Posts by Duy Mai


Casting for Colors

Casting for Colors


Posted By on Aug 26, 2020

The colors you pair with features and marketing materials are more than a design feature. They draw (or drive away) the eye, impacting how readers feel about your utility.

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Inside the Magazine: 2018

Inside the Magazine: 2018


Posted By on Nov 12, 2018

Throughout the year we share our favorite features, editorials, and handy story ideas from Ruralite, Florida Currents and Currents magazines. Use these best practices to spark ideas, discover new sources, or reprint content on your own pages (ask first!). Important note: If you are interested in reprinting any of the features in the share package, you should contact the communicator at the utility that published the feature for...

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How Color Choice Impacts Design

How Color Choice Impacts Design


Posted By on Aug 9, 2017

Your colors—whether used in a logo, brochure or website—are part of your company’s brand. For the most part, utilities opt for safe, traditional colors. But as we work to connect with younger consumers, we should consider modern colors, too.

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Lineman Party Prep!

Lineman Party Prep!


Posted By on Mar 29, 2017

We love brainstorming creative ways to recognize holidays on social media. To honor linemen this year, we created a looping gif and custom social media graphics. We’ve also got three great ways for you to celebrate!

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What messages are utility leaders sharing this month? Many of our back page editorials focused on BPA rate changes. We also noticed a billing options ad and editorials explaining rate increases, irrigation efficiency and winter’s impact on hydro facilities. Facing a blank page this month? Use this packet for a bit of inspiration, sources, or pages you can reprint in your edition of the magazine. Questions? Ask your editor!...

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