Marketing Tips


What do member-forward magazines, wearable cooperation and an innovative website design have in common? Each of these pioneering ideas is in the spotlight!

The Council of Rural Electric Communicators announced the winners of the Spotlight on Excellence Awards in April. Several Pioneer members and friends won top honors. Congratulations to all of the winners!

We profile three 2020 Spotlight award-winning projects on our blog, including work from Kaua‘i Island Utility Cooperative, Hawaii, South Alabama Electric Cooperative, Alabama, and the Oklahoma Association of Electric Cooperatives, Oklahoma. Read on to hear from these award winners and see examples of their work!

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Are you leveraging digital advertising technology to get targeted, relevant messages to your consumers?

Our new eBook, “Seven Ways to Keep Digital Ads on Target,” helps you target digital advertising efforts. Before you start your next advertising campaign, dive into targeting options and learn how new technology (social mirroring, mobile conquesting, native ads and more) can boost your reach. We’ve got learning highlights and a link to download the eBook on our best practices blog.

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Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program. We asked Cullman Electric Communications Manager Brian Lacy, CCC, and Marketing Coordinator Bonnie Baty what went well — and what could have been better — for a launch that was two years in the making. 

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Plans falling apart led to new perks and broader member engagement for a small co-op in Eugene, Oregon. Learn how utility pioneer Pam Spettel at Blachly-Lane Electric Cooperative partnered with Efficiency Services Group to transition door-to-door efficiency efforts into a set of efficiency care kits.

The care kits were paired with a marketing campaign reflecting the co-op’s pandemic response: “We’re Here for You. Always.” A third of the co-op’s membership took advantage of the efficiency program! Read about Pam’s communication shift and see campaign materials on our best practices blog.

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Member meetings in 2021 may need to be online or drive-by meetings instead of traditional in-person events. Need inspiration? From drive-thru meeting materials in Louisiana to bangtail envelopes for ballots in Washington, utility communicators and Pioneer Utility Resources editors are teaming up to adapt member meeting communications to a post-pandemic world. Discover what works for your peers, then create your own member meeting plan!

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Keeping Life Connected

Keeping Life Connected


Posted By on Mar 4, 2021

Are you ready to honor the men and women working on power and telco lines to keep life connected? The last year has been rough, but access to the world through online communities and services helped. As your communications co-op, we want to help you celebrate lineworkers in April!

Download our free set of communication tools (a video, social media graphics, editorial and customizable print ad) and get celebration ideas for April’s National Lineworker Appreciation Day!

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