Consumer Education

Case Study

Consumer Education, Content Planning, Marketing Campaigns, Member/Consumer Experience

Focus Groups Identify Communication Gaps

Wonder what your members really think about your utility? The Utility Pioneers at Appalachian Electric Cooperative decided to ask. Learn how the utility partnered with Pioneer to develop member focus groups to help guide their strategic plan development.

Jim Keiffer

Podcasts

Consumer Education, Member/Consumer Experience

Sales Tips from a Pro

Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking.

Andy Johns

June 7, 2022

Blog

Community Engagement, Consumer Education, Pioneer News

Celebrate the International Day of Co-ops in July

As Americans prepare for Independence Day with fireworks, parades and all things red, white and blue, another event takes place around the world that we should also be celebrating with just as much gusto. Get resources to celebrate your co-op story in July and learn more about co-ops surrounding you!

Anne Harvey

June 7, 2022

Blog

Consumer Education, Member/Consumer Experience, Staff Engagement

Three Ways REI Shapes Its Co-op Story

Couldn’t join us at StoryConnect? Here are three co-op storytelling lessons from REI, the nation’s largest consumer co-op, to spark inspiration for electric and telco utility communicators.

Megan McKoy-Noe, CCC

March 28, 2022

Podcasts

Consumer Education, Member/Consumer Experience

How to Drop TV Service Gracefully

Their customers were New Hope Telephone’s number one concern when NHTC made the decision to drop TV service. Marketing Manager Christy Barecky discusses how the cooperative helped their customers make the transition to finding a new service that was right for them.

Andy Johns

March 24, 2022

Case Study

Consumer Education, Marketing Campaigns, Websites

Why Electrify Website Builds Member Trust

Pioneer’s Powerful web team partnered with Hoosier Energy to create WhyElectrify.com, a site designed to encourage consumers to learn more about how to use energy.

Kaytee Horton

Podcasts

Community Engagement, Consumer Education, Member/Consumer Experience

Leveraging Your Cooperative Identity

Sylandi Brown, marketing and communication specialist with Middle Georgia EMC, discusses leveraging cooperative identity to reach a new generation of working talent.

Andy Johns

February 20, 2022

Podcasts

Community Engagement, Consumer Education, Member/Consumer Experience

Breaking Down Language Barriers

Rolando Benitez, Member Advocate for Carroll Electric Membership Cooperative, helps lead outreach efforts to Spanish speaking members by providing them with materials in their native language, as well as seeking out community leaders.

Andy Johns

February 7, 2022

Blog

Consumer Education

Five Keys to Managing Consumer Expectations

Are you managing consumer expectations? CrowdFiber's Sara Gentry shares five ways you can keep consumers happy: understand who you're talking to, be realistic, stay in touch, avoid disappointment and always show gratitude.

Sara Gentry

January 18, 2022

Podcasts

Consumer Education, Marketing Campaigns, Social Media

Telling the Electric Vehicle Story

Suzanne Olson at Orcas Power & Light Co-op shares how her utility is telling the story of electric vehicles by taking members on an EV road trip.

Andy Johns

November 14, 2021

Case Study

Consumer Education, Marketing Campaigns

Support Member Meetings with Bangtail Ballots

Pioneer Assistant Editor David Herder worked with their team to design a bangtail envelope, an envelope with a detachable ballot, and voting directions for members. The envelope, marked business reply mail, saves members from adding postage.

David Herder