Powering Efficient Communications
Powering Efficient Communications
As a communications co-op, we partner with more than 240 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!
Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, We've created a marketing guide based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.
Get Inspired!
Have you taken the Pioneer Pulse? The 36-question survey is open to all members and clients of Pioneer, Powerful Websites, Efficiency Services Group, ARC Media and WordSouth. Results will help Pioneer’s leadership team identify utility needs, create a benchmark for member satisfaction and measure the value of the support offered by the co-op. The survey is open through Aug 2. Each Monday one person who completes the survey will win a $500 credit for any service from Pioneer and our family of service partners. Take the survey: PioneerUtilityResources.com/survey.
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After Northern Wasco County PUD and Efficiency Services Group teamed up to switch out lightbulbs and encourage other efficient changes, the community saved 291,561 kWh. That’s enough energy to power 24 homes for a year!
Efficient lightbulbs, high performance showerheads and smart power strips generated four times the kWh savings per dollar spent compared to NWCPUD’s other efficiency efforts.
Learn more on our best practices blog about how the two-year partnership began by targeting small, rural communities then expanded to support energy savings for all NWCPUD consumers.
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When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?
Customer experience is everything in our industry. The road between being interested in broadband and signing up for service may be long and cluttered with scenic route options, construction delays and pit stops. What happens at each step of the journey?
We break down the customer experience into five stages: awareness, evaluation, purchase, retention and advocacy. Learn about each stop on our best practices blog, and don’t miss our new podcast miniseries, “Journey: Exploring the Customer Experience.”
Read On“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”
Sabrina Owens, Escambia River Electric, Florida
“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”
Theresa Phillips, Lassen Municipal Utility District, California
“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”
– Bob Pierce, Clearwater Power Co., Idaho
“Having a support system like yours in place makes a huge difference in what we can offer to our members.”
– Christina Sawyer, Mt. Wheeler Power, Nevada
“Without exception, the staff is responsive, punctual, creative and professional.”
– Todd Munsey, Douglas Electric, Oregon
Louisiana Country and Along These Lines, 24-page publications printed bi-monthly, focus on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.
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Ruralite focuses on activities and issues affecting readers in the west.
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Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.
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Currents magazine informs readers in Arizona and California every other month.
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California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.
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