Marketing Tips


Hydropower Flows Here, a BPA educational initiative, works to increase public awareness of the value of hydropower. From infographics and social media posts to videos and web articles, Hydropower Flows Here provides free engaging content for utility communicators. And now through Pioneer Social, utilities can easily share the latest #HydroFlowsHere social media content across social channels!

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Truck-or-Treat! Halloween parade ideas for utilities Spooky fall festivities are rolling out across the nation. Need a creative utility truck costume for your community’s Halloween parade? After following a fun Listerv conversation between electric co-op communicators and National Rural Electric Cooperative Association’s spooktastic communications team, we wanted to share some of their ideas and one of our own.   Creepy Cat Use...

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Plan to Engage

Plan to Engage


Posted By on Sep 19, 2019

Do you have a cohesive, actionable plan for your consumer engagement efforts? Learn how to create a plan, test your messages and reach your consumers!

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Do Staff Share Your Vision?

Do Staff Share Your Vision?


Posted By on Jun 19, 2019

Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?

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