Readers can be drawn to many things, the narrative of course, but also interesting imagery, informative graphics and cool design. Headlines, subheads and bullet points are primary hooks to reel in a reader. Each should be baited with care. But what about the pull quote?
Pull quotes too often end up a sad afterthought or simply a convenient space filler. Or they scream dull and get in the way of good storytelling. We asked our editorial team of smarties to share when pull quotes work and when to avoid them.
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As COVID-19 spread worldwide and altered life as we knew it, our language also changed. We needed words and phrases to describe things we had never thought about before 2020. To foster consistency in news reporting, The Associated Press released a coronavirus guide this spring.
Pioneer Senior Editor Pam Blair, CCC, shares three key takeaways from The AP Stylebook’s coronavirus guide for communicators navigating pandemic-triggered language changes. Learn when to use coronavirus versus COVID-19, what terms to avoid, how to keep hyphens at bay and other tips for keeping your content easy to understand.
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A headline and subhead (often called the deck) can be the most important words you write. Too often these critical components are an afterthought and can cause you to strike out with readers. That’s why our next webinar focuses on how to write headlines that hit home.
Pioneer Vice President of Content Leon Espinoza leads a panel discussion on how to write effective headlines at 2pm EST/11am Pacific Friday, April 16.
Discover favorite headlines from our editorial pitch-hitters and learn how to register for the free webinar on our best practices blog.
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Storytelling, and the platforms we use to share stories with staff and consumers, has never been more important. That’s why in 2021 we are focusing on the power of storytelling. Join us in a storytelling webinar January 19, then talk to peers about your story at our virtual office on January 21.
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At some point every writer faces the challenge of coming up with the right words. Here are four tried-and-true ways to crack writer’s block and finish your feature.
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As writers, we need to do three essential things: read a lot, write a lot, and listen well. Freelance writer Drew Myron shares the impact true listening can have on an interview.
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