As a communications co-op, we partner with more than 250 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!
If you are looking to give your readers the gift of savings and efficiency — and, of course, you are — don’t miss Miranda Boutelle’s monthly energy efficiency columns in 2022. Her expertise will be shared with consumers nationally in January, when her Straight Talk energy efficiency column, a content benefit of National Rural Electric Cooperative Association membership, debuts.
Learn more about why Miranda’s voice hits home for consumer efficiency concerns.Read On
Podcasting is a sure bet today, with some 80 million Americans listening to podcasts on a weekly basis. But five years ago podcasting was a novel medium, particularly in our industries. We launched StoryConnect: The Podcast with the goal to create the best podcast for marketing and communications professionals in the electric utility and broadband industries. After sharing 200 episodes of stories and inspiration, we reflect on how StoryConnect: The Podcast builds community, strengthens our understanding of national issues and trends, and creates valuable storytelling partnerships.Read On
Facebook is actively rolling out a change to business pages. They are calling this the “new Page experience,” and it will gradually replace what they are now calling “classic Pages.”
We reached out to Pioneer Social subscribers to explain some of the changes Meta (the new name of Facebook’s parent company) is rolling out. As your communications co-op, we wanted to share the news with all Utility Pioneers, too. Learn what we know about these changes and what questions we don’t yet have answers to on our blog.
We’re here to make your job easier. We’ll do our best to navigate these changes with you.Read On
“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”
Sabrina Owens, Escambia River Electric, Florida
“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”
Theresa Phillips, Lassen Municipal Utility District, California
“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”
– Bob Pierce, Clearwater Power Co., Idaho
“Having a support system like yours in place makes a huge difference in what we can offer to our members.”
– Christina Sawyer, Mt. Wheeler Power, Nevada