Pioneer Utility Resources

Powering Efficient Communications


As a communications co-op, we partner with more than 240 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!

What to Expect When You're Connecting. Best Practices for Launching a Broadband Program. Pioneer Utility Resources.

Broadband Marketing Tips

Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, We've created a marketing guide based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.

Get Inspired!

Our Recent Client Projects

Take a look at some of the most recent work that our team has created.

Blog

Clearing Up Marks 2,000th Issue

Clearing Up Marks 2,000th Issue

April 16 marks the 2,000th issue of Clearing Up, NewsData’s greater Pacific Northwest energy news report. Each week thousands of subscribers receive knowledgeable, objective, accurate reporting on regional electric and natural gas issues.

Learn about this milestone and why independent, trusted energy industry reporting matters on our blog.

Read On
How to Hit Headline Home Runs

How to Hit Headline Home Runs

A headline and subhead (often called the deck) can be the most important words you write. Too often these critical components are an afterthought and can cause you to strike out with readers. That’s why our next webinar focuses on how to write headlines that hit home. 

Pioneer Vice President of Content Leon Espinoza leads a panel discussion on how to write effective headlines at 2pm EST/11am Pacific Friday, April 16.

Discover favorite headlines from our editorial pitch-hitters and learn how to register for the free webinar on our best practices blog. 

Read On
Pandemic Pivot Boosts Efficiency Outreach

Pandemic Pivot Boosts Efficiency Outreach

Plans falling apart led to new perks and broader member engagement for a small co-op in Eugene, Oregon. Learn how utility pioneer Pam Spettel at Blachly-Lane Electric Cooperative partnered with Efficiency Services Group to transition door-to-door efficiency efforts into a set of efficiency care kits.

The care kits were paired with a marketing campaign reflecting the co-op’s pandemic response: “We’re Here for You. Always.” A third of the co-op’s membership took advantage of the efficiency program! Read about Pam’s communication shift and see campaign materials on our best practices blog.

Read On

Nods

We think our co-op is fantastic, but why take our word for it? Here are a few nods from your peers.

“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”

Sabrina Owens, Escambia River Electric, Florida

“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”

Theresa Phillips, Lassen Municipal Utility District, California

“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”

– Bob Pierce, Clearwater Power Co., Idaho

“Having a support system like yours in place makes a huge difference in what we can offer to our members.”

– Christina Sawyer, Mt. Wheeler Power, Nevada

“Without exception, the staff is responsive, punctual, creative and professional.”

– Todd Munsey, Douglas Electric, Oregon

  • Sabrina Owens, Escambia River Electric, Florida
  • Theresa Phillips, Lassen Municipal Utility District, California
  • Bob Pierce, Clearwater Power Co., Idaho
  • Christina Sawyer, Mt. Wheeler Power, Nevada
  • Todd Munsey, Douglas Electric, Oregon

Looking for our magazines?

Louisiana Country

Louisiana Country

Louisiana Country and Along These Lines, 24-page publications printed bi-monthly, focus on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

Visit Website
Ruralite Magazine

Ruralite Magazine

Ruralite focuses on activities and issues affecting readers in the west.

Visit Website
Florida Currents Magazine

Florida Currents Magazine

Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

Visit Website
Currents Magazine

Currents Magazine

Currents magazine informs readers in Arizona and California every other month.

Visit Website
California Water & Power Magazine

California Water & Power Magazine

California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.

Visit Website

Meet our Service Partners!

Our family of service partners delivers value in several areas for members. We offer energy-efficiency and conservation services through our wholly owned subsidiary, Efficiency Services Group. Our team of storytellers and trainers at WordSouth, a marketing and communications agency, offer agency services with expertise in rural broadband marketing. We offer digital marketing and communications support with a focus on social media engagement through ARC Media. NewsData, LLC delivers subscription-based newsletters that are a source of news and intelligence for the western U.S. and Canada on energy policy, market news, and resource development. Utility parts distribution and advanced technical services are available through General Pacific.