Readers can be drawn to many things, the narrative of course, but also interesting imagery, informative graphics and cool design. Headlines, subheads and bullet points are primary hooks to reel in a reader. Each should be baited with care. But what about the pull quote?
Pull quotes too often end up a sad afterthought or simply a convenient space filler. Or they scream dull and get in the way of good storytelling. We asked our editorial team of smarties to share when pull quotes work and when to avoid them.
Are you planning strategic stories for 2022? A communications plan reflects what (and when) different audiences should hear about utility efforts. Filling communications channels with planned, strategic content prevents magazines, social channels and advertising efforts from being taken over by reactive messaging.
Utility Pioneer Pam Spettel shares four steps for finding strategic stories:
1. Identify Story Categories
2. Support Shared Goals
3. Measure Potential Impact
4. Celebrate Value
Get these ideas and download our new 2022 planning guide on our best practices blog.
To kick off National Cooperative Month, we’re sharing results from our 2021 Pioneer Pulse survey. I consider this our annual review, where you, our members, check in and let us know how we’re doing.
We share key takeaways this week on our blog. Curious about how YOU can join our communications co-op? We explain how membership works, too. We’d love to have you join our co-op family!
Last week mail delivery made headlines again. As Winnie the Pooh might say, “Oh, bother.”
Starting this month, some mail will now take a few days longer to arrive as the postal service adopts less robust standards. While this is good for the general public to know when mailing holiday and birthday cards, utility communicators should take note, too.
Your publishing team at Pioneer, helpers on any blustery day, are ready to help you navigate the ongoing postal changes and manage rising mail costs. Learn more about how the changes might impact you on our blog.
Celebrations are fun! We’ve got free communication tools and snack ideas to help you celebrate Customer Service Week, Oct. 4-8. But after you put all the party favors away, how do you keep your employees engaged with the brand, connected to the customer journey and satisfied in their role the other 51 weeks of the year?
We asked Utility Pioneers to share examples of employee engagement that you can use to build stronger ties (and better stories) with your staff. Get inspiration on our best practices blog!