Are you planning strategic stories for 2022? A communications plan reflects what (and when) different audiences should hear about utility efforts. Filling communications channels with planned, strategic content prevents magazines, social channels and advertising efforts from being taken over by reactive messaging.
Utility Pioneer Pam Spettel shares four steps for finding strategic stories:
1. Identify Story Categories
2. Support Shared Goals
3. Measure Potential Impact
4. Celebrate Value
Get these ideas and download our new 2022 planning guide on our best practices blog.
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