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Case Studies

Pioneer Utility Resources//Case Studies
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Case Study
Consumer Education, Magazines
Tennessee Connections sharpens focus, cuts cost for utilities

The Tennessee Municipal Electric Power Association partnered with Pioneer to redesign and publish Tennessee Connections magazine. In the process, Pioneer saved the association almost 40 cents per piece in printing and mailing costs. Learn how Tennessee utilities can use locally branded pages in the publication to reach consumers with utility news and community stories.

Chasity Anderson headshot

Chasity Anderson, CCC, MIP

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BrandingBroadband MarketingBroadband NewsCommunity EngagementConsumer EducationContent PlanningCrisis CommunicationsDigital MarketingEnergy EfficiencyInside the MagazineMagazinesMarketing CampaignsMember MeetingsMember/Consumer ExperienceMore Powerful TogetherPhotographyPioneer NewsSocial MediaStaff EngagementUncategorizedWebsitesWriting
laptop and phone with voting on screen
Case Study
Marketing Campaigns
Online Voting Boosts Participation

A growing list of utilities use Pioneer Votes to ensure every member has a voice. Hear how the online voting portal engaged utility members in Missouri, and find out how it can help you!

Andy Neidert

Andrew Neidert

Case Study
Branding
Webinar Video: What Story Is Your Brand Telling?

What Story is Your Brand Telling? Andy Johns shared insights with  the KTA-TNBA virtual fall conference on 10/14/2020.

Andy Johns headshot

Andy Johns

Cover of AVEC 50 Year Celebration book
Case Study
Writing
Celebrating Your History

Celebrating 50 years of Service in Rural Alaska, a 90-page book detailing the struggles and victories won by Alaska Village Electric Cooperative.

Mike Teegarden, CCC

Case Study
Community Engagement
Webinar Video: Don’t Let Your Fall Events Fall Flat
Andy Johns headshot

Andy Johns

Case Study
Marketing Campaigns
WordSouth Webinar: Back to School Promotions & Campaigns

Are your consumers heading back to school? These campaigns tap into consumer needs and help broadband messages hit home.

Andy Johns headshot

Andy Johns

Case Study
Marketing Campaigns
WordSouth Webinar: Marketing Segmentation

Are your customers all the same? Then why would you try and communicate the same message, the same way to all of them? Learn how marketing segmentation can help you deliver messages that matter to your consumers.

Andy Johns headshot

Andy Johns

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Case Study
Marketing Campaigns
Electric Vehicle Wrap

South Central Power partnered with Pioneer Utility Resources to design an attention-grabbing car wrap for their new fleet car.

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Case Study
Marketing Campaigns
Crafting a Campaign

When a measure to deregulate the electricity system in Nevada was proposed, Wells Rural Electric Co. (WREC) used its magazine, social media, and other platforms to address its concern about the Energy Choice Initiative.

Clatskanine Calendar pad
Case Study
Community Engagement
Perpetual Calendars

To celebrate their 75th anniversary, Clatskanie PUD collaborated with Pioneer to create a perpetual calendar for their members. The format makes it easy to remember birthdays, anniversaries and other important dates, year after year.

Mike Teegarden, CCC

2018 Ruralite Communicators Workshop Brochure images
Case Study
Pioneer News
Showcase a Meeting

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Case Study
Websites
Website Overhaul

Charlie Stanley

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Case Study
Energy Efficiency
Efficient Messaging for Efficiency Services

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  • (503) 357-2105
  • hello@pioneer.coop
  • Newsletter Sign-Up
  • Your Challenge
    • Building a Broadband Network
    • Celebrating Milestone Anniversaries
    • Monitoring & Responding to Social Media After Hours
    • Boosting Member Voting
    • Logo & Branding Update
    • Customized Campaigns & Materials
  • Solutions
    • Customizable Marketing Content
    • Social Media Content
    • 24/7 Social Media Response
    • Electric Magazines
    • Broadband Magazines
    • Marketing
    • Efficiency Programs
    • Websites
    • Online Voting
    • Digital Engagement
    • Focus Groups
    • Training
    • Crisis Support
    • Calendars
    • Directories
  • Inspiration
    • Blog
    • eBooks
    • Podcasts
    • Case Studies
    • Webinars
    • StoryConnect Conference
    • StoryConnect Workshop
    • Events
  • Our Story
    • Join Our Co-op
    • Utility Pioneers
    • Co-op News
    • 2021 Member Report
    • Your Team
    • Our Family
    • Our Partners
    • Careers