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News, Tips and Inspiration for Utility Communicators


Take the Pioneer Pulse  

Take the Pioneer Pulse  


Posted By on Jul 26, 2021

Have you taken the Pioneer Pulse? The 36-question survey is open to all members and clients of Pioneer, Powerful Websites, Efficiency Services Group, ARC Media and WordSouth. Results will help Pioneer’s leadership team identify utility needs, create a benchmark for member satisfaction and measure the value of the support offered by the co-op. The survey is open through Aug 2. Each Monday one person who completes the survey will win a $500 credit for any service from Pioneer and our family of service partners. Take the survey: PioneerUtilityResources.com/survey.  

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After Northern Wasco County PUD and Efficiency Services Group teamed up to switch out lightbulbs and encourage other efficient changes, the community saved 291,561 kWh. That’s enough energy to power 24 homes for a year!

Efficient lightbulbs, high performance showerheads and smart power strips generated four times the kWh savings per dollar spent compared to NWCPUD’s other efficiency efforts.  

Learn more on our best practices blog about how the two-year partnership began by targeting small, rural communities then expanded to support energy savings for all NWCPUD consumers. 

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When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?

Customer experience is everything in our industry. The road between being interested in broadband and signing up for service may be long and cluttered with scenic route options, construction delays and pit stops. What happens at each step of the journey?

We break down the customer experience into five stages: awareness, evaluation, purchase, retention and advocacy. Learn about each stop on our best practices blog, and don’t miss our new podcast miniseries, “Journey: Exploring the Customer Experience.”

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Building Your Social Legacy

Building Your Social Legacy


Posted By on Jul 6, 2021

“What if you were hit by a bus?” You’ve probably heard this dark hypothetical posed as a challenge to future-proof your utility. Have you ever asked yourself that same question specifically in regards to your utility’s social media succession planning? 

What happens to your social media presence if your communicator has an emergency or retires? We share a few ways to keep utility social accounts secure and plan for the future on our best practices blog post.

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StoryConnect: The Conference is coming up quickly on Aug. 24-26, and we’ve had several folks ask if it is a good conference for them. Or, more accurately, they’ve asked for info so they can prove to their boss that the travel and registration for StoryConnect is a good investment in staff development. 

While we’re still working on rounding out the agenda, we’ve already confirmed outside speakers from Bush’s Beans and Ole Smoky Moonshine. They will be talking about how they distill their brand story and share it across numerous platforms to reach their audience. I’m excited about these and other sessions, so I thought breaking things down as we have in this post help equip folks to make a better argument for joining us at StoryConnect in the Smokies.

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