Powering Efficient Communications
Powering Efficient Communications
We are a communications co-op delivering innovative solutions to publicly-owned utilities since 1954.
With members in Alaska, Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Montana, Nevada, Oregon, South Carolina, Virginia, Washington and Wyoming, odds are you already have seen us in action. We would love to work with you!
We hope COVID-19 gets stamped out quickly, but we want to prepare for the worst. We created a leadership editorial, social media graphics and sample social media posts to help you communicate quickly during the pandemic.
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Pioneer acquired Alabama-based WordSouth, a marketing and communications agency with particular expertise in rural broadband marketing and a full suite of agency services. Leaders of the two companies saw the move as an opportunity to enhance the offerings of both organizations, making them better partners for the utilities they serve.
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It’s been quite a year. If you—like many of us—are tired of the roller coaster that is 2020, take a break and look ahead to 2021. How are you planning to connect with consumers? We’ve cut the cost of our annual, customizable calendar to help you engage consumers in a long-lasting (and loved!) deliverable. Schedule for Success Digital technology may be all the rage (especially as Americans spend more time at home in recent months) but physical calendars remain popular. That’s not a coincidence. Studies have found that writing down goals increases the likelihood of achieving them. According to the Wall Street Journal, handwriting is a “good cognitive exercise” to boost retention and keep your mind sharp. This winning combination explains why physical calendars are great for keeping us focused and accountable. Calendars are an effective marketing tool to keep important utility messages front and center all year long. Ruralite and Currents magazines produce an annual calendar showcasing pictures from readers across Alaska, Washington, Oregon, Idaho, Nevada and California. As...
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At some point every writer faces the challenge of coming up with the right words. Here are four tried-and-true ways to crack writer’s block and finish your feature.
Read On“As a one-person department with many different responsibilities I could not produce a member letter on my own. Ruralite does it monthly, preparing a high-quality, informative magazine for our members. I appreciate the years of consistent communication with our members, and the professionally produced member brochures.”
– Lynn Culp, Surprise Valley Electric, California
“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”
Sabrina Owens, Escambia River Electric, Florida
“Through our stories, our members get to know us and through our magazine’s presence in their homes, we become part of the family.”
– Meera Kohler, Alaska Village Electric Cooperative, Alaska
“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”
Theresa Phillips, Lassen Municipal Utility District, California
“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”
– Bob Pierce, Clearwater Power Co., Idaho
“Having a support system like yours in place makes a huge difference in what we can offer to our members.”
– Christina Sawyer, Mt. Wheeler Power, Nevada
“Without exception, the staff is responsive, punctual, creative and professional.”
– Todd Munsey, Douglas Electric, Oregon
Louisiana Country and Along These Lines, 24-page publications printed bi-monthly, focus on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.
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Ruralite focuses on activities and issues affecting readers in the west.
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Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.
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Currents magazine informs readers in Arizona and California every other month.
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California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.
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