eBooks


Are you leveraging digital advertising technology to get targeted, relevant messages to your consumers?

Our new eBook, “Seven Ways to Keep Digital Ads on Target,” helps you target digital advertising efforts. Before you start your next advertising campaign, dive into targeting options and learn how new technology (social mirroring, mobile conquesting, native ads and more) can boost your reach. We’ve got learning highlights and a link to download the eBook on our best practices blog.

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Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program. We asked Cullman Electric Communications Manager Brian Lacy, CCC, and Marketing Coordinator Bonnie Baty what went well — and what could have been better — for a launch that was two years in the making. 

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Outages + Coffee

Outages + Coffee


Posted By on Mar 2, 2021

A need for information. Consumer expectations. Posts nurturing a utility connection. And coffee. Power restoration work requires LOTS of coffee. Anna Politano, director of public relations and communications for the Oklahoma Association of Electric Cooperatives, shares insights from her thesis work interviewing consumers about their perception of utility outage communications.

Read about her findings and then register to hear more about her work when she joins our webinar series on March 16!

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Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, our new broadband guide is based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.

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A content planner brings all of your communication channel planning into one place. Our planning guide breaks this down into four areas: key messages, local pages, bill inserts and a curated 2021 calendar of industry-related engagement opportunities.

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