Social Media


Celebrations are fun! We’ve got free communication tools and snack ideas to help you celebrate Customer Service Week, Oct. 4-8. But after you put all the party favors away, how do you keep your employees engaged with the brand, connected to the customer journey and satisfied in their role the other 51 weeks of the year?

We asked Utility Pioneers to share examples of employee engagement that you can use to build stronger ties (and better stories) with your staff. Get inspiration on our best practices blog!

Read More

Utilities across the nation are using National Voter Registration Day as an opportunity to empower consumers to exercise their right to vote. Even if your utility isn’t organizing voter registration drives and meet-and-greets with elected officials this year, you can still take part in National Voter Registration Day by engaging consumers on social media.

We share five tips for creating and sharing National Voter Registration Day social media content on our best practices blog!

Read More
Building Your Social Legacy

Building Your Social Legacy


Posted By on Jul 6, 2021

“What if you were hit by a bus?” You’ve probably heard this dark hypothetical posed as a challenge to future-proof your utility. Have you ever asked yourself that same question specifically in regards to your utility’s social media succession planning? 

What happens to your social media presence if your communicator has an emergency or retires? We share a few ways to keep utility social accounts secure and plan for the future on our best practices blog post.

Read More

Are you using social media analytics to make sure messages engage consumers? By digging into monthly Facebook reports, utility communicators can identify words and topics consumers care about, then respond with more messages matching those needs. 

Read this blog post to learn how to use a surge of social media activity to better understand your consumers’ needs.

Read More

Today is National Military Spouse Appreciation Day. Did you know the average military family loses $180,000 of potential income over the course of a 20-year military career? We believe creating a professional environment in which highly qualified, professional communicators — who also happen to be military spouses — can thrive is the best way to say, “Thank you for your family’s service.”

We’ve proudly employed more than a dozen military spouses representing Army, Navy, Air Force, Marines, and even the Space Force families. Learn why we’re committed to making a difference.

Read More

Pioneer Utility Resources closed on the deal to acquire ARC Media on March 31, 2020 — just weeks after the COVID-19 cancellations and closures spread around the country. Even without the pandemic, it would have been an eventful year for the talented teams at ARC and Pioneer as we worked to integrate the staff, workflows and offerings across our new organization. 

One year later, staff share six ways we are combining strengths to #ReachtheARC. Go to our blog to discover how we’re learning from each other, delivering more client support, creating more content and finding new ways to serve our public power and telco community.

Read More