April 16 marks the 2,000th issue of Clearing Up, NewsData’s greater Pacific Northwest energy news report. Each week thousands of subscribers receive knowledgeable, objective, accurate reporting on regional electric and natural gas issues.
Learn about this milestone and why independent, trusted energy industry reporting matters on our blog.
A headline and subhead (often called the deck) can be the most important words you write. Too often these critical components are an afterthought and can cause you to strike out with readers. That’s why our next webinar focuses on how to write headlines that hit home.
Pioneer Vice President of Content Leon Espinoza leads a panel discussion on how to write effective headlines at 2pm EST/11am Pacific Friday, April 16.
Discover favorite headlines from our editorial pitch-hitters and learn how to register for the free webinar on our best practices blog.
Plans falling apart led to new perks and broader member engagement for a small co-op in Eugene, Oregon. Learn how utility pioneer Pam Spettel at Blachly-Lane Electric Cooperative partnered with Efficiency Services Group to transition door-to-door efficiency efforts into a set of efficiency care kits.
The care kits were paired with a marketing campaign reflecting the co-op’s pandemic response: “We’re Here for You. Always.” A third of the co-op’s membership took advantage of the efficiency program! Read about Pam’s communication shift and see campaign materials on our best practices blog.
Member meetings in 2021 may need to be online or drive-by meetings instead of traditional in-person events. Need inspiration? From drive-thru meeting materials in Louisiana to bangtail envelopes for ballots in Washington, utility communicators and Pioneer Utility Resources editors are teaming up to adapt member meeting communications to a post-pandemic world. Discover what works for your peers, then create your own member meeting plan!
Are you ready to honor the men and women working on power and telco lines to keep life connected? The last year has been rough, but access to the world through online communities and services helped. As your communications co-op, we want to help you celebrate lineworkers in April!
Download our free set of communication tools (a video, social media graphics, editorial and customizable print ad) and get celebration ideas for April’s National Lineworker Appreciation Day!