Pioneer Utility Resources

Powering Efficient Communications


As a communications co-op, we partner with more than 240 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!

What to Expect When You're Connecting. Best Practices for Launching a Broadband Program. Pioneer Utility Resources.

Broadband Marketing Tips

Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, We've created a marketing guide based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.

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Our Recent Client Projects

Take a look at some of the most recent work that our team has created.

Blog

Supporting Military Families with Flexible Opportunities

Supporting Military Families with Flexible Opportunities

Today is National Military Spouse Appreciation Day. Did you know the average military family loses $180,000 of potential income over the course of a 20-year military career? We believe creating a professional environment in which highly qualified, professional communicators — who also happen to be military spouses — can thrive is the best way to say, “Thank you for your family’s service.”

We’ve proudly employed more than a dozen military spouses representing Army, Navy, Air Force, Marines, and even the Space Force families. Learn why we’re committed to making a difference.

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Celebrating Utility Pioneers in the Spotlight

Celebrating Utility Pioneers in the Spotlight

What do member-forward magazines, wearable cooperation and an innovative website design have in common? Each of these pioneering ideas is in the spotlight!

The Council of Rural Electric Communicators announced the winners of the Spotlight on Excellence Awards in April. Several Pioneer members and friends won top honors. Congratulations to all of the winners!

We profile three 2020 Spotlight award-winning projects on our blog, including work from Kaua‘i Island Utility Cooperative, Hawaii, South Alabama Electric Cooperative, Alabama, and the Oklahoma Association of Electric Cooperatives, Oklahoma. Read on to hear from these award winners and see examples of their work!

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2021 Pioneer Utility Resources Annual Meeting: Good Chemistry Together

2021 Pioneer Utility Resources Annual Meeting: Good Chemistry Together

Chemists create bonds, pairing unique strengths and qualities to yield something impactful. As a communications cooperative, we do the same.

Over the last year Pioneer’s team has built stronger bonds between our new and established family of service partners. By blending our unique storytelling strengths and services, we’re developing a formula to elevate utility communications and services nationally.

Join Pioneer Utility Resources’ Annual Meeting Tuesday, May 4, at 10 a.m. PT. Our theme, Good Chemistry Together, celebrates our co-op’s growth during a challenging year. Read the full blog post to learn what to expect at the meeting and RSVP to join us online.

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Nods

We think our co-op is fantastic, but why take our word for it? Here are a few nods from your peers.

“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”

Sabrina Owens, Escambia River Electric, Florida

“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”

Theresa Phillips, Lassen Municipal Utility District, California

“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”

– Bob Pierce, Clearwater Power Co., Idaho

“Having a support system like yours in place makes a huge difference in what we can offer to our members.”

– Christina Sawyer, Mt. Wheeler Power, Nevada

“Without exception, the staff is responsive, punctual, creative and professional.”

– Todd Munsey, Douglas Electric, Oregon

  • Sabrina Owens, Escambia River Electric, Florida
  • Theresa Phillips, Lassen Municipal Utility District, California
  • Bob Pierce, Clearwater Power Co., Idaho
  • Christina Sawyer, Mt. Wheeler Power, Nevada
  • Todd Munsey, Douglas Electric, Oregon

Looking for our magazines?

Louisiana Country

Louisiana Country

Louisiana Country and Along These Lines, 24-page publications printed bi-monthly, focus on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Ruralite Magazine

Ruralite Magazine

Ruralite focuses on activities and issues affecting readers in the west.

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Florida Currents Magazine

Florida Currents Magazine

Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Currents Magazine

Currents Magazine

Currents magazine informs readers in Arizona and California every other month.

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California Water & Power Magazine

California Water & Power Magazine

California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.

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Meet our Service Partners!

Our family of service partners delivers value in several areas for members. We offer energy-efficiency and conservation services through our wholly owned subsidiary, Efficiency Services Group. Our team of storytellers and trainers at WordSouth, a marketing and communications agency, offer agency services with expertise in rural broadband marketing. We offer digital marketing and communications support with a focus on social media engagement through ARC Media. NewsData, LLC delivers subscription-based newsletters that are a source of news and intelligence for the western U.S. and Canada on energy policy, market news, and resource development. Utility parts distribution and advanced technical services are available through General Pacific.