Communicators are often tasked with creating messages for both electric and broadband consumers, but these audiences — and expectations — differ.
Avoid misunderstandings, confusion or unrealistic expectations. Work to design a clear marketing strategy that will educate, inform and engage your employees and members throughout the process. We asked Utility Pioneers at California’s Plumas-Sierra Telecommunications in Portola, California, and Hood River Electric Cooperative in Hood River, Oregon, to share their experience on our blog.
Have a broadband marketing tactic that works well for you? Post your ideas, too!
When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?
Customer experience is everything in our industry. The road between being interested in broadband and signing up for service may be long and cluttered with scenic route options, construction delays and pit stops. What happens at each step of the journey?
We break down the customer experience into five stages: awareness, evaluation, purchase, retention and advocacy. Learn about each stop on our best practices blog, and don’t miss our new podcast miniseries, “Journey: Exploring the Customer Experience.”
Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program. We asked Cullman Electric Communications Manager Brian Lacy, CCC, and Marketing Coordinator Bonnie Baty what went well — and what could have been better — for a launch that was two years in the making.
Pioneer and WordSouth love helping launch and grow fiber brands so much that we wanted to spotlight our recent work for a cooperative’s new broadband division: Dam Internet. Learn how the Dam concept was developed and see a series of ads for the fiber provider’s services on our blog:
Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, our new broadband guide is based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.