Pioneer Utility Resources

Powering Efficient Communications


As a communications co-op, we partner with more than 250 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!

What to Expect When You're Connecting. Best Practices for Launching a Broadband Program. Pioneer Utility Resources.

Broadband Marketing Tips

Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, We've created a marketing guide based on experience WordSouth gained as a communications partner in more than 30 fiber build-outs.

Get Inspired!

Our Recent Client Projects

Take a look at some of the most recent work that our team has created.

Blog

How to Keep Staff Engaged, Connected and Happy 

How to Keep Staff Engaged, Connected and Happy 

Celebrations are fun! We’ve got free communication tools and snack ideas to help you celebrate Customer Service Week, Oct. 4-8. But after you put all the party favors away, how do you keep your employees engaged with the brand, connected to the customer journey and satisfied in their role the other 51 weeks of the year?

We asked Utility Pioneers to share examples of employee engagement that you can use to build stronger ties (and better stories) with your staff. Get inspiration on our best practices blog!

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Five Ways to Celebrate Voter Registration Day

Five Ways to Celebrate Voter Registration Day

Utilities across the nation are using National Voter Registration Day as an opportunity to empower consumers to exercise their right to vote. Even if your utility isn’t organizing voter registration drives and meet-and-greets with elected officials this year, you can still take part in National Voter Registration Day by engaging consumers on social media.

We share five tips for creating and sharing National Voter Registration Day social media content on our best practices blog!

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Amy Blunck, CCC, leads Pioneer Social team

Amy Blunck, CCC, leads Pioneer Social team

Amy Blunck, CCC, joined Pioneer Utility Resources in August as manager of social media content and accounts. In her role overseeing the Pioneer Social team, Amy will help manage content creation and scheduling for more than 130 utilities nationwide.

Learn about her co-op roots and how her experience will strengthen your content!

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Nods

We think our co-op is fantastic, but why take our word for it? Here are a few nods from your peers.

“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”

Sabrina Owens, Escambia River Electric, Florida

“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”

Theresa Phillips, Lassen Municipal Utility District, California

“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”

– Bob Pierce, Clearwater Power Co., Idaho

“Having a support system like yours in place makes a huge difference in what we can offer to our members.”

– Christina Sawyer, Mt. Wheeler Power, Nevada

  • Sabrina Owens, Escambia River Electric, Florida
  • Theresa Phillips, Lassen Municipal Utility District, California
  • Bob Pierce, Clearwater Power Co., Idaho
  • Christina Sawyer, Mt. Wheeler Power, Nevada

Looking for our magazines?

Louisiana Country

Louisiana Country

Louisiana Country and Along These Lines, 24-page publications printed bi-monthly, focus on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Ruralite Magazine

Ruralite Magazine

Ruralite focuses on activities and issues affecting readers in the west.

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Florida Currents Magazine

Florida Currents Magazine

Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Currents Magazine

Currents Magazine

Currents magazine informs readers in Arizona and California every other month.

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California Water & Power Magazine

California Water & Power Magazine

California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.

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Meet our Service Partners!

Our family of service partners delivers value in several areas for members. We offer energy-efficiency and conservation services through our wholly owned subsidiary, Efficiency Services Group. Our team of storytellers and trainers at WordSouth, a marketing and communications agency, offer agency services with expertise in rural broadband marketing. We offer digital marketing and communications support with a focus on social media engagement through ARC Media. NewsData, LLC delivers subscription-based newsletters that are a source of news and intelligence for the western U.S. and Canada on energy policy, market news, and resource development. Utility parts distribution and advanced technical services are available through General Pacific.