Marketing Tips


Tired of 2020? Focus on 2021.

Tired of 2020? Focus on 2021.


Posted By on Jun 30, 2020

It’s been quite a year. If you—like many of us—are tired of the roller coaster that is 2020, take a break and look ahead to 2021. How are you planning to connect with consumers? We’ve cut the cost of our annual, customizable calendar to help you engage consumers in a long-lasting (and loved!) deliverable.   Schedule for Success Digital technology may be all the rage (especially as Americans spend more time at home in recent...

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Tired of sharing social distance and hand washing reminders? Some utilities are switching up social and local page content by looking for positive, sharable moments. In Florida, a co-op’s #PoweredbyPositivity posts capture how staff and community support each other, while a Pennsylvania utility staff focus on thankful moments. Stay positive with these ideas from your peers!

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How can utilities hold consumer meetings in a new social-distance world? Not all public power utilities meet regularly with consumers, but electric cooperatives are required to allow all members to vote at annual meetings. Learn how some electric cooperatives are opting for online streaming, call-in or drive-by annual meetings.

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Move toward Planning

Move toward Planning


Posted By on Jan 31, 2020

Packing and organizing a move—even a short hop to a nearby building—adds extra pressure to normal tasks. Thankfully our content calendar keeps Pioneer running smoothly. If you’ve ever had to deal with a crisis, wished for better continuity across your communication channels or dreamed of going on vacation(!), try a content calendar.

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