PodcastsConsumer Education, Digital Marketing How One Texas Telco Got 86% of Customers to Use Its App The YK Communications team wanted more subscribers to use their CommandIQ app from Calix in order to reduce trouble calls and improve customer experience. They came up with a multiprong approach that drove app adoption to 86%, earning them a national award and improving the service they deliver. Andy Johns December 26, 2022
BlogConsumer Education, Pioneer News, Writing A Writer’s Wish Come True We're thankful for utility storytellers like our former magazine editor, Curtis Condon. Have you read his story about crawdads, community and rural electrification? Learn how his storytelling style has shifted and why he believes sharing co-op stories matters. Jennifer Paton, CCC November 15, 2022
BlogBranding, Consumer Education, Marketing Campaigns, Writing How to Find and Share your Brand Story Stories are critical for connecting with consumers. How can utilities use proactive communications and engagement strategies to reach their audience? Get four steps to help strengthen your brand's story, then join our Nov. 2 webinar to build your story in 2023! Megan McKoy-Noe, CCC October 20, 2022
BlogCommunity Engagement, Consumer Education, Marketing Campaigns, More Powerful Together, Pioneer News Celebrate Cooperation in October Pioneer, as a communications co-op, was built to share the story of Utility Pioneers. To celebrate National Cooperative Month, we’ve added a free, customizable campaign on Pioneer Studio. Megan McKoy-Noe, CCC September 14, 2022
Case StudyConsumer Education, Websites Oklahoma Living Website Wins Praise By Balancing Digital and Print Storytelling Oklahoma Living magazine’s website won top honors at the 2022 Statewide Editors Association Willie Wiredhand Awards for Best Digital Communication. Learn how the Utility Pioneers at the Oklahoma Association of Electric Cooperatives worked with Pioneer to balance print and digital redesigns while featuring engaging stories. Charlie Stanley
Case StudyBranding, Broadband Marketing, Consumer Education Generating Broadband Buzz Covington Electric Cooperative teamed up with Pioneer to generate broadband buzz. Learn how the utility developed a new brand, trained staff and engaged members as they developed the new program. Sarah Lancaster
BlogConsumer Education, Magazines, Member/Consumer Experience, Writing Seven Ways to Keep Reader Trust Our readers trust us. But it’s a relationship that cannot be taken for granted. Leon Espinoza, with a nod to Hollywood classics, shares seven ways to use thoughtful editing and solid storytelling to stay in your readers’ Circle of Trust. Leon Espinoza August 16, 2022
Case StudyConsumer Education, Content Planning, Marketing Campaigns, Member/Consumer Experience Focus Groups Help Identify Communication Gaps Wonder what your members really think about your utility? The Utility Pioneers at Appalachian Electric Cooperative decided to ask. Learn how the utility partnered with Pioneer to develop member focus groups to help guide their strategic plan development. Jim Keiffer
Case StudyConsumer Education, Magazines Tennessee Connections sharpens focus, cuts cost for utilities The Tennessee Municipal Electric Power Association partnered with Pioneer to redesign and publish Tennessee Connections magazine. In the process, Pioneer saved the association almost 40 cents per piece in printing and mailing costs. Learn how Tennessee utilities can use locally branded pages in the publication to reach consumers with utility news and community stories. Chasity Anderson, CCC, MIP
BlogConsumer Education Summer Reading List for Co-op Kids What are the best books or resources to reach children with the co-op message? Utility Pioneers share book and activity ideas for all ages of future co-op members. Curtis Condon, CCC July 6, 2022
PodcastsConsumer Education, Member/Consumer Experience Sales Tips from a Pro Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking. Andy Johns June 7, 2022
BlogCommunity Engagement, Consumer Education, Pioneer News Celebrate the International Day of Co-ops in July As Americans prepare for Independence Day with fireworks, parades and all things red, white and blue, another event takes place around the world that we should also be celebrating with just as much gusto. Get resources to celebrate your co-op story in July and learn more about co-ops surrounding you! Anne Harvey June 7, 2022
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