Pioneer Utility Resources

Powering Efficient Communications


As a communications co-op, we partner with more than 240 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!

What to Expect When You're Connecting. Best Practices for Launching a Broadband Program. Pioneer Utility Resources.

Broadband Marketing Tips

Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, We've created a marketing guide based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.

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Our Recent Client Projects

Take a look at some of the most recent work that our team has created.

Blog

Take the Pioneer Pulse  

Take the Pioneer Pulse  

Have you taken the Pioneer Pulse? The 36-question survey is open to all members and clients of Pioneer, Powerful Websites, Efficiency Services Group, ARC Media and WordSouth. Results will help Pioneer’s leadership team identify utility needs, create a benchmark for member satisfaction and measure the value of the support offered by the co-op. The survey is open through Aug 2. Each Monday one person who completes the survey will win a $500 credit for any service from Pioneer and our family of service partners. Take the survey: PioneerUtilityResources.com/survey.  

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Efficiency Builds Community and Generates Savings

Efficiency Builds Community and Generates Savings

After Northern Wasco County PUD and Efficiency Services Group teamed up to switch out lightbulbs and encourage other efficient changes, the community saved 291,561 kWh. That’s enough energy to power 24 homes for a year!

Efficient lightbulbs, high performance showerheads and smart power strips generated four times the kWh savings per dollar spent compared to NWCPUD’s other efficiency efforts.  

Learn more on our best practices blog about how the two-year partnership began by targeting small, rural communities then expanded to support energy savings for all NWCPUD consumers. 

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Packing Tips for the Broadband Customer Journey 

Packing Tips for the Broadband Customer Journey 

When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?

Customer experience is everything in our industry. The road between being interested in broadband and signing up for service may be long and cluttered with scenic route options, construction delays and pit stops. What happens at each step of the journey?

We break down the customer experience into five stages: awareness, evaluation, purchase, retention and advocacy. Learn about each stop on our best practices blog, and don’t miss our new podcast miniseries, “Journey: Exploring the Customer Experience.”

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Nods

We think our co-op is fantastic, but why take our word for it? Here are a few nods from your peers.

“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”

Sabrina Owens, Escambia River Electric, Florida

“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”

Theresa Phillips, Lassen Municipal Utility District, California

“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”

– Bob Pierce, Clearwater Power Co., Idaho

“Having a support system like yours in place makes a huge difference in what we can offer to our members.”

– Christina Sawyer, Mt. Wheeler Power, Nevada

“Without exception, the staff is responsive, punctual, creative and professional.”

– Todd Munsey, Douglas Electric, Oregon

  • Sabrina Owens, Escambia River Electric, Florida
  • Theresa Phillips, Lassen Municipal Utility District, California
  • Bob Pierce, Clearwater Power Co., Idaho
  • Christina Sawyer, Mt. Wheeler Power, Nevada
  • Todd Munsey, Douglas Electric, Oregon

Looking for our magazines?

Louisiana Country

Louisiana Country

Louisiana Country and Along These Lines, 24-page publications printed bi-monthly, focus on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Ruralite Magazine

Ruralite Magazine

Ruralite focuses on activities and issues affecting readers in the west.

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Florida Currents Magazine

Florida Currents Magazine

Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Currents Magazine

Currents Magazine

Currents magazine informs readers in Arizona and California every other month.

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California Water & Power Magazine

California Water & Power Magazine

California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.

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Meet our Service Partners!

Our family of service partners delivers value in several areas for members. We offer energy-efficiency and conservation services through our wholly owned subsidiary, Efficiency Services Group. Our team of storytellers and trainers at WordSouth, a marketing and communications agency, offer agency services with expertise in rural broadband marketing. We offer digital marketing and communications support with a focus on social media engagement through ARC Media. NewsData, LLC delivers subscription-based newsletters that are a source of news and intelligence for the western U.S. and Canada on energy policy, market news, and resource development. Utility parts distribution and advanced technical services are available through General Pacific.