Marketing Tips


Designing Principles

Designing Principles


Posted By on Sep 3, 2020

Unlike a typical campaign, designing graphics to highlight all seven cooperative principles presents a challenge. As we get ready to celebrate National Cooperative Month in October (cake, confetti, content, check!), we’re showcasing ways to share pride in our principles.

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Casting for Colors

Casting for Colors


Posted By on Aug 26, 2020

The colors you pair with features and marketing materials are more than a design feature. They draw (or drive away) the eye, impacting how readers feel about your utility.

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Over the last six months we have seen immense changes to the world around us. From commerce to education and entertainment to travel, almost every aspect of modern life has been impacted by the coronavirus pandemic. Are you planning your annual meeting? Here are three important points to keep in mind.

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Mahalo for Wearing Masks

Mahalo for Wearing Masks


Posted By on Jul 29, 2020

Learn how the #UtilityPioneers at Kaua’i Island Utility Cooperative, Hawaii, used mask mandates as an opportunity to support local businesses and creatively share their story!

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Tired of 2020? Focus on 2021.

Tired of 2020? Focus on 2021.


Posted By on Jun 30, 2020

It’s been quite a year. If you—like many of us—are tired of the roller coaster that is 2020, take a break and look ahead to 2021. How are you planning to connect with consumers? We’ve cut the cost of our annual, customizable calendar to help you engage consumers in a long-lasting (and loved!) deliverable.

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Tired of sharing social distance and hand washing reminders? Some utilities are switching up social and local page content by looking for positive, sharable moments. In Florida, a co-op’s #PoweredbyPositivity posts capture how staff and community support each other, while a Pennsylvania utility staff focus on thankful moments. Stay positive with these ideas from your peers!

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