Inspiration

Blogs

Community Engagement, Crisis Communications, Inside the Magazine, Pioneer News

Social Storms eBook, HeART of Community Podcast in the Spotlight

Pioneer’s team of utility storytellers won two awards, Best Special Publication and Most Innovative Use of Digital Communication, in the national 2022 Spotlight on Excellence Awards program. Learn the story behind our winning work, and find ideas to help strengthen your next storytelling adventure!

Andy Johns

April 29, 2022

Blog

Member Meetings

Five Ways for Introverts to Thrive at Conferences

Introverts bring a different set of skills to classic networking events. By focusing our strengths in unique ways, we can build friendships that last a lifetime. Are you an introvert, too? Here are five ways to not only survive, but THRIVE at your next conference.

Megan McKoy-Noe, CCC

April 29, 2022

Blog

Digital Marketing, Member/Consumer Experience, Staff Engagement

How Utilities Can Boost Mobile App Engagement

Electric and broadband utilities often use mobile applications to help members easily manage an account anytime, anywhere, saving precious time and money in the process. NISC's Scott Wild shares three ways to convince late adopters to convert and how to lead with problems to catch consumer attention.

Scott Wild

April 19, 2022

Blog

Energy Efficiency, Marketing Campaigns

Five Ways to Energize Efficiency Marketing

Are your efficiency program messages effective? The pandemic cut off many direct install and community awareness efforts. Efficiency program marketing shifted, too. To meet efficiency goals, tailor your marketing messages. Offer choices, remove barriers, create relevant messages, focus on needs and keep complaints in context.

Miranda Boutelle

April 5, 2022

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Podcasts

Community Engagement

Grilled Cheese and Forums as Membership Engagement

Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members.

Andy Johns

May 18, 2022

Podcasts

Broadband Marketing, Member/Consumer Experience

Defining the Subscriber Experience

What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale.

Andy Johns

April 28, 2022

Podcasts

Content Planning

Internet and Video Trends in Rural America

Scott Meyer joined us LIVE at StoryConnect: The Conference to share the latest trends of internet and video in rural America.

Andy Johns

April 24, 2022

Podcasts

Broadband Marketing, Community Engagement

Reaching Gamers with an Xbox Tournament

Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success.

Andy Johns

April 10, 2022

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eBooks

Content Planning

What Will Your Story Be in 2022?

We’ve packed our 2022 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year.

Leon Espinoza

2021

eBooks

Marketing Campaigns

Seven Ways to Keep Digital Ads on Target

In a digital-first world, are your messages reaching consumers?

Tina M. Potter

2021

eBooks

Broadband Marketing

What to Expect When You’re Connecting

Are you prepared to manage your community’s broadband expectations?

Andy Johns

2021

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Case Studies

Cooperative Difference data visualization example from WhyElectrify.com

Case Study

Consumer Education, Marketing Campaigns, Websites

Why Electrify Website Builds Member Trust

Pioneer’s Powerful web team partnered with Hoosier Energy to create WhyElectrify.com, a site designed to encourage consumers to learn more about how to use energy.

Kaytee Horton

Case Study

Websites

Website Launch: People’s Electric Cooperative

Thinking about a fresh website design? People's Electric Co-op used drone footage on the home page and a custom footer illustration to showcase the patriotism, civic pride, and warmth of the electric cooperative.

Kaytee Horton

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Inspiration

Explore content by category

Blogs

Social Storms eBook, HeART of Community Podcast in the Spotlight

Five Ways for Introverts to Thrive at Conferences

How Utilities Can Boost Mobile App Engagement

Five Ways to Energize Efficiency Marketing