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News, Tips and Inspiration for Utility Communicators


Today is National Military Spouse Appreciation Day. Did you know the average military family loses $180,000 of potential income over the course of a 20-year military career? We believe creating a professional environment in which highly qualified, professional communicators — who also happen to be military spouses — can thrive is the best way to say, “Thank you for your family’s service.”

We’ve proudly employed more than a dozen military spouses representing Army, Navy, Air Force, Marines, and even the Space Force families. Learn why we’re committed to making a difference.

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What do member-forward magazines, wearable cooperation and an innovative website design have in common? Each of these pioneering ideas is in the spotlight!

The Council of Rural Electric Communicators announced the winners of the Spotlight on Excellence Awards in April. Several Pioneer members and friends won top honors. Congratulations to all of the winners!

We profile three 2020 Spotlight award-winning projects on our blog, including work from Kaua‘i Island Utility Cooperative, Hawaii, South Alabama Electric Cooperative, Alabama, and the Oklahoma Association of Electric Cooperatives, Oklahoma. Read on to hear from these award winners and see examples of their work!

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Chemists create bonds, pairing unique strengths and qualities to yield something impactful. As a communications cooperative, we do the same.

Over the last year Pioneer’s team has built stronger bonds between our new and established family of service partners. By blending our unique storytelling strengths and services, we’re developing a formula to elevate utility communications and services nationally.

Join Pioneer Utility Resources’ Annual Meeting Tuesday, May 4, at 10 a.m. PT. Our theme, Good Chemistry Together, celebrates our co-op’s growth during a challenging year. Read the full blog post to learn what to expect at the meeting and RSVP to join us online.

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Are you leveraging digital advertising technology to get targeted, relevant messages to your consumers?

Our new eBook, “Seven Ways to Keep Digital Ads on Target,” helps you target digital advertising efforts. Before you start your next advertising campaign, dive into targeting options and learn how new technology (social mirroring, mobile conquesting, native ads and more) can boost your reach. We’ve got learning highlights and a link to download the eBook on our best practices blog.

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Cullman Electric teamed up with WordSouth to name the program and developed marketing and training support for the program. We asked Cullman Electric Communications Manager Brian Lacy, CCC, and Marketing Coordinator Bonnie Baty what went well — and what could have been better — for a launch that was two years in the making. 

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