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News, Tips and Inspiration for Utility Communicators


Storm Hair, Don’t Care

Storm Hair, Don’t Care


Posted By on Apr 7, 2020

To understand how an extended crisis impacts communicators, we interviewed two #UtilityPioneers in our award-winning eBook, Coping with a Crisis. Two of the findings ring true in today’s social-distancing reality: Make time to breathe, and scout (from a distance) for powerful stories.

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Two companies with deep ties to America’s electric cooperatives and other community-owned utilities are combining forces. Pioneer acquired Missouri-based ARC Media, a digital marketing and communications agency with particular expertise in social media services for electric cooperatives. Learn how this move will strengthen utilities!

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Spotlight on #UtilityPioneers

Spotlight on #UtilityPioneers


Posted By on Mar 26, 2020

NRECA’s Spotlight on Excellence Awards program, notified 2020 winners last week. We (giddily) ran through the list and were excited to see Alaska and Oregon Pioneer partners shining. And we were over the moon when three of Pioneer’s entries won gold, too!

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