Pioneer Utility Resources

Powering Efficient Communications


We are a communications co-op delivering innovative solutions to publicly-owned utilities since 1954.

With members in Alaska, Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Montana, Nevada, Oregon, South Carolina, Virginia, Washington and Wyoming, odds are you already have seen us in action. We would love to work with you!

More Powerful Together

We Are More Powerful Together

Tap into the fresh, engaging, consumer-focused resources everyone's talking about!

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Our Recent Client Projects

Take a look at some of the most recent work that our team has created.

Blog

Fresh, Powerful Content for 2020

Fresh, Powerful Content for 2020

Forget resolutions. Start a More Powerful Together REVOLUTION! We’re kicking off the new decade with more than resolutions. Let’s continue a revolution in the way we engage consumers with new More Powerful Together tools. Two years ago Pioneer and NWPPA teamed up to help our combined members boost utility and consumer connections, becoming More Powerful Together. This week we added a fresh set of print ads, editorial, staff news story and social media content to our consumer communication toolkit. The new headline, “MORE than reliable. Flexible.,” focuses on how utility staff are energy experts, partnering with consumers to craft flexible solutions to meet local needs. Fresh materials include: Editorial: Flexible Energy Pay Options. Why are paying for food and paying for energy so different? Use this leadership editorial to promote your average billing option and/or pre-pay program. Print ads: We provide different sizes of the ad to fit your needs (full page, half page, quarter page and sixth page). Use the image we provide or customize the image and text to...

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Inside the Magazine: January

Inside the Magazine: January

Discover how our members are communicating with their readers in the latest editions of Ruralite, Florida Currents and Currents magazines.

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Kick-Start 2020 with Social Stories

Kick-Start 2020 with Social Stories

Facebook and Instagram Stories are gaining popularity with public power communicators. Watch two videos packed with peer examples, then learn how to share Stories to engage your consumers.

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Nods

We think our co-op is fantastic, but why take our word for it? Here are a few nods from your peers.

“As a one-person department with many different responsibilities I could not produce a member letter on my own. Ruralite does it monthly, preparing a high-quality, informative magazine for our members. I appreciate the years of consistent communication with our members, and the professionally produced member brochures.”

– Lynn Culp, Surprise Valley Electric, California

“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”

Sabrina Owens, Escambia River Electric, Florida

“Through our stories, our members get to know us and through our magazine’s presence in their homes, we become part of the family.”

– Meera Kohler, Alaska Village Electric Cooperative, Alaska

“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”

Theresa Phillips, Lassen Municipal Utility District, California

“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”

– Bob Pierce, Clearwater Power Co., Idaho

“Having a support system like yours in place makes a huge difference in what we can offer to our members.”

– Christina Sawyer, Mt. Wheeler Power, Nevada

“Without exception, the staff is responsive, punctual, creative and professional.”

– Todd Munsey, Douglas Electric, Oregon

  • Lynn Culp, Surprise Valley Electric, California
  • Sabrina Owens, Escambia River Electric, Florida
  • Meera Kohler, Alaska Village Electric Cooperative, Alaska
  • Theresa Phillips, Lassen Municipal Utility District, California
  • Bob Pierce, Clearwater Power Co., Idaho
  • Christina Sawyer, Mt. Wheeler Power, Nevada
  • Todd Munsey, Douglas Electric, Oregon

Looking for our magazines?

Ruralite Magazine

Ruralite Magazine

Ruralite focuses on activities and issues affecting readers in the west.

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Florida Currents Magazine

Florida Currents Magazine

Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Currents Magazine

Currents Magazine

Currents magazine informs readers in Arizona and California every other month.

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California Water & Power Magazine

California Water & Power Magazine

California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.

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Meet our Service Partners!

We offer energy-efficiency and conservation services through our wholly owned subsidiary, Efficiency Services Group, utility parts distribution and advanced technical services through General Pacific, and NewsData, LLC offering subscription-based newsletters that are a source of news and intelligence for the western U.S. and Canada on energy policy, market news, and resource development.