Pioneer Utility Resources (formerly Ruralite Services) offers affordable options to create calendars your fans will love.
Read More
Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?
Read More
Discover how our members are communicating with their readers in the latest pages of Ruralite, Florida Currents and Currents.
Read More
Take time during an interview to build a relationship with your subject. Use these four tips during your next interview: Listen. Show you care. Ask for more. And remember: time equals trust.
Read More
Struggling with how to start a story? Forget the rules. Focus on the promise. “By and large, using all five W’s (who, what, where, why, when) results in a really bulky sentence,” says retired Seattle Times reporter and writing instructor Jack Broom. “You don’t want your first sentence to be bulky. You want it to be enticing, a promise of something to come.” Avoid putting the name of an organization, exact dates, quotes or more than...
Read More
Recent Comments