Stories are critical for connecting with consumers. How can utilities use proactive communications and engagement strategies to reach their audience?

“There are so many competing messages out there,” Middle Tennessee Electric CEO Chris Jones shared on an episode of StoryConnect: The Podcast. “We’ve got to be good storytellers.” 

As a communications co-op, Pioneer offers several free resources to help communicators strengthen utility stories.

Storytelling Goals Worksheet (PDF)

Use this worksheet as you identify utility goals, then list story ideas based on what matters to your consumers.

Download the worksheet

Podcasts, Case Studies, eBooks and Events


StoryConnect Workshop