Posts

Broadband Marketing, Digital Marketing, Marketing Campaigns, Member/Consumer Experience

Timeless Storytelling Insights from Thomas Alva Edison

The first bill for electricity — a whopping $50.40 — was paid to Edison Electric Light Company 140 years ago this week on Jan. 18, 1883. A decade later, people were still not convinced electricity doesn’t impact sleep or make you sick. We pull three story-sharing ideas from the past to help you reach today’s consumers.

Megan McKoy-Noe, CCC

January 18, 2023

Blog

Broadband Marketing, Marketing Campaigns, Member/Consumer Experience, Writing

Three Ways StoryConnect Strengthens Your Story

At StoryConnect, rural telco and electric utility communicators swap stories, share inspiration and connect with peers. Never been? Discover some of the sessions and networking opportunities featured this spring, and learn three ways the conference supports your storytelling skills and strengthens your peer network, too.

Megan McKoy-Noe, CCC

January 12, 2023

Podcasts

Broadband Marketing, Broadband News

Are Broadband Labels the Strings Attached to Funding?

While broadband providers enthusiastically welcome government funding to build and expand networks, Vantage Point’s Jeff Smith details some of the transparency requirements that come with it.

Andy Johns

January 9, 2023

Podcasts

Broadband Marketing, Broadband News

What You Need to Know About New Broadband Labels

In 2023, broadband providers will be required to display government-approved "Broadband Fact" labels at the point of sale. Vantage Point VP of Public Policy & Advocacy Jeff Smith explains what that might mean for marketers.

Andy Johns

January 9, 2023

Blog

Broadband Marketing, Broadband News, Magazines, Pioneer News

A Decade of Storytelling Connections

January marks the 10th anniversary of the launch of Rural Telco Magazines, when telcos across the south banded together with shared content to balance local storytelling. Learn how the mission-focused magazines were created and continue to evolve to meet community needs.

Noble Sprayberry

January 4, 2023

Blog

Broadband Marketing, Broadband News

Broadband Marketing Trends to Strengthen Your Story in 2023

While outlining Utility Pioneer content strategies for 2023, our team uses market trends to inform our storytelling approach. Use three key takeaways from a Calix report to strengthen your broadband story and help increase your take rate.

Jennifer L. Urban

November 29, 2022

Case Study

Broadband Marketing, Digital Marketing, Marketing Campaigns

Digital Ads Help East Mississippi Connect Reach Targeted Members

Instead of a generic marketing campaign for all members, East Mississippi Connect needed a way to only reach members in active phases of broadband construction. They worked with Pioneer to develop a digital advertising strategy with strong results.

Tina M. Potter

Andy Jackie and Danielle with Blue Giants from Calix

Blog

Broadband Marketing, Broadband News

Five Calix ConneXions Takeaways: Think Multi Gig, Deliver Experiences, Listen, Bring Social Proof and Focus on Innovation

Calix ConneXions 2022 is always a great conference for broadband marketers, featuring a mix of peer panels and national experts. Here are five takeaways to help Utility Pioneers strengthen broadband programs.

Andy Johns

October 25, 2022

Case Study

Branding, Broadband Marketing, Consumer Education

Generating Broadband Buzz

Covington Electric Cooperative teamed up with Pioneer to generate broadband buzz. Learn how the utility developed a new brand, trained staff and engaged members as they developed the new program.