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Broadband Marketing

Pioneer Utility Resources//Broadband Marketing
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StoryConnect: The Podcast logo
Podcasts
Broadband Marketing, Member/Consumer Experience
Defining the Subscriber Experience

What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4 in Ft. Lauderdale.

Andy Johns headshot

Andy Johns

April 28, 2022
Podcasts
Broadband Marketing, Community Engagement
Reaching Gamers with an Xbox Tournament

Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success.

Andy Johns headshot

Andy Johns

April 10, 2022
Blog
Broadband Marketing, Content Planning
Resilient Musicians and Broadband Challenges Top List of Popular Podcasts in 2021

We love strengthening utility storytelling through Pioneer’s podcasts. As we plan our 2022 editorial content, we had fun looking back to see what stories hit home in 2021. Here are our most popular podcast stories of the past year, along with a reminder how not to miss future content.

Sarah Wootten

Sarah Wootten

December 20, 2021
Case Study
Broadband Marketing
Speed Drives Creative Launch for Coosa Valley Technologies 

Before hitting the track, Jon Cullimore and his team at Coosa Valley Electric Cooperative had to switch gears, adapting electric utility marketing experience into targeted tactics to compete for broadband customers.

Jennifer Urban

Jennifer L. Urban

Case Study
Broadband Marketing
My Utility Needs a Marketing Strategy to Meet Broadband Grant Deadlines

EMEPA Director of Marketing and Communications Julie Bowles teamed up with WordSouth Account Manager Jenn Urban to create a three-stage marketing effort to meet (and exceed) broadband subscription goals.

Jennifer Urban

Jennifer L. Urban

eBooks
Broadband Marketing
What to Expect When You’re Connecting

Are you prepared to manage your community’s broadband expectations?

Andy Johns headshot

Andy Johns

2021
Rural Broadband Today podcast logo
Podcasts
Broadband Marketing
The Challenges of Rural Broadband

In this episode, John points out several problems with providing broadband to rural communities, including obstacles and issues at the local, state and federal levels.

Andy Johns headshot

Andy Johns

September 16, 2021
Rural Broadband Today podcast logo
Podcasts
Broadband Marketing
The Adventure of Building a Broadband Network

In this episode, Kara recaps key issues that new ISPs should consider when choosing their own broadband adventure.

Andy Johns headshot

Andy Johns

September 7, 2021
Podcasts
Broadband Marketing
Broadband Expansion Among TVPPA Members

TVPPA CEO Doug Peters discusses how local power companies are improving the quality of life in rural communities that lack a broadband connection, empowering them to access remote education, telehealth, work from home resources and more.

Andy Johns headshot

Andy Johns

September 1, 2021
Rural Broadband Today podcast logo
Podcasts
Broadband Marketing
Tips from a Network Operator on Deploying Fiber

Mark discusses Sprout’s successes, plus challenges that other cooperatives looking to enter the fiber business should consider during the buildout phase of a network.

Andy Johns headshot

Andy Johns

August 24, 2021
Blog
Broadband Marketing
How Utility Pioneers Market Broadband

Communicators are often tasked with creating messages for both electric and broadband consumers, but these audiences — and expectations — differ.

Megan McKoy-Noe headshot

Megan McKoy-Noe, CCC

August 10, 2021
Carrie Huckeby story connect
Blog
Broadband Marketing
Packing Tips for the Broadband Customer Journey 

When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?

Carrie Huckeby headshot

Carrie Huckeby

July 12, 2021
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  • (503) 357-2105
  • hello@pur.coop
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  • Your Challenge
    • Building a Broadband Network
    • Celebrating Milestone Anniversaries
    • Monitoring & Responding to Social Media After Hours
    • Boosting Member Voting
    • Logo & Branding Update
    • Customized Campaigns & Materials
  • Solutions
    • Customizable Marketing Content
    • Social Media Content
    • 24/7 Social Media Response
    • Electric Magazines
    • Broadband Magazines
    • Marketing
    • Efficiency Programs
    • Websites
    • Online Voting
    • Digital Engagement
    • Training
    • Crisis Support
    • Calendars
    • Directories
  • Inspiration
    • Blog
    • eBooks
    • Podcasts
    • Case Studies
    • Webinars
    • StoryConnect Conference
    • StoryConnect Workshop
    • Events
  • Our Story
    • Join Our Co-op
    • Utility Pioneers
    • Co-op News
    • 2021 Member Report
    • Your Team
    • Our Family
    • Our Partners
    • Careers