Are you planning strategic stories for 2022? A communications plan reflects what (and when) different audiences should hear about utility efforts. Filling communications channels with planned, strategic content prevents magazines, social channels and advertising efforts from being taken over by reactive messaging.
Utility Pioneer Pam Spettel shares four steps for finding strategic stories:
1. Identify Story Categories
2. Support Shared Goals
3. Measure Potential Impact
4. Celebrate Value
Get these ideas and download our new 2022 planning guide on our best practices blog.
Last week mail delivery made headlines again. As Winnie the Pooh might say, “Oh, bother.”
Starting this month, some mail will now take a few days longer to arrive as the postal service adopts less robust standards. While this is good for the general public to know when mailing holiday and birthday cards, utility communicators should take note, too.
Your publishing team at Pioneer, helpers on any blustery day, are ready to help you navigate the ongoing postal changes and manage rising mail costs. Learn more about how the changes might impact you on our blog.
Are you leveraging digital advertising technology to get targeted, relevant messages to your consumers?
Our new eBook, “Seven Ways to Keep Digital Ads on Target,” helps you target digital advertising efforts. Before you start your next advertising campaign, dive into targeting options and learn how new technology (social mirroring, mobile conquesting, native ads and more) can boost your reach. We’ve got learning highlights and a link to download the eBook on our best practices blog.
Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program. We asked Cullman Electric Communications Manager Brian Lacy, CCC, and Marketing Coordinator Bonnie Baty what went well — and what could have been better — for a launch that was two years in the making.
A need for information. Consumer expectations. Posts nurturing a utility connection. And coffee. Power restoration work requires LOTS of coffee. Anna Politano, director of public relations and communications for the Oklahoma Association of Electric Cooperatives, shares insights from her thesis work interviewing consumers about their perception of utility outage communications.
Read about her findings and then register to hear more about her work when she joins our webinar series on March 16!
Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, our new broadband guide is based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.