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Pioneer Utility Resources//Member/Consumer Experience
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Blog
Broadband Marketing, Digital Marketing, Marketing Campaigns, Member/Consumer Experience
Timeless Storytelling Insights from Thomas Alva Edison

The first bill for electricity — a whopping $50.40 — was paid to Edison Electric Light Company 140 years ago this week on Jan. 18, 1883. A decade later, people were still not convinced electricity doesn’t impact sleep or make you sick. We pull three story-sharing ideas from the past to help you reach today’s consumers.

Megan McKoy-Noe, CCC

January 18, 2023
Blog
Broadband Marketing, Marketing Campaigns, Member/Consumer Experience, Writing
Three Ways StoryConnect Strengthens Your Story

At StoryConnect, rural telco and electric utility communicators swap stories, share inspiration and connect with peers. Never been? Discover some of the sessions and networking opportunities featured this spring, and learn three ways the conference supports your storytelling skills and strengthens your peer network, too.

Megan McKoy-Noe, CCC

January 12, 2023
Podcasts
Community Engagement, Member Meetings, Member/Consumer Experience, Uncategorized
Rethinking Your Annual Meetings

When WREC's annual meeting attendance sagged, the co-op reworked the meeting into a series of events that focused on local students. Garrett Hylton explains the results and how they made it happen.

Andy Johns

December 19, 2022
Podcasts
Member/Consumer Experience
The Case for Multigig Broadband Service

The number of people who need (or even understand) multiple gigs’ worth of broadband speed might be small now, but Matt Daniel lays out the case for why offering such top-end packages makes sense.

Andy Johns

November 7, 2022
Blog
Magazines, Member/Consumer Experience, Pioneer News
Reader Survey Shows Strong Preference, Loyalty for Print

Pioneer partnered with statewide magazine editors to conduct a national magazine readership survey. The results answer commonly asked questions from our Utility Pioneers, including what gives you the biggest bang for your communication buck.

Leon Espinoza headshot

Leon Espinoza

August 30, 2022
Blog
Consumer Education, Magazines, Member/Consumer Experience, Writing
Seven Ways to Keep Reader Trust

Our readers trust us. But it’s a relationship that cannot be taken for granted. Leon Espinoza, with a nod to Hollywood classics, shares seven ways to use thoughtful editing and solid storytelling to stay in your readers’ Circle of Trust.

Leon Espinoza headshot

Leon Espinoza

August 16, 2022
Case Study
Consumer Education, Content Planning, Marketing Campaigns, Member/Consumer Experience
Focus Groups Help Identify Communication Gaps

Wonder what your members really think about your utility? The Utility Pioneers at Appalachian Electric Cooperative decided to ask. Learn how the utility partnered with Pioneer to develop member focus groups to help guide their strategic plan development.

Jim Keiffer

Case Study
Community Engagement, Magazines, Member Meetings, Member/Consumer Experience
Webinar Recording: Where to Find Champions for Your Story

How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from NCTC's Amy Phelps and Pioneer's Susan Bain in this webinar recording!

Megan McKoy-Noe, CCC

Podcasts
Member/Consumer Experience, Staff Engagement
How Do You Prove the Value of Communications to Utility Leadership?

Chris Jones discusses the shift from reporter to CEO, the biggest challenges for utility communicators, the evolution of utility communications and how staff can prove the value of consumer engagement to utility leadership.

Megan McKoy-Noe, CCC

July 18, 2022
StoryConnect: The Podcast logo
Podcasts
Consumer Education, Member/Consumer Experience
Sales Tips from a Pro

Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking.

Andy Johns

June 7, 2022
Podcasts
Member/Consumer Experience, Staff Engagement, Uncategorized
How Can You Effectively Communicate Change?

Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.

Megan McKoy-Noe, CCC

June 1, 2022
StoryConnect: The Podcast logo
Podcasts
Broadband Marketing, Member/Consumer Experience
Defining the Subscriber Experience

What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale.

Andy Johns

April 28, 2022
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  • (503) 357-2105
  • hello@pioneer.coop
  • Newsletter Sign-Up
  • Your Challenge
    • Building a Broadband Network
    • Celebrating Milestone Anniversaries
    • Monitoring & Responding to Social Media After Hours
    • Boosting Member Voting
    • Logo & Branding Update
    • Customized Campaigns & Materials
  • Solutions
    • Customizable Marketing Content
    • Social Media Management
    • 24/7 Social Media Response
    • Electric Magazines
    • Broadband Magazines
    • Marketing
    • Efficiency Programs
    • Websites
    • Online Voting
    • Digital Engagement
    • Focus Groups
    • Training
    • Calendars
    • Directories
  • Inspiration
    • Blog
    • eBooks
    • Podcasts
    • Case Studies
    • Webinars
    • StoryConnect 2023
    • Events
    • Sharing Our Content
  • Our Story
    • Join Our Co-op
    • Utility Pioneers
    • Co-op News
    • 2021 Member Report
    • Your Team
    • Our Family
    • Our Partners
    • Careers