Want to engage your Facebook community with more than a post? Adding a call-to-action button can transform your page into an informational resource.

A call-to-action button lives at the top of your page beside the Like and Message buttons. This button links to a destination that aligns with the goal of the page, and can be used for many purposes.

There are 11 buttons to choose from. Ones that would be particularly useful to your utility are Call Now, Contact Us, and Send Email.

How to Add a Button

add a button on the ruralite homepage

As the administrator for your utility’s page, you can simply go to the page and click “Add a Button” to the right of your profile picture. Click “Edit Button” and then simply select what call to action you want.

A Great Way to Give

One of the most helpful features of the call-to-action button is for nonprofit pages.

If you have a Facebook page dedicated to Operation Round Up, your utility’s Relay for Life team, or another nonprofit program, adding a call-to-action button will be a great tool to encourage donations.

How to Add a Donate Now Button

button for donating to non-profit organization on website

To add a Donate Now button, your page’s category has to be set to “Non-Profit Organization.”

To check your page’s category, click on “About.”

Under “Page Info” you’ll see “Category.” Hover your cursor over the box and you will see “Edit” appear on the right hand side. Click “Edit” and click on the second drop-down bar. Then select “Non-Profit Organization.”

To finish, click “Save Changes” at the bottom.

Now you will be able to easily create a call-to-action button. Where it originally said “Add a Button” on your pages, it will now say “Create Call to Action.”

Click “Create Call-to-Action.”

Add a website URL where people can enter credit card information or find out where to mail a check.

When you are finished, click “Create.”

Now your page will have a Donate Now button where it originally said Create Call-to-Action Button.

Best Practices

  • Once a month, check how many people have clicked on your call-to-action button by hovering over the button and clicking View Insights. You can view how many people clicked on the button by selecting “This Week” on the right side of your page.
  • Knowing the number of people who click the button will help you with promotional planning.
  • If you decide you don’t want your call-to-action button, it can always be deleted by hovering over the button and choosing “Delete Button.”

And now for our very own call-to-action plugin. What Facebook features have helped your utility reach the community? Is there a feature you want to know more about?