Columbia REA in Walla Walla, Washington, teamed up with the Powerful web team to design two websites: and Both mobile-responsive websites use our Ashland Blueprint

On top of their primary website, Columbia REA launched a separate subsite for their broadband subsidiary, Columbia iConnect. The subsidiary provides voice, fiber, satellite and wireless internet services.

Five Design Highlights

1. Showcase Data

Columbia REA’s primary site uses a data visualization banner on its homepage, as well as a SmartHub login integration. A big opt-in was visualization on key pages, including:

  • By the Numbers: The home page features a tally of members, meters and miles of line served.
  • Outage Center: Steps for reporting an outage are clearly listed in the outage center with strong, mobile-responsive graphics.
The rate plan app makes it easy to explain different types of rates to consumers.

2. Relay Rates

A new rate plan app developed by the Powerful Web team for broadband providers gives Columbia iConnect’s team members the ability to add and manage the rate plan offerings in the back-end interface of their website.

Ruralite articles are added automatically each month.

3. Share News 

The co-op opted to repurpose monthly Ruralite magazine articles onto their homepage and in a co-op news section. Articles are added automatically each month, keeping website content fresh.

4. Worry-Free Updates

Columbia REA added virtual webmaster services. For a low monthly cost, website edits are made by Pioneer’s team. 

5. Social Support

At the same time the websites were updated, Pioneer launched Columbia REA’s social media support through Pioneer Social.


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