Marketing Tips


Do Staff Share Your Vision?

Do Staff Share Your Vision?


Posted By on Jun 19, 2019

Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?

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For the last year NRECA and Touchstone Energy have been working on engagement tactics for young consumer-members. New tools and supporting research debuted this week. Since some of our utility members are not electric co-ops, we wanted to share some helpful insights.

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