Inspiration

Blogs

Podcasts Power Utility Pioneer Stories

We are firm believers in the power of podcasts, especially when they share ideas from Utility Pioneers. Hear our most popular “StoryConnect The Podcast” episodes and learn how to tune in storytelling tips from your peers!

Sarah Wootten

September 28, 2022

Blog

Community Engagement, Consumer Education, Marketing Campaigns, More Powerful Together, Pioneer News

Celebrate Cooperation in October

Pioneer, as a communications co-op, was built to share the story of Utility Pioneers. To celebrate National Cooperative Month, we’ve added a free, customizable campaign on Pioneer Studio.

Megan McKoy-Noe, CCC

September 14, 2022

Blog

Community Engagement, Magazines, Marketing Campaigns, Pioneer News

Back By Popular Demand: Content in the Wild!

Back by popular demand, the Content in the Wild contest celebrates the creativity of Utility Pioneers. Send us your picture posing with storytelling content for a chance to win $50!

Anne Harvey

September 8, 2022

Blog

Magazines, Member/Consumer Experience, Pioneer News

Reader Survey Shows Strong Preference, Loyalty for Print

Pioneer partnered with statewide magazine editors to conduct a national magazine readership survey. The results answer commonly asked questions from our Utility Pioneers, including what gives you the biggest bang for your communication buck.

Leon Espinoza

August 30, 2022

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Podcasts

Websites

Changing Trends and Expectations for Utility Websites

How has utility website design changed in response to shifts in consumer technology use during the pandemic? Charlie Stanley joined this episode to discuss trends in website redesigns to meet changing customer needs.

Charlie Stanley

September 21, 2022

Podcasts

Branding, Staff Engagement

After a Rebrand, How Can You Make Sure All of Your Staff are Telling the Same Story?

Lindsay Tyson led Meridian Cooperative's rebranding efforts. She talks about using a rebranding timeline, engaging staff as brand ambassadors and how to ensure a brand is used consistently across the cooperative.

Megan McKoy-Noe, CCC

August 22, 2022

Podcasts

Writing

Writing Tips for Myths, Folklore and Utility Magazines

Camilla Mortensen, a University of Oregon journalism instructor and editor of Eugene Weekly, defines "solution journalism" and shares storytelling tips for utility communicators from the world of journalism and folklore.

Andy Johns

August 11, 2022

Podcasts

Branding, Broadband Marketing

Leveraging the Smart Rural Community Designation

NTCA's Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly.

Andy Johns

August 8, 2022

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eBooks

Content Planning

What Will Your Story Be in 2022?

We’ve packed our 2022 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year.

Leon Espinoza

2021

eBooks

Marketing Campaigns

Seven Ways to Keep Digital Ads on Target

In a digital-first world, are your messages reaching consumers?

Tina M. Potter

2021

eBooks

Broadband Marketing

What to Expect When You’re Connecting

Are you prepared to manage your community’s broadband expectations?

Andy Johns

2021

View More eBooks

Case Studies

Case Study

Consumer Education, Websites

Oklahoma Living Website Wins Praise By Balancing Digital and Print Storytelling

Oklahoma Living magazine’s website won top honors at the 2022 Statewide Editors Association Willie Wiredhand Awards for Best Digital Communication. Learn how the Utility Pioneers at the Oklahoma Association of Electric Cooperatives worked with Pioneer to balance print and digital redesigns while featuring engaging stories.

Charlie Stanley

Case Study

Branding, Broadband Marketing, Consumer Education

Generating Broadband Buzz

Covington Electric Cooperative teamed up with Pioneer to generate broadband buzz. Learn how the utility developed a new brand, trained staff and engaged members as they developed the new program.

Sarah Lancaster

Case Study

Consumer Education, Content Planning, Marketing Campaigns, Member/Consumer Experience

Focus Groups Help Identify Communication Gaps

Wonder what your members really think about your utility? The Utility Pioneers at Appalachian Electric Cooperative decided to ask. Learn how the utility partnered with Pioneer to develop member focus groups to help guide their strategic plan development.

Jim Keiffer

Case Study

Consumer Education, Magazines

Tennessee Connections sharpens focus, cuts cost for utilities

The Tennessee Municipal Electric Power Association partnered with Pioneer to redesign and publish Tennessee Connections magazine. In the process, Pioneer saved the association almost 40 cents per piece in printing and mailing costs. Learn how Tennessee utilities can use locally branded pages in the publication to reach consumers with utility news and community stories.

Chasity Anderson, CCC, MIP

View More Case Studies

Inspiration

Explore content by category

Blogs

Podcasts Power Utility Pioneer Stories

Back By Popular Demand: Content in the Wild!

Reader Survey Shows Strong Preference, Loyalty for Print

Podcasts

Changing Trends and Expectations for Utility Websites

After a Rebrand, How Can You Make Sure All of Your Staff are Telling the Same Story?

Writing Tips for Myths, Folklore and Utility Magazines

Leveraging the Smart Rural Community Designation

eBooks

What Will Your Story Be in 2022?

Seven Ways to Keep Digital Ads on Target

What to Expect When You’re Connecting

Case Studies

Oklahoma Living Website Wins Praise By Balancing Digital and Print Storytelling

Generating Broadband Buzz

Focus Groups Help Identify Communication Gaps

Tennessee Connections sharpens focus, cuts cost for utilities

Other content

Connect With Us

Oregon Office

Missouri Office

Alabama Office

Explore content by category

Blogs

Podcasts Power Utility Pioneer Stories

Celebrate Cooperation in October

Back By Popular Demand: Content in the Wild!

Reader Survey Shows Strong Preference, Loyalty for Print

Podcasts

Changing Trends and Expectations for Utility Websites

After a Rebrand, How Can You Make Sure All of Your Staff are Telling the Same Story?

Writing Tips for Myths, Folklore and Utility Magazines

Leveraging the Smart Rural Community Designation

eBooks

Social Storms

What Will Your Story Be in 2022?

Seven Ways to Keep Digital Ads on Target

What to Expect When You’re Connecting

Case Studies

Oklahoma Living Website Wins Praise By Balancing Digital and Print Storytelling

Generating Broadband Buzz

Focus Groups Help Identify Communication Gaps

Tennessee Connections sharpens focus, cuts cost for utilities

Other content

Connect With Us

Oregon Office

Missouri Office

Alabama Office