Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?
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Discover how our members are communicating with their readers in the latest pages of Ruralite, Florida Currents and Currents.
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Take time during an interview to build a relationship with your subject. Use these four tips during your next interview: Listen. Show you care. Ask for more. And remember: time equals trust.
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Struggling with how to start a story? Forget the rules. Focus on the promise. “By and large, using all five W’s (who, what, where, why, when) results in a really bulky sentence,” says retired Seattle Times reporter and writing instructor Jack Broom. “You don’t want your first sentence to be bulky. You want it to be enticing, a promise of something to come.” Avoid putting the name of an organization, exact dates, quotes or more than...
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Since many of our members and public power friends couldn’t make it to NRECA’s communications and marketing conference, here are four solid learning CONNECTions.
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