As a communications co-op, we partner with more than 240 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!
April 16 marks the 2,000th issue of Clearing Up, NewsData’s greater Pacific Northwest energy news report. Each week thousands of subscribers receive knowledgeable, objective, accurate reporting on regional electric and natural gas issues.
Learn about this milestone and why independent, trusted energy industry reporting matters on our blog.Read On
A headline and subhead (often called the deck) can be the most important words you write. Too often these critical components are an afterthought and can cause you to strike out with readers. That’s why our next webinar focuses on how to write headlines that hit home.
Pioneer Vice President of Content Leon Espinoza leads a panel discussion on how to write effective headlines at 2pm EST/11am Pacific Friday, April 16.
Discover favorite headlines from our editorial pitch-hitters and learn how to register for the free webinar on our best practices blog.Read On
Plans falling apart led to new perks and broader member engagement for a small co-op in Eugene, Oregon. Learn how utility pioneer Pam Spettel at Blachly-Lane Electric Cooperative partnered with Efficiency Services Group to transition door-to-door efficiency efforts into a set of efficiency care kits.
The care kits were paired with a marketing campaign reflecting the co-op’s pandemic response: “We’re Here for You. Always.” A third of the co-op’s membership took advantage of the efficiency program! Read about Pam’s communication shift and see campaign materials on our best practices blog.Read On
“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”
Sabrina Owens, Escambia River Electric, Florida
“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”
Theresa Phillips, Lassen Municipal Utility District, California
“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”
– Bob Pierce, Clearwater Power Co., Idaho
“Having a support system like yours in place makes a huge difference in what we can offer to our members.”
– Christina Sawyer, Mt. Wheeler Power, Nevada
“Without exception, the staff is responsive, punctual, creative and professional.”
– Todd Munsey, Douglas Electric, Oregon