Consumer Education

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Consumer Education

Five Keys to Managing Consumer Expectations

Are you managing consumer expectations? CrowdFiber's Sara Gentry shares five ways you can keep consumers happy: understand who you're talking to, be realistic, stay in touch, avoid disappointment and always show gratitude.

Sara Gentry

January 18, 2022

Podcasts

Consumer Education, Marketing Campaigns, Social Media

Telling the Electric Vehicle Story

Suzanne Olson at Orcas Power & Light Co-op shares how her utility is telling the story of electric vehicles by taking members on an EV road trip.

Andy Johns

November 14, 2021

Case Study

Consumer Education, Marketing Campaigns

Support Member Meetings with Bangtail Ballots

Pioneer Assistant Editor David Herder worked with their team to design a bangtail envelope, an envelope with a detachable ballot, and voting directions for members. The envelope, marked business reply mail, saves members from adding postage.

David Herder