A Deep Dive into Utility Best Practices

We love sharing best practices through our blog, but sometimes a topic needs more than a few paragraphs. Hello, eBooks.


Prepare Yourself

When you planned your content for 2020, did you block out time for a pandemic, rampant wildfires and overactive hurricane season? We do not know everything 2021 will bring our way. Think of content planning as a safety net!

A content planner brings all of your communication channel planning into one place (website, social media, magazine, newsletter, on-hold message, bill insert, etc.). Our planning guide breaks this down into four areas:

  1. Key messages
  2. Local page planning
  3. Bill insert planning
  4. 2021 industry engagement opportunities

Download the guide, then listen to our archived webinar where we walk you through how to plan ahead for 2021!

Other eBooks

How to Be Human in a Digital World

Connecting with consumer-members online starts by sharing the human side of your story. Our eBook, How to Be Human in a Digital World, shares six ways to strengthen your relationship with consumer-members online.

Coping with a Crisis

To help you prepare for hurricanes, wildfires, snowstorms and other types of extended outages, we have pulled together best practices in this eBook, Coping with a Crisis.

The publication offers insights from battle-tested communicators who survived losing critical communication channels during 2018’s Hurricane Michael. It also features crisis communication plans from Oregon, Nevada and Florida, with handy tools to strengthen your plan.

How to Harness Messaging

Are you ready for a social media shift towards privacy? Learn how to use Messenger to offer ready replies, find time-saving tools and provide consumers with instant service. April 2019

Social Media Best Practices for Utilities

Discover consumer engagement trends, staff response guide, video resources, policy pointers and much more in our social media guide for utility communicators. February 2019

Have topic suggestions? Our experts are here to help! Send ideas and questions to Marketing@pur.coop.