Posts by Megan McKoy-Noe


Budgeting and strategy meetings are underway as we prepare for 2020. Odds are you’ve been given a list of programs and messages you need to get out to consumers next year. Thankfully you don’t need to start from scratch. We can help.

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Do Staff Share Your Vision?

Do Staff Share Your Vision?


Posted By on Jun 19, 2019

Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?

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Pack Your Lede with Promise

Pack Your Lede with Promise


Posted By on May 29, 2019

Struggling with how to start a story? Forget the rules. Focus on the promise. “By and large, using all five W’s (who, what, where, why, when) results in a really bulky sentence,” says retired Seattle Times reporter and writing instructor Jack Broom. “You don’t want your first sentence to be bulky. You want it to be enticing, a promise of something to come.” Avoid putting the name of an organization, exact dates, quotes or more than...

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