Posts

Case Study

Branding, Broadband Marketing, Consumer Education

Generating Broadband Buzz

Covington Electric Cooperative teamed up with Pioneer to generate broadband buzz. Learn how the utility developed a new brand, trained staff and engaged members as they developed the new program.

Sarah Lancaster

Podcasts

Branding, Broadband Marketing

Leveraging the Smart Rural Community Designation

NTCA's Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly.

Andy Johns

August 8, 2022

Podcasts

Branding, Broadband Marketing, Community Engagement

Retail Strategies for Broadband Providers

Home Telecom invested in a co-working space and retail space to meet subscribers where they are.

Andy Johns

July 4, 2022

Podcasts

Broadband Marketing, Community Engagement

Marketing Broadband to the Newest Members of Your Community

The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents?

Andy Johns

June 20, 2022

Podcasts

Broadband Marketing, Broadband News

What Role Should Communications Play in Broadband Funding?

State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network?

Andy Johns

May 24, 2022

Podcasts

Broadband Marketing, Member/Consumer Experience

Defining the Subscriber Experience

What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale.

Andy Johns

April 28, 2022

Podcasts

Broadband Marketing, Community Engagement

Reaching Gamers with an Xbox Tournament

Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success.

Andy Johns

April 10, 2022

Blog

Broadband Marketing, Content Planning

Resilient Musicians and Broadband Challenges Top List of Popular Podcasts in 2021

We love strengthening utility storytelling through Pioneer’s podcasts. As we plan our 2022 editorial content, we had fun looking back to see what stories hit home in 2021. Here are our most popular podcast stories of the past year, along with a reminder how not to miss future content.

Sarah Wootten

December 20, 2021

Case Study

Broadband Marketing

Speed Drives Creative Launch for Coosa Valley Technologies 

Before hitting the track, Jon Cullimore and his team at Coosa Valley Electric Cooperative had to switch gears, adapting electric utility marketing experience into targeted tactics to compete for broadband customers.

Jennifer L. Urban

Case Study

Broadband Marketing

My Utility Needs a Marketing Strategy to Meet Broadband Grant Deadlines

EMEPA Director of Marketing and Communications Julie Bowles teamed up with WordSouth Account Manager Jenn Urban to create a three-stage marketing effort to meet (and exceed) broadband subscription goals.

Jennifer L. Urban

eBooks

Broadband Marketing

What to Expect When You’re Connecting

Are you prepared to manage your community’s broadband expectations?

Andy Johns

2021

Podcasts

Broadband Marketing

The Challenges of Rural Broadband

In this episode, John points out several problems with providing broadband to rural communities, including obstacles and issues at the local, state and federal levels.

Andy Johns

September 16, 2021