Magazines

Community Engagement, Magazines, Marketing Campaigns, Pioneer News

Back By Popular Demand: Content in the Wild!

Back by popular demand, the Content in the Wild contest celebrates the creativity of Utility Pioneers. Send us your picture posing with storytelling content for a chance to win $50!

Anne Harvey

September 8, 2022

Blog

Magazines, Member/Consumer Experience, Pioneer News

Reader Survey Shows Strong Preference, Loyalty for Print

Pioneer partnered with statewide magazine editors to conduct a national magazine readership survey. The results answer commonly asked questions from our Utility Pioneers, including what gives you the biggest bang for your communication buck.

Leon Espinoza

August 30, 2022

Blog

Consumer Education, Magazines, Member/Consumer Experience, Writing

Seven Ways to Keep Reader Trust

Our readers trust us. But it’s a relationship that cannot be taken for granted. Leon Espinoza, with a nod to Hollywood classics, shares seven ways to use thoughtful editing and solid storytelling to stay in your readers’ Circle of Trust.

Leon Espinoza

August 16, 2022

Case Study

Consumer Education, Magazines

Tennessee Connections sharpens focus, cuts cost for utilities

The Tennessee Municipal Electric Power Association partnered with Pioneer to redesign and publish Tennessee Connections magazine. In the process, Pioneer saved the association almost 40 cents per piece in printing and mailing costs. Learn how Tennessee utilities can use locally branded pages in the publication to reach consumers with utility news and community stories.

Chasity Anderson, CCC, MIP

Case Study

Community Engagement, Magazines, Member Meetings, Member/Consumer Experience

Webinar Recording: Where to Find Champions for Your Story

How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from NCTC's Amy Phelps and Pioneer's Susan Bain in this webinar recording!

Susan Bain

Blog

Magazines, Marketing Campaigns, Pioneer News

Pioneer Staff Prepare for Postage Changes

As telcos, public power utilities and industry associations seek solutions to rising paper and printing expenses, Pioneer staff work behind the scenes to reduce mailing costs. Our publications team reports on USPS changes planned for 2023.

Alyssa McDougle

August 2, 2022

Podcasts

Magazines, Photography, Writing

What Stories Resonate With Your Readers? With Michael Rovito

Michael Rovito, of the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining light on more compelling stories about the people and programs connecting rural Alaskan communities.

Megan McKoy-Noe, CCC

August 1, 2022

Blog

Community Engagement, Crisis Communications, Magazines, Pioneer News

Social Storms eBook, HeART of Community Podcast in the Spotlight

Pioneer’s team of utility storytellers won two awards, Best Special Publication and Most Innovative Use of Digital Communication, in the national 2022 Spotlight on Excellence Awards program. Learn the story behind our winning work, and find ideas to help strengthen your next storytelling adventure!

Andy Johns

April 29, 2022

Blog

Content Planning, Magazines, Writing

Five Places to Find Engaging Stories

Does it ever feel as if you need a crystal ball when you’re planning content? Effective planning takes work, but designing a great publication does not need to be daunting. It can even be fun, if you think of it as a chance to tap into your creativity. Here are five places to find and plan for engaging stories.

Noble Sprayberry

February 15, 2022

Blog

Magazines, Writing

Five Memorable Ruralite Features

Through the past year, our writers have taken readers on many journeys. Here are five of my favorite Ruralite local stories from 2021. I’m willing to bet there are similar stories to be found in your service area if you know where to look.

Mike Teegarden, CCC

December 14, 2021

Blog

Magazines

Cooperation Reduces Impact of Rising Costs

Find out how we are responding and get tips to help manage postage costs on our best practices blog.

Michael Shepard

June 15, 2021