Posts

Podcasts

Broadband Marketing, Member/Consumer Experience

Defining the Subscriber Experience

What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale.

Andy Johns

April 28, 2022

Podcasts

Broadband Marketing, Community Engagement

Reaching Gamers with an Xbox Tournament

Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success.

Andy Johns

April 10, 2022

Blog

Broadband Marketing, Content Planning

Resilient Musicians and Broadband Challenges Top List of Popular Podcasts in 2021

We love strengthening utility storytelling through Pioneer’s podcasts. As we plan our 2022 editorial content, we had fun looking back to see what stories hit home in 2021. Here are our most popular podcast stories of the past year, along with a reminder how not to miss future content.

Sarah Wootten

December 20, 2021

Case Study

Broadband Marketing

Speed Drives Creative Launch for Coosa Valley Technologies 

Before hitting the track, Jon Cullimore and his team at Coosa Valley Electric Cooperative had to switch gears, adapting electric utility marketing experience into targeted tactics to compete for broadband customers.

Jennifer L. Urban

Case Study

Broadband Marketing

My Utility Needs a Marketing Strategy to Meet Broadband Grant Deadlines

EMEPA Director of Marketing and Communications Julie Bowles teamed up with WordSouth Account Manager Jenn Urban to create a three-stage marketing effort to meet (and exceed) broadband subscription goals.

Jennifer L. Urban

eBooks

Broadband Marketing

What to Expect When You’re Connecting

Are you prepared to manage your community’s broadband expectations?

Andy Johns

2021

Podcasts

Broadband Marketing

The Challenges of Rural Broadband

In this episode, John points out several problems with providing broadband to rural communities, including obstacles and issues at the local, state and federal levels.

Andy Johns

September 16, 2021

Podcasts

Broadband Marketing

The Adventure of Building a Broadband Network

In this episode, Kara recaps key issues that new ISPs should consider when choosing their own broadband adventure.

Andy Johns

September 7, 2021

Podcasts

Broadband Marketing

Broadband Expansion Among TVPPA Members

TVPPA CEO Doug Peters discusses how local power companies are improving the quality of life in rural communities that lack a broadband connection, empowering them to access remote education, telehealth, work from home resources and more.

Andy Johns

September 1, 2021

Podcasts

Broadband Marketing

Tips from a Network Operator on Deploying Fiber

Mark discusses Sprout’s successes, plus challenges that other cooperatives looking to enter the fiber business should consider during the buildout phase of a network.

Andy Johns

August 24, 2021

Blog

Broadband Marketing

How Utility Pioneers Market Broadband

Communicators are often tasked with creating messages for both electric and broadband consumers, but these audiences — and expectations — differ.

Megan McKoy-Noe, CCC

August 10, 2021

Blog

Broadband Marketing

Packing Tips for the Broadband Customer Journey 

When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?

Carrie Huckeby

July 12, 2021