Social Storms eBook cover. A Study of Consumer Needs and Social Media Expectations During Outages. Oklahoma's Electric Cooperatives, Pioneer Utility Resources.How often do you think of outage messaging from a consumers’ perspective? Anna Politano, director of public relations and communications at the Oklahoma Association of Electric Cooperatives, took this task to heart. She wrote her graduate thesis on what needs drive consumers to engage with a utility during an outage. We partnered with Anna to share highlights from her focus groups and post analysis in a webinar.