Posts

Case Study

Content Planning, Writing

Webinar: Story Planning Strategies

Pioneer utility storytellers Mike Teegarden and Megan McKoy-Noe shared ideas to help strengthen your storytelling and planning strategies in this recorded webinar from Jan. 12, 2023.

Megan McKoy-Noe, CCC

Blog

Content Planning, Social Media

Resolve to Plan Social Media Stories in 2023

While power restoration updates and community events are a hefty part of your social media activity, long-range planning forms the backbone of a successful social media content plan. Get tips from Pioneer Social’s utility storytellers.

Sydney T. Turner

January 10, 2023

eBooks

Content Planning

What Stories Can We Build Together in 2023?

We’ve packed our 2022 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year.

Andy Johns

2022

Case Study

Consumer Education, Content Planning, Marketing Campaigns, Member/Consumer Experience

Focus Groups Help Identify Communication Gaps

Wonder what your members really think about your utility? The Utility Pioneers at Appalachian Electric Cooperative decided to ask. Learn how the utility partnered with Pioneer to develop member focus groups to help guide their strategic plan development.

Jim Keiffer

Podcasts

Content Planning

Internet and Video Trends in Rural America

Scott Meyer joined us LIVE at StoryConnect: The Conference to share the latest trends of internet and video in rural America.

Andy Johns

April 24, 2022

Blog

Content Planning, Magazines, Writing

Five Places to Find Engaging Stories

Does it ever feel as if you need a crystal ball when you’re planning content? Effective planning takes work, but designing a great publication does not need to be daunting. It can even be fun, if you think of it as a chance to tap into your creativity. Here are five places to find and plan for engaging stories.

Noble Sprayberry

February 15, 2022

Blog

Content Planning

Four Ways to Turn Utility Goals into Stories

Once you have a list of communication targets for 2022, use utility goals to develop key messages. Then find local stories to bring those messages home. Here are four examples of matching utility goals with key messages, then generating story ideas to make your goals a reality.

Pam Spettel

January 25, 2022

Blog

Broadband Marketing, Content Planning

Resilient Musicians and Broadband Challenges Top List of Popular Podcasts in 2021

We love strengthening utility storytelling through Pioneer’s podcasts. As we plan our 2022 editorial content, we had fun looking back to see what stories hit home in 2021. Here are our most popular podcast stories of the past year, along with a reminder how not to miss future content.

Sarah Wootten

December 20, 2021

Blog

Content Planning, Social Media

Four Steps to Kick Social Media Planning Woes to the Curb

Without a plan in place, social media can soon turn from a fun, creative medium to a burdensome marketing tool. After several years of creating and managing content for electric and broadband utilities across the nation, the Pioneer Social team shares four tips and tricks that make recurring content planning a breeze.

Sydney T. Turner

December 6, 2021

Podcasts

Content Planning

Rural TV Trends

Scott Meyer, Director of Marketing with Innovative Systems, stops by to discuss the latest trends and viewership stats for TV providers in Rural America.

Andy Johns

November 4, 2021

eBooks

Content Planning

What Will Your Story Be in 2022?

We’ve packed our 2022 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year.

Leon Espinoza

2021

Blog

Content Planning

How to Find Strategic Stories for 2022

What unique ways will your utility add value to the community next year?

Pam Spettel

October 15, 2021