Posts

Magazines, Member/Consumer Experience, Pioneer News

Reader Survey Shows Strong Preference, Loyalty for Print

Pioneer partnered with statewide magazine editors to conduct a national magazine readership survey. The results answer commonly asked questions from our Utility Pioneers, including what gives you the biggest bang for your communication buck.

Leon Espinoza

August 30, 2022

Blog

Consumer Education, Magazines, Member/Consumer Experience, Writing

Seven Ways to Keep Reader Trust

Our readers trust us. But it’s a relationship that cannot be taken for granted. Leon Espinoza, with a nod to Hollywood classics, shares seven ways to use thoughtful editing and solid storytelling to stay in your readers’ Circle of Trust.

Leon Espinoza

August 16, 2022

Case Study

Consumer Education, Content Planning, Marketing Campaigns, Member/Consumer Experience

Focus Groups Help Identify Communication Gaps

Wonder what your members really think about your utility? The Utility Pioneers at Appalachian Electric Cooperative decided to ask. Learn how the utility partnered with Pioneer to develop member focus groups to help guide their strategic plan development.

Jim Keiffer

Case Study

Community Engagement, Magazines, Member Meetings, Member/Consumer Experience

Webinar Recording: Where to Find Champions for Your Story

How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from NCTC's Amy Phelps and Pioneer's Susan Bain in this webinar recording!

Susan Bain

Podcasts

Member/Consumer Experience, Staff Engagement

How Do You Prove the Value of Communications to Utility Leadership?

Chris Jones discusses the shift from reporter to CEO, the biggest challenges for utility communicators, the evolution of utility communications and how staff can prove the value of consumer engagement to utility leadership.

Megan McKoy-Noe, CCC

July 18, 2022

Podcasts

Consumer Education, Member/Consumer Experience

Sales Tips from a Pro

Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking.

Andy Johns

June 7, 2022

Podcasts

Member/Consumer Experience, Staff Engagement, Uncategorized

How Can You Effectively Communicate Change?

Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.

Megan McKoy-Noe, CCC

June 1, 2022

Podcasts

Broadband Marketing, Member/Consumer Experience

Defining the Subscriber Experience

What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale.

Andy Johns

April 28, 2022

Blog

Digital Marketing, Member/Consumer Experience, Staff Engagement

How Utilities Can Boost Mobile App Engagement

Electric and broadband utilities often use mobile applications to help members easily manage an account anytime, anywhere, saving precious time and money in the process. NISC's Scott Wild shares three ways to convince late adopters to convert and how to lead with problems to catch consumer attention.

Scott Wild

April 19, 2022

Blog

Consumer Education, Member/Consumer Experience, Staff Engagement

Three Ways REI Shapes Its Co-op Story

Couldn’t join us at StoryConnect? Here are three co-op storytelling lessons from REI, the nation’s largest consumer co-op, to spark inspiration for electric and telco utility communicators.

Megan McKoy-Noe, CCC

March 28, 2022

Podcasts

Consumer Education, Member/Consumer Experience

How to Drop TV Service Gracefully

Their customers were New Hope Telephone’s number one concern when NHTC made the decision to drop TV service. Marketing Manager Christy Barecky discusses how the cooperative helped their customers make the transition to finding a new service that was right for them.

Andy Johns

March 24, 2022