When MonCre began working with us in 2018, its name was listed in various ways across several channels: “MonCre Telephone,” “Moncre Telephone,” “Mon-cre Telephone” or “Mon-Cre Telephone.” At the same time that MonCre was looking to standardize and reestablish its brand, the cooperative also had opportunities to rework its bundles with higher speeds at lower prices, increase its in-home wire maintenance fee, launch stand-alone broadband and create a new website.
With all of these changes, there was a lot to communicate, and MonCre was attempting to do this without a dedicated marketing staff member. We were added as an extension of the MonCre team, working with CEO Teresa Rich and her board on more than a dozen potential logos for the company’s new brand.
We helped to establish this new brand by developing a style guide and tagline for MonCre, then created fresh collateral and a website to reflect the company’s rebranding.
From there, our team of utility storytellers provided consultation on bundle structure and offerings.
The next phase included rolling out the new brand while communicating changes to bundles and the inside wire maintenance fee. Increasing the fee by $3 per month and restructuring the packages were significant concerns for management at MonCre, but working with our communications co-op helped make the transitions smooth for members and staff.
MonCre has a fresh, bold look, competitive offerings, and a modern, mobile-friendly website to help them grow in their mission of serving the people of Montgomery and Crenshaw counties.