I joined a thoughtful group of Certified Cooperative Communicator board members and NRECA staffers who were ready to move the CCC program to the next level. We shared four goals:
1.) Create a cohort system with in-person learning so those in the program would not have to go through it alone.
2.) Remove the stress of a four-hour, all-or-nothing test.
3.) Prepare communicators to do their jobs well, rather than simply test their knowledge.
4.) Offer value well after the credentials were earned.
Our job as utility communicators is always changing. The CCC program should be there to help all of us grow and adjust through the years. Learn how the program will evolve on our blog.
Congratulations to Theresa Phillips, winner of Pioneer Utility Resources’ 2021 Dave D’Avanzo Communications Award! As public relations manager for Lassen Municipal Utility District in Susanville, California, Theresa keeps consumers informed despite a steady stream of wildfires and rolling blackouts. Her deft use of storytelling and empathy stands out!
Learn why our editorial team raves about her on our best practices blog.
Train your eyes to see opportunities where light is doing something different, and always keep a camera handy so when it happens you are ready.
Each fall, our editors select an outstanding communicator. Ruralite Services is pleased to announce Blachly-Lane Electric Cooperative’s Pam Spettel as Ruralite’s 2017 Communicator of the Year.
Grab your pole, bait your hook and cast your line deep into the raging current as you learn to angle for a big communications catch at Ruralite Services’ “Workshop 2016: Reeling in Your Readers” Monday, October 3, through Wednesday, October 5.