Year

Whether your utility is celebrating 25 years of service or is approaching the century mark, landmark anniversaries provide opportunities to write your history and tell your own story — a story that cultivates loyalty and trust within your customers and establishes your company’s history and weaves it into the fabric of the region you serve.

Kerry Scott

Case Study

Marketing Campaigns

We’re Expanding Our Network into a New Area

Expanding into new territory doesn’t just require a technical plan for building out your infrastructure. It also requires a communications plan to build brand awareness with a new audience, drive interest and generate sales.

Sarah Lancaster

Case Study

Digital Marketing

Rethink Digital Presence

Loretto set out to enhance their brand identity in a way that appeals to both existing and new customers. They wanted to engage members by showing them how broadband is relevant to their daily lives through simple imagery. They were committed to strengthening their rural identity and ties to the local community they’d served for decades.

Susan Bain

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Inspiration

Explore content by category

Blogs

Five Keys to Managing Consumer Expectations

Hey Google: How To Help Consumers Find You

Content and Community Shine in Pioneer Website Redesign

Resilient Musicians and Broadband Challenges Top List of Popular Podcasts in 2021