Readers can be drawn to many things, the narrative of course, but also interesting imagery, informative graphics and cool design. Headlines, subheads and bullet points are primary hooks to reel in a reader. Each should be baited with care. But what about the pull quote?
Pull quotes too often end up a sad afterthought or simply a convenient space filler. Or they scream dull and get in the way of good storytelling. We asked our editorial team of smarties to share when pull quotes work and when to avoid them.
Last week mail delivery made headlines again. As Winnie the Pooh might say, “Oh, bother.”
Starting this month, some mail will now take a few days longer to arrive as the postal service adopts less robust standards. While this is good for the general public to know when mailing holiday and birthday cards, utility communicators should take note, too.
Your publishing team at Pioneer, helpers on any blustery day, are ready to help you navigate the ongoing postal changes and manage rising mail costs. Learn more about how the changes might impact you on our blog.
Inflation and the U.S. Postal Service. Both have been in the news. A lot.
As your communications partner, we pay particular attention to any trends that could affect your communications and marketing costs. The latest headlines on mailing costs going up, the rising price of paper and other inflationary pressures may sound scary, but be assured we are working on your behalf to mitigate the impact.
Find out how we are responding and get tips to help manage postage costs on our best practices blog.
As COVID-19 spread worldwide and altered life as we knew it, our language also changed. We needed words and phrases to describe things we had never thought about before 2020. To foster consistency in news reporting, The Associated Press released a coronavirus guide this spring.
Pioneer Senior Editor Pam Blair, CCC, shares three key takeaways from The AP Stylebook’s coronavirus guide for communicators navigating pandemic-triggered language changes. Learn when to use coronavirus versus COVID-19, what terms to avoid, how to keep hyphens at bay and other tips for keeping your content easy to understand.
A headline and subhead (often called the deck) can be the most important words you write. Too often these critical components are an afterthought and can cause you to strike out with readers. That’s why our next webinar focuses on how to write headlines that hit home.
Pioneer Vice President of Content Leon Espinoza leads a panel discussion on how to write effective headlines at 2pm EST/11am Pacific Friday, April 16.
Discover favorite headlines from our editorial pitch-hitters and learn how to register for the free webinar on our best practices blog.
“The Show Must Go On” is the first installment of Ruralite magazine’s The Heart of Community, a yearlong series shining a light on rural arts. The storytelling showcases how the arts breathe life into rural communities and can even be an economic driver. It tells a comeback story as the editorial team at Pioneer Utility Resources seeks to help preserve rural arts in these unprecedented times. Pioneer is inviting readers to be our eyes and ears for great stories to tell.