Pioneer Utility Resources

Powering Efficient Communications


As a communications co-op, we partner with 230 community-owned utilities and state associations in 33 states. Our consumer magazine brands reach more than 700,000 U.S. utility households, and our team of experienced communicators, web experts and designers offer industry content and support. Let’s work together!

COVID-19 Resources. Stay at least 6 feet away from crew. For more info visit CDC.gov. Manage your account and pay online via our app. Our lobby is closed to support community health. Full page document titled: Fighting COVID-19, we are more powerful together.

COVID-19 Resources

We hope COVID-19 gets stamped out quickly, but we want to prepare for the worst. We created a leadership editorial, social media graphics and sample social media posts to help you communicate quickly during the pandemic.

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Our Recent Client Projects

Take a look at some of the most recent work that our team has created.

Blog

Nikki Dunn Cullen Wins 2020 Dave D’Avanzo Award

Nikki Dunn Cullen Wins 2020 Dave D’Avanzo Award

Congratulations to Nikki Dunn Cullen, winner of Pioneer Utility Resources’ 2020 Dave D’Avanzo Award! Nikki is the marketing and public relations consultant for Florida Keys Electric Cooperative, based in Tavernier, Florida. One of her many responsibilities is providing and designing content for Florida Currents magazine, the cooperative’s monthly consumer publication. As the person responsible for producing Florida Currents each month, I appreciate how Nikki works with the team at FKEC to provide members with useful information. Nikki has a clear vision of the goals for each issue of the magazine, and that shows in the finished product. She is a true advocate for the cooperative, and always keeps the best interests of the members in mind. Nikki provides FKEC’s pages camera ready. They have a distinctive and polished look that makes them stand out from the common pages, but in an attractive way. She quickly embraced and incorporated the new fonts and styles that resulted from Pioneer’s redesign of the magazine in 2020. One of the things I most...

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National Rural Health Day Recognizes Challenges and Celebrates Progress

National Rural Health Day Recognizes Challenges and Celebrates Progress

With COVID-19 infection rates climbing in rural counties, Nov. 19 may well be the most important National Rural Health Day in the program’s 10-year history.

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Four Ways to Prepare Yourself for 2021

Four Ways to Prepare Yourself for 2021

A content planner brings all of your communication channel planning into one place. Our planning guide breaks this down into four areas: key messages, local pages, bill inserts and a curated 2021 calendar of industry-related engagement opportunities.

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Nods

We think our co-op is fantastic, but why take our word for it? Here are a few nods from your peers.

“As a one-person department with many different responsibilities I could not produce a member letter on my own. [Pioneer Utility Resources] does it monthly, preparing a high-quality, informative magazine for our members. I appreciate the years of consistent communication with our members, and the professionally produced member brochures.”

– Lynn Culp, Surprise Valley Electric, California

“Having Pioneer as our communications partner means I can rely on them to consistently produce a quality publication that is interesting and informative to our members.”

Sabrina Owens, Escambia River Electric, Florida

“Through our stories, our members get to know us and through our magazine’s presence in their homes, we become part of the family.”

– Meera Kohler, Alaska Village Electric Cooperative, Alaska

“From story ideas to layout, Pioneer alleviates the stress of putting out a quality publication that our customers enjoy. We don’t have a big staff, so our time is precious. Working with Pioneer allows us to use our time productively; their staff is always there to support us.”

Theresa Phillips, Lassen Municipal Utility District, California

“Forget about what an economical tool Ruralite is in our communications toolbox. Forget about how each year the surveys show incredibly high readership. Ruralite magazine works because it strikes a chord with our membership. They identify with it and that strengthens our relationship with our members.”

– Bob Pierce, Clearwater Power Co., Idaho

“Having a support system like yours in place makes a huge difference in what we can offer to our members.”

– Christina Sawyer, Mt. Wheeler Power, Nevada

“Without exception, the staff is responsive, punctual, creative and professional.”

– Todd Munsey, Douglas Electric, Oregon

  • Lynn Culp, Surprise Valley Electric, California
  • Sabrina Owens, Escambia River Electric, Florida
  • Meera Kohler, Alaska Village Electric Cooperative, Alaska
  • Theresa Phillips, Lassen Municipal Utility District, California
  • Bob Pierce, Clearwater Power Co., Idaho
  • Christina Sawyer, Mt. Wheeler Power, Nevada
  • Todd Munsey, Douglas Electric, Oregon

Looking for our magazines?

Louisiana Country

Louisiana Country

Louisiana Country and Along These Lines, 24-page publications printed bi-monthly, focus on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Ruralite Magazine

Ruralite Magazine

Ruralite focuses on activities and issues affecting readers in the west.

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Florida Currents Magazine

Florida Currents Magazine

Featuring stories from writers across the Sunshine State, Florida Currents focuses on local personalities, photography, travel, electrical safety, energy efficiency and developments in the power industry.

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Currents Magazine

Currents Magazine

Currents magazine informs readers in Arizona and California every other month.

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California Water & Power Magazine

California Water & Power Magazine

California Water & Power is the go-to source for news, information and thought leadership about California’s rapidly evolving public utility industry.

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Meet our Service Partners!

Our family of service partners delivers value in several areas for members. We offer energy-efficiency and conservation services through our wholly owned subsidiary, Efficiency Services Group. Our team of storytellers and trainers at WordSouth, a marketing and communications agency, offer agency services with expertise in rural broadband marketing. We offer digital marketing and communications support with a focus on social media engagement through ARC Media. NewsData, LLC delivers subscription-based newsletters that are a source of news and intelligence for the western U.S. and Canada on energy policy, market news, and resource development. Utility parts distribution and advanced technical services are available through General Pacific.