Amy Blunck, CCC, joined Pioneer Utility Resources in August as manager of social media content and accounts. In her role overseeing the Pioneer Social team, Amy will help manage content creation and scheduling for more than 130 utilities nationwide.
Learn about her co-op roots and how her experience will strengthen your content!
After four years away, we’re thrilled to welcome Victoria Hampton back to Pioneer as an associate editor for utilities in Alaska, Oregon, Idaho, Nevada, California and Arizona.
Her expanded skill set in digital communications and public relations complement her history of solid storytelling inside Ruralite magazine. Victoria will focus on helping utility communicators manage local page content and writing energy-efficiency stories.
On our blog, Victoria shares how her experience in animal welfare communications sharpened her storytelling skills.
Colored folders, backpacks and pencils crowd back-to-school shopping lists. Public power utilities are shopping, too, looking for better tools to engage consumers.
Three Utility Pioneers launched new websites in August, using a blend of established and new web apps to boost consumer engagement. Our Powerful Web team shares what topped our members’ website shopping lists!
Communicators are often tasked with creating messages for both electric and broadband consumers, but these audiences — and expectations — differ.
Avoid misunderstandings, confusion or unrealistic expectations. Work to design a clear marketing strategy that will educate, inform and engage your employees and members throughout the process. We asked Utility Pioneers at California’s Plumas-Sierra Telecommunications in Portola, California, and Hood River Electric Cooperative in Hood River, Oregon, to share their experience on our blog.
Have a broadband marketing tactic that works well for you? Post your ideas, too!
We’ve all seen them out there… craveable consumer care kits, sharp magazine covers, a website you can’t tear your eyes away from. Content. In the WILD!
We’re asking you, our fearless band of Utility Pioneers, to identify creative content in the wild. Keep an eye out for print and digital varieties of content, anything you created with support from Pioneer, ARC Media, Efficiency Services Group or WordSouth. When you identify content in the wild, send us a selfie. Make sure we can see you + the captured content. One Utility Pioneer wins $50 each week!
Learn more about this fun way to share ideas with your peers and build our community on our blog. Then plot your wild content expedition!