Social Media

Case Study

Crisis Communications, Social Media

Webinar Archive: Weathering Social Storms

Weathering Social Storms Webinar from June 22, 2022 featuring Melissa Shaw, Mike Marsch and Sydney Turner.

Melissa Shaw

Blog

Magazines, Pioneer News, Social Media

Meet Our Storytelling Students

Every story needs a strong start. Pioneer’s summer internship program provides a digital and print storytelling springboard for college students. Two new storytellers join our ranks in June: Franklin Thurlow and Erika Becerra Gutierrez. Read their stories, then learn how Pioneer’s program aims to strengthen co-op storytelling across rural America.

Sydney T. Turner

June 21, 2022

Blog

Pioneer News, Social Media, Staff Engagement

May Marks Five Years of Unique Co-op and Military Spouse Partnership

As we mark National Military Appreciation Month, we invited Pioneer employee Rachel Tringali Marston, a military spouse, to share her story.

Rachel Tringali Marston

May 25, 2022

Case Study

Member/Consumer Experience, Social Media

Eight Ways to Turn Negative Comments into Positive Stories

Outages, high bills or a bad mood can trigger negative social media comments. Learn how storytelling and thoughtful (not defensive!) replies can transform upset commenters into informed consumers. (This is a recording from StoryConnect: The Conference.)

Megan McKoy-Noe, CCC

Blog

Social Media

Social Media Impact in 2021 and Trends to Watch in 2022

2021 was another dynamic year for social media, and the proof is in the metrics, especially for Pioneer Social utilities. More than 94 million impressions and 5 million engagements were earned across our Utility Pioneers’ pages. Pioneer Social’s team shares what they learned after taking a deep dive into what worked well in 2021, major social happenings and what trends to watch for in 2022.

Rachel Tringali Marston

February 8, 2022

Blog

Digital Marketing, Marketing Campaigns, Social Media

Eight Types of Content that Earn Social Credit

Social media offers an engaging channel to connect with consumers, but with today’s saturated social media feeds, your content can’t afford to be mediocre. We share examples of eight types of content you can use to add value and solid storytelling to your digital channels.

Danielle Brusby

February 1, 2022

Podcasts

Digital Marketing, Marketing Campaigns, Social Media

Digital Advertising Trends for Broadband and Utilities

Pioneer's Digital Media Strategist & Marketing Consultant Tina Potter dishes out a baseline understanding of what targeting strategies are available in digital advertising and how utilities and ISPs can use them.

Tina M. Potter

January 30, 2022

Case Study

Social Media

Social Campaigns Connect Consumers to Utility Pioneers

Engaging content drove a 7.4% increase in organic impressions on Facebook for Utility Pioneers in 2021. See sample campaigns and learn how Pioneer Social can help your utility connect online!

Rachel Tringali Marston

Blog

Content Planning, Social Media

Four Steps to Kick Social Media Planning Woes to the Curb

Without a plan in place, social media can soon turn from a fun, creative medium to a burdensome marketing tool. After several years of creating and managing content for electric and broadband utilities across the nation, the Pioneer Social team shares four tips and tricks that make recurring content planning a breeze.

Sydney T. Turner

December 6, 2021

Podcasts

Consumer Education, Marketing Campaigns, Social Media

Telling the Electric Vehicle Story

Suzanne Olson at Orcas Power & Light Co-op shares how her utility is telling the story of electric vehicles by taking members on an EV road trip.

Andy Johns

November 14, 2021

Blog

Social Media

Understanding Facebook Changes

Facebook is actively rolling out a change to business pages. They are calling this the “new Page experience,” and it will gradually replace what they are now calling “classic Pages.”

Melissa Shaw

November 9, 2021

eBooks

Crisis Communications, Social Media

Social Storms

How often do you think of outage messaging from a consumers’ perspective? This eBook won a 2022 Spotlight on Excellence Award for best special publication.

Anna Politano, CCC

2021