Posts

How Utility Pioneers Market Broadband

Communicators are often tasked with creating messages for both electric and broadband consumers, but these audiences — and expectations — differ.

Megan McKoy-Noe, CCC

August 10, 2021

Blog

Broadband Marketing

Packing Tips for the Broadband Customer Journey

When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?

Carrie Huckeby

July 12, 2021

Podcasts

Broadband Marketing

Broadband Today: Rural America’s Critical Connection

Stephen Smith

May 19, 2021

Podcasts

Broadband Marketing

Highlights of the Annual Rural Video & Broadband Industry Study

Andy Johns

May 6, 2021

Blog

Broadband Marketing

Manage the Message, Avoid Snags & Train Staff

Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program.

Megan McKoy-Noe, CCC

April 21, 2021

Blog

Broadband Marketing

New Member Spotlight: Dam Internet

Pioneer and WordSouth love helping launch and grow fiber brands so much that we wanted to spotlight our recent work for a cooperative’s new broadband division: Dam Internet. Learn how the Dam concept was developed and see a series of ads for the fiber provider's services on our blog.

Andy Johns

April 1, 2021