The website,, launched in December.

People’s Electric Cooperative, an electric distribution cooperative in Ada, Oklahoma, partnered with Pioneer’s Powerful Web team to transform its website into an easy-to-use, stunning and accessible digital platform.

“Since their very first introduction and presentation, I have felt as though they understand our wants and needs, our territory, communities, and our member demographics better than we understand them ourselves,” says Jennifer Boeck, PEC vice president of corporate communications and community relations.

Improving User Experience and Increasing Engagement

The PEC website uses our most popular task-oriented blueprint, Sellwood, which puts the tasks members wish to complete front and center on the home page. These include:

  • SmartHub integration, allowing members to make online bill payments or manage their accounts easily and quickly
  • Home page buttons that direct members to the most common PEC website tasks, such as managing electric service, viewing outages, and applying for jobs
  • Landing tiles on each global navigation parent page direct members to the most-requested tasks and information
Landing tiles make it easy for members to find service solutions.
PEC uses the staff directory app to showcase leaders at the utility.

Focusing on a Clean Design with Accessible Content

Drone footage of the PEC office and surrounding area were implemented into the home page hero banner, while a custom footer illustration captures the patriotism, civic pride, and warmth of not only the community but also the electric cooperative.

Additionally, PEC repurposed 70 PDF files into web content to help comply with our STAR Standard, ensuring content is searchable, translatable, accessible, and responsive.

Congratulations to People’s Electric Cooperative on the website launch!