Magazines

Cooperation Reduces Impact of Rising Costs 

Posted By Michael Shepard on Jun 15, 2021

Inflation and the U.S. Postal Service. Both have been in the news. A lot. 

As your communications partner, we pay particular attention to any trends that could affect your communications and marketing costs. The latest headlines on mailing costs going up, the rising price of paper and other inflationary pressures may sound scary, but be assured we are working on your behalf to mitigate the impact.

Find out how we are responding and get tips to help manage postage costs on our best practices blog. 

Add Language to the List of Things COVID-19 Changed

Posted By Pam Blair on May 13, 2021

As COVID-19 spread worldwide and altered life as we knew it, our language also changed. We needed words and phrases to describe things we had never thought about before 2020. To foster consistency in news reporting, The Associated Press released a coronavirus guide this spring.

Pioneer Senior Editor Pam Blair, CCC, shares three key takeaways from The AP Stylebook’s coronavirus guide for communicators navigating pandemic-triggered language changes. Learn when to use coronavirus versus COVID-19, what terms to avoid, how to keep hyphens at bay and other tips for keeping your content easy to understand.

How to Hit Headline Home Runs

Posted By Megan McKoy-Noe on Apr 13, 2021

A headline and subhead (often called the deck) can be the most important words you write. Too often these critical components are an afterthought and can cause you to strike out with readers. That’s why our next webinar focuses on how to write headlines that hit home. 

Pioneer Vice President of Content Leon Espinoza leads a panel discussion on how to write effective headlines at 2pm EST/11am Pacific Friday, April 16.

Discover favorite headlines from our editorial pitch-hitters and learn how to register for the free webinar on our best practices blog. 

Raising the Curtain on Rural Arts

Posted By Leon Espinoza on Feb 25, 2021

“The Show Must Go On” is the first installment of Ruralite magazine’s The Heart of Community, a yearlong series shining a light on rural arts. The storytelling showcases how the arts breathe life into rural communities and can even be an economic driver. It tells a comeback story as the editorial team at Pioneer Utility Resources seeks to help preserve rural arts in these unprecedented times. Pioneer is inviting readers to be our eyes and ears for great stories to tell.  

Celebrating Editorial Excellence

Posted By Leon Espinoza on Sep 16, 2020

Pioneer’s rural healthcare storytelling won two top honors at the 2020 National Electric Cooperative Statewide Editors Association Willies Awards.

Tired of 2020? Focus on 2021.

Posted By Brenden on Jun 30, 2020

It’s been quite a year. If you—like many of us—are tired of the roller coaster that is 2020, take a break and look ahead to 2021. How are you planning to connect with consumers? We’ve cut the cost of our annual, customizable calendar to help you engage consumers in a long-lasting (and loved!) deliverable.