Posts by Andy Johns


To kick off National Cooperative Month, we’re sharing results from our 2021 Pioneer Pulse survey. I consider this our annual review, where you, our members, check in and let us know how we’re doing.

We share key takeaways this week on our blog. Curious about how YOU can join our communications co-op? We explain how membership works, too. We’d love to have you join our co-op family!

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StoryConnect: The Conference is coming up quickly on Aug. 24-26, and we’ve had several folks ask if it is a good conference for them. Or, more accurately, they’ve asked for info so they can prove to their boss that the travel and registration for StoryConnect is a good investment in staff development. 

While we’re still working on rounding out the agenda, we’ve already confirmed outside speakers from Bush’s Beans and Ole Smoky Moonshine. They will be talking about how they distill their brand story and share it across numerous platforms to reach their audience. I’m excited about these and other sessions, so I thought breaking things down as we have in this post help equip folks to make a better argument for joining us at StoryConnect in the Smokies.

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Pioneer and WordSouth love helping launch and grow fiber brands so much that we wanted to spotlight our recent work for a cooperative’s new broadband division: Dam Internet. Learn how the Dam concept was developed and see a series of ads for the fiber provider’s services on our blog:

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Pioneer Utility Resources closed on the deal to acquire ARC Media on March 31, 2020 — just weeks after the COVID-19 cancellations and closures spread around the country. Even without the pandemic, it would have been an eventful year for the talented teams at ARC and Pioneer as we worked to integrate the staff, workflows and offerings across our new organization. 

One year later, staff share six ways we are combining strengths to #ReachtheARC. Go to our blog to discover how we’re learning from each other, delivering more client support, creating more content and finding new ways to serve our public power and telco community.

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