Social Media


Building Your Social Legacy

Building Your Social Legacy


Posted By on Jul 6, 2021

“What if you were hit by a bus?” You’ve probably heard this dark hypothetical posed as a challenge to future-proof your utility. Have you ever asked yourself that same question specifically in regards to your utility’s social media succession planning? 

What happens to your social media presence if your communicator has an emergency or retires? We share a few ways to keep utility social accounts secure and plan for the future on our best practices blog post.

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Are you using social media analytics to make sure messages engage consumers? By digging into monthly Facebook reports, utility communicators can identify words and topics consumers care about, then respond with more messages matching those needs. 

Read this blog post to learn how to use a surge of social media activity to better understand your consumers’ needs.

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Today is National Military Spouse Appreciation Day. Did you know the average military family loses $180,000 of potential income over the course of a 20-year military career? We believe creating a professional environment in which highly qualified, professional communicators — who also happen to be military spouses — can thrive is the best way to say, “Thank you for your family’s service.”

We’ve proudly employed more than a dozen military spouses representing Army, Navy, Air Force, Marines, and even the Space Force families. Learn why we’re committed to making a difference.

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Pioneer Utility Resources closed on the deal to acquire ARC Media on March 31, 2020 — just weeks after the COVID-19 cancellations and closures spread around the country. Even without the pandemic, it would have been an eventful year for the talented teams at ARC and Pioneer as we worked to integrate the staff, workflows and offerings across our new organization. 

One year later, staff share six ways we are combining strengths to #ReachtheARC. Go to our blog to discover how we’re learning from each other, delivering more client support, creating more content and finding new ways to serve our public power and telco community.

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