WhyElectrify.com website preview

Energy marketing efforts rely on shareable resources, especially when target audiences include utility staff and consumers across two states. Hoosier Energy, a G&T serving 18 electric distribution cooperatives in Indiana and Illinois, partnered with Pioneer’s Powerful web team to create WhyElectrify.com, a resource library and energy advocate platform.

“We are excited to launch such a dynamic, member-focused website,” says Blake Kleaving, manager of energy management solutions at Hoosier Energy.

The website delivers a mix of efficiency resources for residential, agriculture and commercial co-op members and the co-op community at large. The website helps members:

“Why Electrify and its educational resources add to our member cooperatives’ reputation as trusted energy partners in their communities,” explains Blake. “The website provides an opportunity for member-consumers to learn, interact and grow with their local electric cooperative as we move into the next frontier of energy.”

Design features include:

Want to learn more?

View the release from Hoosier Energy and schedule a demo with the Powerful web team to learn how we can create a regional campaign website for your association or utility.

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