Couldn’t join us at StoryConnect: The Conference? We streamed one of our sessions as part of our webinar education and training series.

Outages, high bills or a bad mood can trigger negative social media comments.

Misery loves company; if left alone, these comments tend to spawn. Learn how storytelling and thoughtful (not defensive!) replies can transform upset commenters into informed consumers.

Pioneer  storytellers Melissa Shaw and Megan McKoy-Noe provide draft comment procedures and tools, showing how being human can deflate sour situations. Dealing with haters? Get fallback measures to thwart trolls without losing community trust.

Watch the webinar: