One of the best features of public power utilities is the way we share best practices and tools. To help you prepare for hurricanes, wildfires, snowstorms and other types of extended outages, we’re working on a new eBook, Coping with a Crisis.
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Budgeting and strategy meetings are underway as we prepare for 2020. Odds are you’ve been given a list of programs and messages you need to get out to consumers next year. Thankfully you don’t need to start from scratch. We can help.
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Every year we develop new messages for utility programs. But sometimes in our rush to get a message out to consumers, we forget to start with staff. Does everyone at your utility share your vision?
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Take time during an interview to build a relationship with your subject. Use these four tips during your next interview: Listen. Show you care. Ask for more. And remember: time equals trust.
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Struggling with how to start a story? Forget the rules. Focus on the promise. “By and large, using all five W’s (who, what, where, why, when) results in a really bulky sentence,” says retired Seattle Times reporter and writing instructor Jack Broom. “You don’t want your first sentence to be bulky. You want it to be enticing, a promise of something to come.” Avoid putting the name of an organization, exact dates, quotes or more than...
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