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Social Media

Pioneer Utility Resources//Social Media
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Case Study
Member/Consumer Experience, Social Media
Eight Ways to Turn Negative Comments into Positive Stories

Outages, high bills or a bad mood can trigger negative social media comments. Learn how storytelling and thoughtful (not defensive!) replies can transform upset commenters into informed consumers. (This is a recording from StoryConnect: The Conference.)

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Megan McKoy-Noe, CCC

Blog
Social Media
Social Media Impact in 2021 and Trends to Watch in 2022

2021 was another dynamic year for social media, and the proof is in the metrics, especially for Pioneer Social utilities. More than 94 million impressions and 5 million engagements were earned across our Utility Pioneers’ pages. Pioneer Social’s team shares what they learned after taking a deep dive into what worked well in 2021, major social happenings and what trends to watch for in 2022.

Rachel Tringali Marston

February 8, 2022
Blog
Digital Marketing, Marketing Campaigns, Social Media
Eight Types of Content that Earn Social Credit

Social media offers an engaging channel to connect with consumers, but with today’s saturated social media feeds, your content can’t afford to be mediocre. We share examples of eight types of content you can use to add value and solid storytelling to your digital channels.

danielle brusby headshot

Danielle Brusby

February 1, 2022
Podcasts
Digital Marketing, Marketing Campaigns, Social Media
Digital Advertising Trends for Broadband and Utilities

Pioneer's Digital Media Strategist & Marketing Consultant Tina Potter dishes out a baseline understanding of what targeting strategies are available in digital advertising and how utilities and ISPs can use them.

Tina Potter headshot

Tina M. Potter

January 30, 2022
Case Study
Social Media
Social Campaigns Connect Consumers to Utility Pioneers

Engaging content drove a 7.4% increase in organic impressions on Facebook for Utility Pioneers in 2021. See sample campaigns and learn how Pioneer Social can help your utility connect online!

Rachel Tringali Marston

Blog
Content Planning, Social Media
Four Steps to Kick Social Media Planning Woes to the Curb

Without a plan in place, social media can soon turn from a fun, creative medium to a burdensome marketing tool. After several years of creating and managing content for electric and broadband utilities across the nation, the Pioneer Social team shares four tips and tricks that make recurring content planning a breeze.

Sydney T. Turner

December 6, 2021
Podcasts
Consumer Education, Marketing Campaigns, Social Media
Telling the Electric Vehicle Story

Suzanne Olson at Orcas Power & Light Co-op shares how her utility is telling the story of electric vehicles by taking members on an EV road trip.

Andy Johns headshot

Andy Johns

November 14, 2021
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Blog
Social Media
Understanding Facebook Changes

Facebook is actively rolling out a change to business pages. They are calling this the “new Page experience,” and it will gradually replace what they are now calling “classic Pages.”

Melissa Shaw

Melissa Shaw

November 9, 2021
eBooks
Crisis Communications, Social Media
Social Storms

How often do you think of outage messaging from a consumers’ perspective? This eBook won a 2022 Spotlight on Excellence Award for best special publication.

Anna Politano, CCC

2021
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Blog
Social Media
Building Your Social Legacy

“What if you were hit by a bus?” You’ve probably heard this dark hypothetical posed as a challenge to future-proof your utility. Have you ever asked yourself that same question specifically in regards to your utility’s social media succession planning? 

Melissa Shaw

Melissa Shaw

July 6, 2021
rachel and facebook examples
Blog
Social Media
Tap Social Reports to Boost Consumer Engagement

Are you using social media analytics to make sure messages engage consumers? By digging into monthly Facebook reports, utility communicators can identify words and topics consumers care about, then respond with more messages matching those needs. 

Rachel Tringali Marston

June 3, 2021
Blog
Social Media
4 Ways to Earn Love (& Likes) on Facebook

Facebook turns 17 this month. As the platform matures, the way utilities promote content must change, too. Here are four ways Pioneer Social helps utilities promote pages to build relationships on Facebook.

Melissa Shaw

Melissa Shaw

February 3, 2021
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  • (503) 357-2105
  • hello@pur.coop
  • Newsletter Sign-Up
  • Your Challenge
    • Building a Broadband Network
    • Celebrating Milestone Anniversaries
    • Monitoring & Responding to Social Media After Hours
    • Boosting Member Voting
    • Logo & Branding Update
    • Customized Campaigns & Materials
  • Solutions
    • Customizable Marketing Content
    • Social Media Content
    • 24/7 Social Media Response
    • Electric Magazines
    • Broadband Magazines
    • Marketing
    • Efficiency Programs
    • Websites
    • Online Voting
    • Digital Engagement
    • Training
    • Crisis Support
    • Calendars
    • Directories
  • Inspiration
    • Blog
    • eBooks
    • Podcasts
    • Case Studies
    • Webinars
    • StoryConnect Conference
    • StoryConnect Workshop
    • Events
  • Our Story
    • Join Our Co-op
    • Utility Pioneers
    • Co-op News
    • 2021 Member Report
    • Your Team
    • Our Family
    • Our Partners
    • Careers