Social Media

Blog

Content Planning, Social Media

Resolve to Plan Social Media Stories in 2023

While power restoration updates and community events are a hefty part of your social media activity, long-range planning forms the backbone of a successful social media content plan. Get tips from Pioneer Social’s utility storytellers.

Sydney T. Turner

January 10, 2023

Podcasts

Social Media

What Can LinkedIn Do for Your Company (and Yourself)?

LinkedIn provides utilities and broadband providers with an important audience segment they may not reach elsewhere. How can communicators make the most of that opportunity for their company and their own personal brand?

Andy Johns

January 2, 2023

Podcasts

Digital Marketing, Social Media

Using Humor to be ‘Non-Boring’

The Corps of Engineers Portland District social media feeds that Chris Gaylord manages are full of vampires, yams on dams, celebrities and memes. It's not what you might expect from a government agency. Chris Gaylord explains why humor can be a useful tool when he's communicating about scintillating topics like dredging and navigational buoys.

Andy Johns

December 12, 2022

Podcasts

Digital Marketing, Social Media

Video Tips for Utility Communicators

Sheila Corson shares tips utility communicators can use to quickly create quality video content to tell their stories.

Andy Johns

November 14, 2022

Podcasts

Social Media

Navigating Social Media

Ian Cope shares thoughts on how utilities can navigate through the wilds of social media, summing up his panel at the 2022 NIC conference.

Andy Johns

October 17, 2022

Case Study

Crisis Communications, Social Media

Webinar Archive: Weathering Social Storms

Weathering Social Storms Webinar from June 22, 2022 featuring Melissa Shaw, Mike Marsch and Sydney Turner.

Melissa Shaw

Blog

Magazines, Pioneer News, Social Media

Meet Our Storytelling Students

Every story needs a strong start. Pioneer’s summer internship program provides a digital and print storytelling springboard for college students. Two new storytellers join our ranks in June: Franklin Thurlow and Erika Becerra Gutierrez. Read their stories, then learn how Pioneer’s program aims to strengthen co-op storytelling across rural America.

Sydney T. Turner

June 21, 2022

Blog

Pioneer News, Social Media, Staff Engagement

May Marks Five Years of Unique Co-op and Military Spouse Partnership

As we mark National Military Appreciation Month, we invited Pioneer employee Rachel Tringali Marston, a military spouse, to share her story.

Rachel Tringali Marston

May 25, 2022

Case Study

Member/Consumer Experience, Social Media

Eight Ways to Turn Negative Comments into Positive Stories

Outages, high bills or a bad mood can trigger negative social media comments. Learn how storytelling and thoughtful (not defensive!) replies can transform upset commenters into informed consumers. (This is a recording from StoryConnect: The Conference.)

Megan McKoy-Noe, CCC

Blog

Social Media

Social Media Impact in 2021 and Trends to Watch in 2022

2021 was another dynamic year for social media, and the proof is in the metrics, especially for Pioneer Social utilities. More than 94 million impressions and 5 million engagements were earned across our Utility Pioneers’ pages. Pioneer Social’s team shares what they learned after taking a deep dive into what worked well in 2021, major social happenings and what trends to watch for in 2022.

Rachel Tringali Marston

February 8, 2022

Blog

Digital Marketing, Marketing Campaigns, Social Media

Eight Types of Content that Earn Social Credit

Social media offers an engaging channel to connect with consumers, but with today’s saturated social media feeds, your content can’t afford to be mediocre. We share examples of eight types of content you can use to add value and solid storytelling to your digital channels.

Danielle Brusby

February 1, 2022

Podcasts

Digital Marketing, Marketing Campaigns, Social Media

Digital Advertising Trends for Broadband and Utilities

Pioneer's Digital Media Strategist & Marketing Consultant Tina Potter dishes out a baseline understanding of what targeting strategies are available in digital advertising and how utilities and ISPs can use them.

Tina M. Potter

January 30, 2022